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BIG Ganga launches four new shows in January

By exchange4media News Service | Jan 16, 2017

The shows will cater to audiences within the Hindi heartlandwith multiple genres of content

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Post retirement will Dhoni’s brand value stay intact?

By Madhuwanti Saha | Jan 09, 2017

With Mahendra Singh Dhoni stepping down as the ODI and T20I captain of Indian cricket team, will his brand take a beating?

NowFloats announces new senior management hires

By exchange4media News Service | Dec 27, 2016

Lohar will be managing end to end business lifecycle from sales, customer support, ops, renewal and operations while Goyal will be in charge of growth hacking and Digital Desh program

IMPACT Person of the Year Award 2016 in pictures

By exchange4media News Service | Dec 14, 2016

Before the IPOY award was presented, there was a special felicitation for IPOY nominees Shashi Sinha, CEO of IPG Mediabrands India and CVL Srinivas, CEO of GroupM South Asia

FCB Ulka appoints Keegan Pinto as Creative Head (West) and National Creative Director - Branded Content

By exchange4media News Service | Dec 07, 2016

In this role, Pinto will be responsible for enhancing the creative quotient and strengthening the creative capabilities for the agency and will be based out of Mumbai

Kenstar appoints Rajiv Kenue as COO

By exchange4media News Service | Nov 26, 2016

With over 26 years of experience Kenue has worked in various consumer sector organizations such as HCL Infosystems Ltd, Moser Baer, Samsung India Elect, LG Electronics, Videocon & Indian Express

Videocon D2H to merge with Dish TV

By exchange4media News Service | Nov 12, 2016

The Board of Directors of Dish TV and Videocon d2h Limited today approved a scheme of arrangement for the amalgamation of Vd2h into Dish TV.

RBNL's BIG Ganga strengthens distribution network with Tata Sky

By exchange4media News Service | Oct 27, 2016

The regional entertainment channel now allows Tata Sky subscribers to enjoy over five hours of original programming

17% slump in ODI Advertising over two years; Bharti Airtel, Vini Product, Maruti Suzuki top advertisers: TAM AdEx Report

By exchange4media News Service | Oct 04, 2016

Jan -Aug '16 observed 17% slump in ODI Advertising compared to Jan-Aug '14 due to absence of any big ticket ODI event during the period.

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