Search Result : Vip Industries News

VIP: A success story steeped in authenticity and bold decisions

By exchange4media News Service | Mar 11, 2017

Radhika Piramal, Managing Director, VIP Industries, delivered the keynote address at the 12th annual Pitch CMO Summit held in Mumbai on Friday. Piramal spoke on the topic of truth and transparency in the marketplace and in life

E-commerce looks for an exciting H2’16 as festive season kicks in

By Sarmistha Neogy | Sep 07, 2016

Snapdeal has allocated more than Rs 200 crore on a 360 degree marketing campaign over the next 60-days

Media ACE Awards 2016: Programmatic still a nascent phenomenon in India: Experts

By Ruhail Amin | Aug 12, 2016

A panel discussion on the topic--Programmatic Buying of Brands: Media Owners Vs Agencies was held during the event and witnessed participation of industry veterans

Content should have universal appeal: Sudip Ghose

By exchange4media News Service | Apr 15, 2016

Sudip Ghose, VP (Marketing) at VIP Industries, spoke to use about the importance of having the right content strategy while targeting vernacular language speakers

Imitations of unbranded products are the biggest obstacles in this category: Sudip Ghose

By Sarmistha Neogy | Mar 14, 2016

In an interview with, Sudip Ghose, Vice President – Marketing, VIP Industries speaks about the latest Skybags campaign, its target audience, the tonality of its communication and the challenges in the market

Whyness bags creative mandate for VIP

By exchange4media News Service | Feb 05, 2016

Following a multi-agency pitch, Whyness has been handed the creative mandate for luggage maker VIP.

Why brands need to dive headlong into social listening

By exchange4media News Service | Aug 03, 2015

At the 11th edition of Businessworld Marketing Whitebook launch, LinkedIn’s Ashutosh Gupta, VIP’s Sudip Ghose, Tata Capital’s Veetika Deoras, and BPN’s Suresh Balakrishna discuss the realities of changing consumer world

We have gone back to the momentum of saying 'win win win': Rana Barua

By Priyanka Mehra | Nov 27, 2014

Rana Barua, CEO, Contract Advertising & Prashanth Challapalli, Sr. VP & Digital Head, iContract talk about the challenges of building a truly digital agency, going after the right clients and setting the pace for future growth