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Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

FMCG biggies HUL and Patanjali lead BARC charts as top advertisers in week 52

By exchange4media News Service | Jan 06, 2017

BARC’s Top 10 Advertisers under Across Genres category for the week 52 (December 24-30) saw FMCG players Hindustan Unilever and Patanjali topping the list again. Meanwhile Airtel Cellular Phone Service reinstated its first spot in Top 10 Brands

NowFloats announces new senior management hires

By exchange4media News Service | Dec 27, 2016

Lohar will be managing end to end business lifecycle from sales, customer support, ops, renewal and operations while Goyal will be in charge of growth hacking and Digital Desh program

Sandeep Tomar joins ZOPO as National Business Manager

By exchange4media News Service | Dec 27, 2016

Sandeep Tomar brings with him 12 years of rich experience in the telecom industry and is credited with developing unique business models for many successful brands.

How local OTT players fare in the midst of Amazon-Netflix war game

By Madhuwanti Saha | Dec 26, 2016

With two global players trying to carve out space in the nascent OTT sector there’s little to no doubt that the local players will surely be strategizing their moves for their users. A look at their performance and the future

There remains only one priority area - to be close to customer needs Siddharth Banerjee, Vodafone

By Priyanka Mehra | Dec 22, 2016

Siddharth Banerjee, SVP-Marketing, Vodafone reveals more about the changing face of the Indian telecom industry, Vodafone’s strategies to drive network and the key focus areas for the brand going forward

ASCI upholds Fever 104 FM, Clarins, Berger Paints, Trivago among others for misleading ads

By exchange4media News Service | Dec 20, 2016

For September 2016, ASCI upheld complaints against 151 out of 199 advertisements

Netflix ups its ante to contend with Amazon Prime

By exchange4media News Service | Dec 19, 2016

Netflix suddenly became relatively active around the launch of Amazon Prime Video in India with its slew of announcements of its offerings. The rivalry just got more pronounced

MullenLowe Lintas Group retains title of EFFIE Agency of the Year

By exchange4media News Service | Dec 17, 2016

The Advertising Club (TAC) India hosted the 16th edition of the “EFFIE AWARDS INDIA 2016” in Mumbai with over 1000 people from across the industry attending the prestigious event

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