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Star Sports launches India's first Tamil sports channel

By exchange4media News Service | May 29, 2017

Star Sports Tamil is supported by a 360-degree marketing campaign, #MachiAreYouReady

IPL 2017 makes history! Buzziest season ever with Vodafone and Vivo most engaging: Maxus Mesh report

By exchange4media News Service | May 26, 2017

Amazon Chonkpur Cheetah ads were the most watched on digital this IPL season

Amul believes in the power of sports: R S Sodhi, MD, Amul, on sponsoring New Zealand team in upcoming ICC Champions Trophy

By Anurag Singh | May 22, 2017

R S Sodhi, Amul’s MD, talks about the brand’s various sponsorship deals and allegiance with sports

Nail-biting finale over, now a look at the valuations and future of IPL

By Anurag Singh | May 22, 2017

From the bidding process to media and broadcast rights, here’s how IPL 2018 may pan out

IPL magic: Brands make an indelible mark

By Ruhail Amin | May 17, 2017

Brands over the years have realised that IPL is one of the most effective platforms that ensures effective brand amplification and better returns. Here is the sponsor report card, which sums up some captivating brand success stories

IPL 2017: Last leg of the game, brands get aggressive with advertising

By Anurag Singh | May 16, 2017

Brands are getting aggressive with their social media campaigns as IPL season 10 comes to a close. JIO, Vodafone, Gionee campaigns rule digital

VIVO Pro Kabaddi announces owners for 4 new teams; becomes India's biggest sports league

By exchange4media News Service | May 12, 2017

Announcement of the new team owners was made by Mashal Sports, organizer and administrator of the league and its parent organization STAR India

Vivo to sponsor Pro Kabaddi League, deal pegged at Rs 275-300 crore

By Ruhail Amin | May 09, 2017

The five-year deal, which will begin from July 2017, is pegged at Rs 275-300 crore, making it one of the biggest sporting deals in a non cricketing event

Mobile Handsets and Telecom Services accounted for 32% ads in first 15 IPL matches: TAM

By Anurag Singh | May 08, 2017

After claiming the top spot for the last two IPL editions, E-commerce trails in ad spend in VIVO IPL 2017

Vivo partners with Vh1 India for 8 international awards

By exchange4media News Service | May 08, 2017

VH1 India will have VIVO on board as presenting sponsor for eight international awards including MTV Movies & TV Awards & GRAMMY Awards among others.

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