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More than 80% of our transactions are digital now: Ravi Santhanam, CMO, HDFC Bank

By Neeta Nair | Jul 25, 2017

Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

Social Kinnect launches in-house production unit, Kinnect Productions

By exchange4media News Service | Jul 21, 2017

Kinnect Productions will be headed by Shiibu Tholat as EP

Madison Media appoints Saif Shaikh as Vice President

By exchange4media News Service | Jul 18, 2017

Shaikh to head Godrej Media AOR based in Mumbai

Reliance Jio grows at 4.25 per cent monthly: TRAI report

By exchange4media News Service | Jul 17, 2017

TRAI releases telecom subscription data for the month of May, highlighting the performance of Reliance Jio, BSNL, Bharti and others

As Zoozoo Man Rajiv Rao moves on from Ogilvy, Piyush Pandey writes heartfelt letter

By exchange4media News Service | Jul 13, 2017

Though Rajiv Rao is moving on to filmmaking he will continue as Ogilvy India’s National Creative Leader till Sonal Dabral takes over

Publicis Communications launches Arc Worldwide in India

By exchange4media News Service | Jul 11, 2017

Arc Worldwide, Publicis Groupe’s brand activation and experiential shopper agency, will work closely with all Publicis Communications India agencies – The Leo Group, Publicis Worldwide (including Marcel), Publicis Beehive, L&K Saatchi & Saatchi, and MSLGroup

The Advertising Club announces jury for ‘Marquees 2017’

By exchange4media News Service | Jul 11, 2017

The debut edition of the awards to be presented by News18 India

e4mSpotlight: What makes Indian Premier League 'premier'?

By Madhuwanti Saha | Jul 10, 2017

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

How companies are tapping into WhatsApp for brand-building

By Misbaah Mansuri | Jul 05, 2017

While HBO and Vodafone India try to break into the encrypted walls of WhatsApp, industry experts are still on the fence about its feasibility

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