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ASCI upheld complaints against 82 out of 148 advertisements in June 2015

By exchange4media News Service | Oct 06, 2015

Out of 148 advertisements against which complaints were upheld, 26 belonged to the Personal and Healthcare category, followed by 22 advertisements in the Education category, 9 advertisements in Food and Beverage category, 7 advertisements in media and entertainment category and 18 advertisements from other categories

India-Pak match ad revenues estimated at Rs.100-110 crore

By Collin Furtado | Mar 10, 2015

India-Pakistan World Cup match generated viewership of 288 million viewers and saw around 93 brands on board across Star Network

Flashback 2014: AIB, Nescafe, Airtel top viral videos of 2014

By Ankur Singh | Dec 18, 2014

exchange4media takes a look at why these videos scored brownie points with consumers

Interactive Television releases CAM Report October 2014

By exchange4media News Service | Dec 05, 2014

CAM completed 14 rounds of audit with the movie Bang Bang. With this month’s CAM report, one can observe that there has been 50% increase in the number of brands active on cinema with the movie Bang Bang as compared to Finding Fanny

Are celebs bringing enough star power to the small screen?

By Collin Furtado | Oct 27, 2014

Channels push for initial hype and advertising revenues with celebrity hosts; stars ride the shows to reach out to their target audiences

TV channels eye festive advertising pie

By Collin Furtado | Oct 07, 2014

GECs are doing their best to cash in on the festive spirit and increase in brand spends with new shows and star hosts

Zee TV's Diwali offering Dil Se Naachein Indiawaale draws star power

By exchange4media News Service | Oct 04, 2014

Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan become 'Agents of Happiness' for the show, which has roped in sponsors such as Maruti Suzuki Alto K 10, Askmebazaar.com & L’Oreal Paris Fall Repair 3X

Ode to grand old ads: AIB creates an advertising time machine

By Ankur Singh | Jul 17, 2014

Comedy collective AIB has collaborated with beat-boxing band Voctronica to produce a video that that pays homage to the greatest, most memorable ads India has ever seen

Cinema advertising : The 70mm impact

By Haresh Nayak | Jun 09, 2014

Haresh Nayak, Regional Director, Posterscope APAC & MD, Posterscope India, urges marketers to leverage cinema advertising which is growing at 35-40% YOY, faster than online, radio or overall advertising growth

Amar Ujala Youth Quotient: Digital advertising is like science

By Abhinna Shreshtha | Dec 11, 2013

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

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