Madison Media crafts 'Slime' for Pidilite

The agency conceptualised and executed an integrated marketing approach in collaboration with Nickelodeon and Voot Kids

ICMA 2017: Digital branded content done right

Entries by Tata Tiago, TVF, Dove and Voot exemplify exceptional brand stories

BARC India ropes in Nielsen for Digital Measurement

Nielsen will fuse its global experience with India-specific adaptations to meet unique needs of the Indian market

Reliance investment a new ray of hope for ALT Balaji?

With proceeds from Reliance Industries’ Rs 413 crore investment in Balaji Telefilms going specially for ALT Balaji, we look at how the OTT platform ha...

Is Facebook's new video property an advertising goldmine?

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

Thrill, adventure, family life...exciting web series you just can't miss this September

Our pick of some of the best web series from different OTT players and content creators who came up with interesting concepts across different genres...

OTTs gear up for Diwali with fresh content

Both local and international OTT platforms like Amazon Prime Video, Viu and Voot are boosting up their content strategy with a fresh line-up of shows,...

With a sharper focus to bolster business, IndiaCast restructures its International team

GovindShahi, DebkumarDasgupta and Sachin Gokhale will assume expanded responsibilities aimed at achieving robust growth

With a sharper focus to bolster business, IndiaCast restructures international team

Govind Shahi, Debkumar Dasgupta and Sachin Gokhale will assume expanded responsibilities aimed at achieving robust growth

The Future of Programmatic is in Dynamic Creative Optimisation: Aditya Jagtap, co-founder, HockeyCurve

The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay

Bigg Boss is the biggest entertainment property in the online video space: Gaurav Gandhi, Voot

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising rev...

EDITED: Focus on regional content and lower data rates drove OTT viewership in 2017

With rising smartphone sales in the country, falling data tariffs, 4G rollout and improvement in payment gateways, OTT market is growing at a dynamic...

Are digital media and traditional media friends or foes?: Experts mull

Do marketers have to choose between digital and traditional media or is there a way to strike a perfect balance between the two?

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Dig...

Guest Column: What is ailing print in India? Jwalant Swaroop, Happyho.in

The medium has the biggest problem of ageing leadership and therefore has completely lost balance. The new breed of marketers and media planners conne...

Impact of TV unmatched; digital, in fact, will complement TV: Raj Nayak

I don’t think the impact of TV can be matched with any other medium, says Raj Nayak of Viacom 18

Majority of viewers not ready for non-linear streaming: Parameshwar Gundhkal, Business Head, Colors Kannada & Colors Super

With OTT playing a big role now, new Kannada channel Colors Super plans to focus on its core of storytelling instead of getting in the midst of the di...

Want Viacom 18 to become screen and platform-agnostic: Sudhanshu Vats, Group CEO

As Viacom18 turns 10, Group CEO Sudhanshu Vats talks about the uniqueness of operating in India and shares his future plans including leveraging TV an...