Adex takes a beating; industry hopes for revival in 2018

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Times Network adds 20 new brands to prime time offerings across its news channels

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

From competition to collaboration - The changing dynamics of offline and online retail

The Indian retail industry is witnessing a disruptive shift ushered by the rising popularity of online retail. Given the changing dynamics, offline pl...

Madison Turnt harnesses the sun's energy to light up the lives of devotees at Chhath Puja for Tata Salt

Madison Turnt and Tata Salt ideated a clean and renewable source of light to offer the sun’s energy to the devotees

Why Samsung is Most Attractive and Trusted, but not Samsung Mobiles?

Samsung leads most trusted brands list and most attractive brands index, Samsung Mobiles is ranked 215 in Most Attractive Brands list

Is India moving away from being a cricket crazy nation?

Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports a...

Amazon continues to rule Top 10 Brands: BARC Week 41

Amazon ruled BARC's Top 10 Brands and took the tenth spot in Top Advertisers for Week 41 (October 7-13)

Samsung tops Most Attractive Brands Index: TRA

Reliance Jio, and Patanjali give market leaders Airtel and HUL tough competition in telecom and FMCG categories respectively

Guest Column: Broadcasters developing their own sports events might be the future for Indian market: Joseph Eapen, Director-India, SMG Insight

The new season of PKL is even giving the national cricket team a run for its money. By some audience analysis, it earned three times as many viewers a...

Star Sports launches new anthem as VIVO Pro Kabaddi Season 5 nears #FinalPanga

Featuring catchy lyrics and a quirky tune, the Doompak Doompak kabaddi anthem builds up excitement and thrill for the VIVO Pro Kabaddi season 5 playof...

Why Vivo is missing in action this festive season?

The Chinese smartphone maker, which is known for big ad spends, is missing in action this festive season

Amazon rules Top 10 Brands after previous week's no-show: BARC Week 40

With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

COMIO to spend 50 per cent of budget on marketing

The company aims to gain 12 per cent market share in the mid-segment by 2020 and an overall market share of 5-6 per cent in the smartphone segment

Lalitha Jewellery reclaims the number 1 spot; Shopclues enters the list: BARC Week 39

Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and Amazon.in were nowhere to be seen in BARC’s Top 10 Brands for Week 39...

BARC Week 38: Amazon.in pushes past Lalitha Jewellery by a huge margin to lead Top 10 Brands

Amazon.in bounced back to make the most of this festive period while Flipkart managed to climb to the no.3 spot

Will IPL 2018 ensure steep hike in team revenues?

The surge in IPL’s overall revenue is expected to impact individual team revenues too, which can go as high as 30%, according to experts