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Technology is bridging the gender gap: ABP Session at WEF 2017

By exchange4media News Service | May 16, 2017

A panel discussion on ‘Leveraging Digital to Engage Women Audiences in India’ was organised at the recently held Women Economic Forum 2017. The idea was to understand the role that digital platforms are playing in connecting marketers to women across the world

Indians are extremely flexible in adopting technology: Arun Jaitley

By Ruhail Amin | May 04, 2017

Arun Jaitley, Minister of Finance, Defence and Corporate Affairs, Government of India, on the post-demonetization phase and how it has boosted digital migration across urban and rural areas

SureWaves MediaTech launches programmatic television advertising marketplace, 'Skynet'

By exchange4media News Service | Mar 28, 2017

BARC India is the Data Partner for Skynet, ensuring constant and accurate updates on viewership figures and trends

Dentsu One creates campaign for Honda City 2017

By exchange4media News Service | Mar 04, 2017

In the TVC, City is positioned as being more than just a car with ‘one class above’ attributes

JWT’s #mydaugtherwill fights for women's equality

By exchange4media News Service | Feb 23, 2017

The new campaign questions why women are not allowed to perform the final rites of loved ones

Omni-channel to fuel growth of modern retail to INR 1,718 bn by 2019: Knight Frank India & RAI Report

By exchange4media News Service | Feb 15, 2017

Share of modern retail to increase from 19% to 24% in the next three years

Maa TV launches refreshed channel look, logo and positioning as Star Maa

By exchange4media News Service | Feb 13, 2017

Meelo Evaru Koteeswarudu, hosted by superstar Chiranjeevi, and new fiction shows aim to attract aspirational Telugu audience

Guest Column: 2017 will witness content marketing led analytics: Hitesh Chawla, SilverPush

By Hitesh Chawla | Jan 23, 2017

Revealing the top media trends for 2017, Chawla says that though content has been a key element in marketing funnel since the start of advertising, it hasn’t evolved in sync with the pace of consumer purchase funnel in a multi-screen world

Alapatt Diamonds signs MAA Communications as digital partner

By exchange4media News Service | Jan 19, 2017

MAA is building online campaigns focused on exhibiting the traditional legacy of jewellery through social media platforms

Guest Column: In 2017, social media platforms to invest in transparent and platform agnostic measurements: Naresh Gupta, Bang in the Middle

By Naresh Gupta | Jan 02, 2017

Naresh Gupta, CSO, Bang in the Middle, speaks about events which made 2016 interesting and memorable and if 2017 will usher in some stability

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