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Exclusive original content is the code to crack SVOD's sustainability

By Madhuwanti Saha | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

Netflix to double investment in India in 2017, plans its first office in Mumbai

By exchange4media News Service | Apr 18, 2017

India has seen the highest growth among all Asian markets for Netflix, which has entered a slew of partnerships to reach out to the country's 300 million plus Internet users

Travelxp Tamil to ring in the Tamil New Year with two new shows

By exchange4media News Service | Mar 31, 2017

Damu’s Kitchen goes on air with a curtain raiser on Friday, April 14 and Krazee Foodie on April 15

BIG Magic’s ‘Rudra Ke Rakshak’ takes kids on a journey of fantasy and adventure

By exchange4media News Service | Mar 28, 2017

The new show aired on March 27, and will be telecast Monday to Friday at 6.30 pm

Top CMOs honoured at Pitch CMO Summit 2017

By exchange4media News Service | Mar 11, 2017

exchange4media celebrated the 10th edition of the Pitch CMO Summit yesterday in Mumbai yesterday. This year, the summit once again saw felicitation of some of the best work done in marketing from the brand side with CMOs getting felicitated for their hard work in different categories.

Will IPL season 10 help ad spends out of the shadows of demonetisation?

By Ruhail Amin | Mar 09, 2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Will IPL season 10 help ad spends out of the shadows of demonetisation?

By Ruhail Amin | Mar 09, 2017

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Netflix signs partnerships with Airtel, Videocon d2h, and Vodafone to connect with millions in India

By exchange4media News Service | Mar 07, 2017

The multi-platform pacts will make the world’s leading Internet TV network more easily accessible to direct-to-home and mobile consumers across the country

BIG Magic launches historical drama 'Akbar'

By exchange4media News Service | Feb 20, 2017

The show is unique because it offers a side of the emperor that has never been portrayed before to popular masses, says BIG Magic spokesperson

Subhash Somani joins Shemaroo Entertainment as Head of DTH business

By exchange4media News Service | Feb 10, 2017

Somani will primarily look into Content Strategy, Business Development, and Revenue; says will leverage the trust value Shemaroo has created in partners and consumers

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