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Volkswagen India announces new product line-up for 2017

By exchange4media News Service | Feb 25, 2017

The brand further strengthens commitment to India; will introduce premium SUV Tiguan and all-new Passat

Volkswagen's creative pitch underway

By Priyanka Mehra | Feb 08, 2017

DDB Mudra is the current agency on record for the brand

In our 4th year, we are behaving exactly like a precocious 4-year-old does – challenging ourselves more: Jyoti Bansal, PHD India

By Priyanka Mehra | Jan 24, 2017

While the agency in India accelerated its momentum, moving from a RECMA qualitative score of 3 in Oct 2015 to 6 in March 2016 to 9 in June 2016

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Sakshi Malik wins Brand Ambassador award for Datsun at NDTV Car and Bike Awards

By exchange4media News Service | Dec 20, 2016

Skoda Superb wins the Car of the Year Award while Honda Navi wins Two Wheeler of the Year Award

Automakers grim as demonetisation puts brakes on sales figures

By exchange4media News Service | Dec 13, 2016

Demonetisation has affected one of the fastest growing sectors with some automobile majors stretching their scheduled breaks in production from five to 15 days. But the automobile majors have taken this cash crunch as a challenge and are offering various incentives to pick retail sales

Havas Media Group appoints Karl Wu as Greater China CEO

By exchange4media News Service | Nov 01, 2016

Wu will report to the Global Executive Committee represented by Christophe Cases

Auto sales up by 12.3% in Q3 '17; Renault, Maruti-Suzuki remain top selling brands

By exchange4media News Service | Oct 14, 2016

Within the passenger vehicles, passenger cars, utility vehicles and vans grew by 5.11 percent, 40.24 percent and 8.12 percent respectively during April-September 2016 over the same period last year

IAA Debate: Industry honchos debate on whether quality of print advertising is affecting the medium's efficacy

By exchange4media News Service | Sep 15, 2016

Speaking in favour were Mitrajit Bhattacharya and Sandip Tarkas while Rana Barua & Kamal Basu spoke against the motion.

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