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Exclusive original content is the code to crack SVOD's sustainability

By Madhuwanti Saha | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

Ronita Mitra turns entrepreneur; launches Brand Eagle consultancy

By Priyanka Mehra | Apr 26, 2017

Mitra is already consulting with two consumer goods organisations and also mentoring start-ups

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

By exchange4media News Service | Apr 24, 2017

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

This IPL season, VIVO, Amazon, Brezza aggressively focus on youth-based ads on HOTSTAR

By Anurag Singh | Apr 21, 2017

Brands are clearly making hay while the sun shines this cricket season

Netflix to double investment in India in 2017, plans its first office in Mumbai

By exchange4media News Service | Apr 18, 2017

India has seen the highest growth among all Asian markets for Netflix, which has entered a slew of partnerships to reach out to the country's 300 million plus Internet users

Hotstar enters BARC's Top 10 Brands at 7th spot @Week 14

By exchange4media News Service | Apr 17, 2017

Hotstar entered the list at the seventh spot while Airtel Cellular Phone Service led BARC’s Top 10 Brands Across Genres for Week 14 (April 1–7)

Arré ropes in Jaideep Singh to guide its monetisation strategy

By exchange4media News Service | Apr 13, 2017

Singh, who joins the Arré management team as a Director, will also guide the launch of Arré’s music vertical and contribute his experience towards expanding other content verticals

Nestle, Zenith Media, BBH India, Scarecrow Communications lead at Golden Mikes'17

By exchange4media News Service | Apr 13, 2017

exchange4media celebrated the best in radio advertising at the 7th edition of Golden Mikes, its premier radio awards property

Star India, Taproot Dentsu, Scarecrow Communications, The Social Street, Adfactors lead Abbys Day2 @ Goafest 2017

By exchange4media News Service | Apr 08, 2017

Day 2 @ Goafest 2017 saw Abbys awarded for Print Craft, Radio & Radio Craft, PR, Branded Content & Entertainment, Brand Activation & Promotion, Broadcast and Direct Marketing

Mindshare India, Maxus and Madison lead Media ABBYs

By exchange4media News Service | Apr 07, 2017

The Social Street won 3 Silver metals and also a Gold

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