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Vodafone Red partners with Netflix

By exchange4media News Service | Jun 27, 2017

Vodafone Red customers can now watch a wide variety of award-winning original TV shows movies, documentaries and more

Show some love offline, urges Vodafone's #LookUp campaign on Father's Day

By exchange4media News Service | Jun 19, 2017

Based on the success of their social experiment #LookUp during Valentine’s Day, Vodafone India releases a similar digital campaign to celebrate Father’s Day

Digital and Data are the Yin and Yang of advertising: Florian Lichtwald, Zeotap

By exchange4media News Service | Jun 18, 2017

At the Mozeo session, Florian Lichtwald, VP, Global Telecom Partnerships & Operations, Zeotap, APAC, spoke about how data is the new oil and threw light on how Zeotap is leveraging this

Sharing is caring, says new Ramzan campaign by Surf Excel

By exchange4media News Service | Jun 10, 2017

Surf Excel Pakistan’s Ramzan ad conceptualised by MullenLowe Group in association with Unilever South Asia has garnered more than 4 million views in 10 days

IPL 2017 makes history! Buzziest season ever with Vodafone and Vivo most engaging: Maxus Mesh report

By exchange4media News Service | May 26, 2017

Amazon Chonkpur Cheetah ads were the most watched on digital this IPL season

Amul believes in the power of sports: R S Sodhi, MD, Amul, on sponsoring New Zealand team in upcoming ICC Champions Trophy

By Anurag Singh | May 22, 2017

R S Sodhi, Amul’s MD, talks about the brand’s various sponsorship deals and allegiance with sports

What's stopping telecom providers from being active players in OTT?

By exchange4media News Service | May 22, 2017

Telecom operators, the enablers, are yet to find an OTT revenue model that will benefit them and for now seem to be satisfied being only enablers

IPL magic: Brands make an indelible mark

By Ruhail Amin | May 17, 2017

Brands over the years have realised that IPL is one of the most effective platforms that ensures effective brand amplification and better returns. Here is the sponsor report card, which sums up some captivating brand success stories

IPL 2017: Last leg of the game, brands get aggressive with advertising

By Anurag Singh | May 16, 2017

Brands are getting aggressive with their social media campaigns as IPL season 10 comes to a close. JIO, Vodafone, Gionee campaigns rule digital

Kamal Krishnan joins Mathrubhumi as National Head – Media Solutions

By Akshata R Murthy | May 15, 2017

Prior to this, Krishnan worked for The Times of India

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