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Na life rukegi, na game rukega, says Hotstar's new commercial for Vivo IPL 2017

By exchange4media News Service | Mar 23, 2017

Given the super-busy lives we all lead, the new campaign makes a strong case for life to go on even as we get caught in the IPL fervour

By August 2017, experts expect the Indian broadcasting industry to get fully aggressive again

By Madhuwanti Saha | Mar 20, 2017

With the broadcasting industry well on the recovery path post-demonetisation, media experts and broadcasting industry heads are more than hopeful of robust growth

Hotstar gets Vivo, Maruti Suzuki as co-sponsors for IPL Season 10, 2017

By exchange4media News Service | Mar 10, 2017

Vivo and Maruti Suzuki have come on board for an undisclosed but “sizeable investment” for IPL 10 on Hotstar

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

By exchange4media News Service | Mar 10, 2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

Will IPL season 10 help ad spends out of the shadows of demonetisation?

By Ruhail Amin | Mar 09, 2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Jio Fi enters BARC's Top 10 Brands at second spot, BJP firm at No 1 position

By exchange4media News Service | Mar 03, 2017

Jio Fi made a fresh entry at the second position in BARC’s Top 10 Brands Across Genres for the eight week (February 18-24) of 2017’s viewership and ad insertions with 11,602 insertions

T20 matches turn money-spinners with 47% share of commercial ad volumes in 2016: TAM Media

By exchange4media News Service | Mar 02, 2017

Advertising share during the T20 format was the highest at 47% in Y2016 on the back of three major T20 tournaments like Vivo IPL 9, ICC T20 Cricket World Cup 2016 and Micromax Asia Cup T20 2016, according to data shared by TAM Media Research.

BJP reigns BARC's Top 10 Brands and retains its eighth spot in Top Advertiser list

By exchange4media News Service | Feb 24, 2017

Bharatiya Janata Party continues to top BARC’s Top 10 Brands Across Genres and maintains its eighth spot in BARC’s Top 10 Advertisers list for the seventh week (February 11-17) of 2017’s viewership and ad insertions

Twitter records over 230K tweets on #IPLAuction

By exchange4media News Service | Feb 23, 2017

Mohammad Nabi becoming the first Afghan cricketer to join VIVO@IPL and Ben Stokes’ record Rs 14.5 cr (USD 2.16 mn) fee have set Twitter abuzz

BJP strengthens its hold on BARC's advertisers' list, leads Top 10 Brands and enters Top 10 Advertisers

By exchange4media News Service | Feb 21, 2017

Bharatiya Janata Party gets more aggressive in its advertising, leading BARC’s Top 10 Brands and entering Top 10 Advertisers’ list at eighth spot

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