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Pitch Madison Advertising Report 2017: FMCG category still remains a laggard in the digital area: Sam Balsara

By exchange4media News Service | Feb 16, 2017

The 15th Pitch Madison Advertising Report 2017 found that the growth of the advertising market slowed down to 12.5 per cent in 2017 and predicts the growth in 2017 to be around 13.5 per cent.

"It's complicated" between Jio and rivals - Airtel, Vodafone, and Idea

By exchange4media News Service | Feb 15, 2017

Reliance Jio sends a message of love to bitter rivals Airtel, Idea Cellular and Vodafone India in the midst of a turf war.

Prime Focus Technologies inks pact with Tata Sky

By exchange4media News Service | Feb 11, 2017

The deal includes developing hundreds of creative assets monthly on a diverse range of Tata Sky services that cover fitness, health, music, devotion, English, cooking, and many more

BJP takes lead in BARC’s Top 10 Brands list for Week 5

By exchange4media News Service | Feb 10, 2017

BARC’s Top 10 Brands Across Genres saw BJP and Petroleum Conservation Research Association entering the list at the top two spots for its fifth week

Zubin Dubash joins Shemaroo Entertainment as COO - New Media Business

By exchange4media News Service | Feb 04, 2017

Dubash will be responsible for driving the New Media business and scaling it up

Shopclues makes a surprise entry in BARC's Top 10 Brands

By exchange4media News Service | Feb 03, 2017

While Amazon, Myntra and Snapdeal fail to make it to BARC’s Top 10 Brands, online retail firm Shopclues enters the list at fourth spot

Amazon India tops BARC's Top 10 Brands list for the third consecutive week

By exchange4media News Service | Feb 01, 2017

BARC India’s third week of 2017’s viewership and ad insertions data saw Amazon topping Top 10 Brands for the third consecutive time and strengthening its position in the Top 10 Advertiser list

Vodafone pays tribute to Indian farmers with #SaluteOurFarmers on Republic Day

By exchange4media News Service | Jan 27, 2017

Collaborates with award winning folk artistes to create #SaluteOurFarmers, composed by Matti Bani

Mogae Media to offer StarStar services to Google for RailWire Wi-Fi

By exchange4media News Service | Jan 25, 2017

This Google program is already live at 100 railway stations, and is expected to be rolled out to 400 more in 2017, says Sandeep Goyal, Chairman, Mogae Media

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

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