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Rahul Mathew named NCD of DDB Mudra Group, Brijesh Jacob to be the Group's Chief Creative Technologist

By exchange4media News Service | Jun 30, 2017

Both transitions are effective from July 01, 2017, and Mathew and Jacob will be closely working with Sonal Dabral, Chairman and Chief Creative Officer, until end of September 2017, after which he will pass the baton

Guest Column: Brands are built on the bedrock of consistency: Santanu Ghatak, MRM McCann

By Santanu Ghatak | Jun 23, 2017

Are brands and brand-makers interchangeable, wonders Ghatak

D&AD Awards: 177 Pencils awarded on Day 1 of Results

By exchange4media News Service | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

Author and marketing expert Laura Ries on 'Visual Hammers' as expert marketing tools

By exchange4media News Service | Apr 10, 2017

At the Knowledge Seminar on Day 3 of Goafest 2017, author and marketing strategist Laura Ries drew attention to visuals—the defining factor that anchors great marketing and advertising

Effective July 1, 2017, Vineet Gupta will be Group CEO of DDB Mudra; Aditya Kanthy will be Group MD as Madhukar Kamath to step down by December 2017

By exchange4media News Service | Mar 21, 2017

Gupta, currently the Chief Digital Officer, will be appointed as Group CEO (Designate) and Kanthy, currently the Chief Strategy Officer, will be appointed as Group Managing Director (Designate) effective April 1, 2017

Honesty and truthfulness pay rich dividends: Kamal Basu, Marketing & PR Head, Volkswagen India

By exchange4media News Service | Mar 15, 2017

At the Pitch CMO Summit held in Mumbai last week, Basu spoke about the importance of transparency in marketing

Volkswagen India announces new product line-up for 2017

By exchange4media News Service | Feb 25, 2017

The brand further strengthens commitment to India; will introduce premium SUV Tiguan and all-new Passat

Volkswagen's creative pitch underway

By Priyanka Mehra | Feb 08, 2017

DDB Mudra is the current agency on record for the brand

In our 4th year, we are behaving exactly like a precocious 4-year-old does – challenging ourselves more: Jyoti Bansal, PHD India

By Priyanka Mehra | Jan 24, 2017

While the agency in India accelerated its momentum, moving from a RECMA qualitative score of 3 in Oct 2015 to 6 in March 2016 to 9 in June 2016

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

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