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Guest Column: 2017 will witness content marketing led analytics: Hitesh Chawla, SilverPush

By Hitesh Chawla | Jan 23, 2017

Revealing the top media trends for 2017, Chawla says that though content has been a key element in marketing funnel since the start of advertising, it hasn’t evolved in sync with the pace of consumer purchase funnel in a multi-screen world

Alapatt Diamonds signs MAA Communications as digital partner

By exchange4media News Service | Jan 19, 2017

MAA is building online campaigns focused on exhibiting the traditional legacy of jewellery through social media platforms

Guest Column: In 2017, social media platforms to invest in transparent and platform agnostic measurements: Naresh Gupta, Bang in the Middle

By Naresh Gupta | Jan 02, 2017

Naresh Gupta, CSO, Bang in the Middle, speaks about events which made 2016 interesting and memorable and if 2017 will usher in some stability

Guest Column: Digital disruption - creative enough to warrant a new generation of companies: Varun Khaitan, UrbanClap

By Varun Khaitan | Dec 26, 2016

While the year 2015 was a standout year for the entire e-commerce sector, in 2016 it grew further and penetrated deeper in to the lives of the masses albeit in a different form. The industry drifted slightly from being ‘e’-commerce to ‘m’-commerce, which indicates more users, writes Varun Khaitan, Co-founder, UrbanClap

Those who are celebrating my exit will regret it: Arnab Goswami

By Ruhail Amin | Dec 22, 2016

Goswami was speaking at the ongoing weeklong Dainik Bhaskar Utsav in Jaipur which also marks the 20th anniversary of the Dainik Bhaskar Group

Cable operators, DTH players & STB manufacturers divided over DAS IV implementation

By Ruhail Amin | Dec 19, 2016

The recent Delhi High Court order on digitisation has evoked mixed response from Cable Operators, DTH Players and set-top box manufacturers

Digital entertainment startup, Pocket Aces, raises USD 3 million

By exchange4media News Service | Dec 15, 2016

Investors include Sequoia Capital, North Base Media, Kunal Shah and Sandeep Tandon of FreeCharge, former Infosys CFO and Member of Board- TV Mohandas Pai, 3one4 Capital and Axilor Ventures

DAS phase 3 digitization to be over by Dec 20, orders Delhi HC

By exchange4media News Service | Dec 09, 2016

The Delhi High Court dismissed all the remaining matters pertaining to the extension of digitization in DAS Phase 3 with the directions that the petitioners have to complete the installation of STBs and change over to DAS within a period of two weeks

CNN News 18 to establish integrated newsrooms in Mumbai and Delhi

By Saif Ahmad Khan | Nov 28, 2016

The channel wishes to foray beyond television broadcasting and gain credibility as a multi-platform content provider

Jugnoo's 'No Cash November' campaign gains momentum amidst demonetisation

By exchange4media News Service | Nov 19, 2016

Further supporting the cause, Jugnoo is also planning to tie-up with Payment banks, a new model of banks conceptualised by the RBI (Reserve Bank of India) last year that enable transfer of money through a mobile phone

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