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IPL 2017 makes history! Buzziest season ever with Vodafone and Vivo most engaging: Maxus Mesh report

By exchange4media News Service | May 26, 2017

Amazon Chonkpur Cheetah ads were the most watched on digital this IPL season

Amul believes in the power of sports: R S Sodhi, MD, Amul, on sponsoring New Zealand team in upcoming ICC Champions Trophy

By Anurag Singh | May 22, 2017

R S Sodhi, Amul’s MD, talks about the brand’s various sponsorship deals and allegiance with sports

What's stopping telecom providers from being active players in OTT?

By exchange4media News Service | May 22, 2017

Telecom operators, the enablers, are yet to find an OTT revenue model that will benefit them and for now seem to be satisfied being only enablers

IPL magic: Brands make an indelible mark

By Ruhail Amin | May 17, 2017

Brands over the years have realised that IPL is one of the most effective platforms that ensures effective brand amplification and better returns. Here is the sponsor report card, which sums up some captivating brand success stories

IPL 2017: Last leg of the game, brands get aggressive with advertising

By Anurag Singh | May 16, 2017

Brands are getting aggressive with their social media campaigns as IPL season 10 comes to a close. JIO, Vodafone, Gionee campaigns rule digital

Kamal Krishnan joins Mathrubhumi as National Head – Media Solutions

By Akshata R Murthy | May 15, 2017

Prior to this, Krishnan worked for The Times of India

Arres A.I.SHA | My Virtual Girlfriend wins 5 awards at LA Web Festival

By exchange4media News Service | May 12, 2017

The 5 awards were for the categories of Best Series, Best Editing, Best Direction, Best Actress and Best Overall Premise

zeotap expands India operations

By exchange4media News Service | May 10, 2017

The mobile data collective plans to grow engineering and data science team in the country with the present technical team of 35 expected to double in strength by the end of the year

Vodafone's elderly couple Vs Airtel's kids: Telecom operators put the cute appeal to test

By Sarmistha Neogy | May 09, 2017

The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers

Mobile Handsets and Telecom Services accounted for 32% ads in first 15 IPL matches: TAM

By Anurag Singh | May 08, 2017

After claiming the top spot for the last two IPL editions, E-commerce trails in ad spend in VIVO IPL 2017

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