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Enormous strengthens senior creative team for its Mumbai & Delhi offices

By exchange4media News Service | Dec 07, 2016

Shubhojit Sengupta, Umesh Grover, George Sebastian and Shailesh Khandeparkar join the team

Datalicious opens excellence hub in Bangalore, India

By exchange4media News Service | Dec 06, 2016

Datalicious opens excellence hub in Bangalore, India

Women consume 25% more data than men on 4G: Mogae Media

By exchange4media News Service | Dec 02, 2016

The study was conducted in October 2016 by Mogae’s Incelligence team across 8,144 4G users across India. This insightful study threw up some interesting observations; the early adopters are the trendsetters – they have high social standing, financial sophistication, a good education, and are more socially forward

Shortlist for IPRCCA 2016 unveiled

By exchange4media News Service | Nov 29, 2016

The award process for IPRCCA 2016 is adjudicated by a thirteen-member jury led by Senjam Raj Sekhar, Head of Corporate Communications, Flipkart

TRAI has always tried to facilitate a healthy and constructive environment: R S Sharma

By Ruhail Amin | Nov 29, 2016

In an exclusive interview with exchange4media, R S Sharma, Chairman TRAI speaks about how TRAI has been making regulatory interventions over the years to correct the aberrations in the broadcasting and telecom sectors and more

Ministry of Health and Family Welfare and Ministry of Drinking Water and Sanitation enter BARC's list of advertisers for week 46

By exchange4media News Service | Nov 25, 2016

Week 46 (November 12-18) of the BARC data saw the entry of five new players including Ministry of Health and Family Welfare and Ministry of Drinking Water and Sanitation

Eros Now announces distribution partnership with Vodafone

By exchange4media News Service | Nov 23, 2016

The partnership aims to integrate Bollywood OTT service on Vodafone Play

Vodafone India's service revenue up by 5.9% to Rs. 22,579 crore in H1FY17

By exchange4media News Service | Nov 19, 2016

EBITDA at Rs 6,704 crores has grown by 29.6 per cent versus Rs 6,534 crores in H1FY16. Data (Browsing) revenue stood at Rs 4,617 crores in H1FY17, 18.8 per cent growth YoY

e4m Conclave 2016: It is time for an integrated approach to marketing - Experts

By exchange4media News Service | Nov 18, 2016

How does a brand get the best out of traditional media in a digital world? Is there any reason to think that traditional media is less relevant now than it was earlier? This was the topic of discussion by a panel comprising of both marketers and media planners at the 16th exchange4media Conclave held in Mumbai on November 16, 2016

Malvika Mehra launches Tomorrow Creative Lab

By exchange4media News Service | Nov 18, 2016

With Tomorrow, Mehra wants to bring an open and experimental, yet disciplined and sensible approach to brand design and communication, marrying the best of what worked yesterday with the most disruptive thinking and technologies in the works today

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