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Top CMOs honoured at Pitch CMO Summit 2017

By exchange4media News Service | Mar 11, 2017

exchange4media celebrated the 10th edition of the Pitch CMO Summit yesterday in Mumbai yesterday. This year, the summit once again saw felicitation of some of the best work done in marketing from the brand side with CMOs getting felicitated for their hard work in different categories.

Will IPL season 10 help ad spends out of the shadows of demonetisation?

By Ruhail Amin | Mar 09, 2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Netflix signs partnerships with Airtel, Videocon d2h, and Vodafone to connect with millions in India

By exchange4media News Service | Mar 07, 2017

The multi-platform pacts will make the world’s leading Internet TV network more easily accessible to direct-to-home and mobile consumers across the country

BIG Magic launches historical drama 'Akbar'

By exchange4media News Service | Feb 20, 2017

The show is unique because it offers a side of the emperor that has never been portrayed before to popular masses, says BIG Magic spokesperson

Subhash Somani joins Shemaroo Entertainment as Head of DTH business

By exchange4media News Service | Feb 10, 2017

Somani will primarily look into Content Strategy, Business Development, and Revenue; says will leverage the trust value Shemaroo has created in partners and consumers

BIG Ganga launches four new shows in January

By exchange4media News Service | Jan 16, 2017

The shows will cater to audiences within the Hindi heartlandwith multiple genres of content

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Post retirement will Dhoni’s brand value stay intact?

By Madhuwanti Saha | Jan 09, 2017

With Mahendra Singh Dhoni stepping down as the ODI and T20I captain of Indian cricket team, will his brand take a beating?

NowFloats announces new senior management hires

By exchange4media News Service | Dec 27, 2016

Lohar will be managing end to end business lifecycle from sales, customer support, ops, renewal and operations while Goyal will be in charge of growth hacking and Digital Desh program

IMPACT Person of the Year Award 2016 in pictures

By exchange4media News Service | Dec 14, 2016

Before the IPOY award was presented, there was a special felicitation for IPOY nominees Shashi Sinha, CEO of IPG Mediabrands India and CVL Srinivas, CEO of GroupM South Asia

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