Tushar Pal joins Law & Kenneth Saatchi& Saatchi as ECD

He has over 15 years of experience across agencies such as Lowe Lintas, DDB Mudra, Ogilvy and FCB Ulka

VIVO Pro Kabaddi records 59% rise in viewership for Season 5

Andhra Pradesh, Maharashtra and Karnataka witness significant increase in viewership

The Advertising Club announces nomination list for Marquees 2017

The nomination list includes thought leaders who have been category game changers and innovators

Birla Gold Cement appoints BBH as its creative agency

Releases latest film with the Patna Pirates Releases latest film with the Patna Pirates

Word of mouth still works for us: Kyle Kiang, OnePlus

In a chat with exchange4media, Kyle Kiang, Global Head of Marketing, talks about the marketing philosophy behind the OnePlus brand

Sports needs to become a movement: Sanjay Gupta, MD, Star India

In his theme address at CII Scorecard 2017, Sanjay Gupta, MD, Star India, talks about sports truly coming into its own in India, the massive untapped...

With 320% jump in sponsorship revenue, PKL season 5 hits a new high

PKL will now be India’s biggest sports league with geographical representation across 11 states, 12 franchises and 138 matches across 13 weeks. The in...

Game on: How much is PKL worth? Rs 200 crore?

Kabaddi generated Rs. 122 crore in 2016, up from Rs. 48 crore in 2015

We leverage every possible medium to market ourselves: Vivek Zhang, Vivo

In an exclusive interview with exchange4media, Vivek Zhang, CMO, Vivo India, spoke about the company’s India game plan, association with leading sport...

The Jio Phone effect: Will other brands sustain through the storm?

As Jio 4G phones hit the market, will other brands be able to sustain through the storm?

Vivo India plans major management rejig, CMO Vivek Zhang likely to get new role

The announcement regarding new management is expected to be made public soon

Vivek Zhang steps down as CMO of Vivo India

In his role as CMO of Vivo India, Zhang played a critical role in the aggressive growth that Vivo India has witnessed in the last two years

Drop in sales, Vivo and OPPO employees heading back to China?

Will Yang, Brand Director, OPPO India, spoke with exchange4media about company's plans to expand in India but industry sources suggest that the senior...

How IPL became the 3rd most expensive sports property in the world…

The IPL, in money terms, is now 0.6% of India’s Gross Domestic Product. As a brand, it’s now worth $5,500 million.

Ziox to pump Rs 100 cr in marketing, hires actor Sushant Singh Rajput

At an event held in Mumbai, Ziox mobiles announced Sushant Singh Rajput as their brand ambassador, Deepak Kabu, CEO of the company spoke about their m...

Chinese smartphone makers grow strong despite Indian govt. sending them notices over data theft concerns

According to the latest IDC report Xiaomi and Vivo have shown growth even after the application of GST. 28 million smartphones were shipped to India i...

Vivo and OPPO in troubled waters. Hype or reality?

Amidst reports of Chinese expats heading back home, experts say it’s more of a hype than reality. We at e4m take a closer look at the issue