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Guest Column: Content Marketing is the next wave in the communication space: Ritesh Singh, #ARM Worldwide

By Ritesh Singh | Jul 25, 2017

Content Marketing is the new wave of disruption in global business market, says Singh

Coca-Cola's India mission is to grow beyond a single-brand company: T Krishnakumar

By Ruhail Amin | Jul 24, 2017

T Krishnakumar, President, Coca-Cola India & Southwest Asia, shares that India has undergone several changes that have had a direct impact on consumer behaviour

mCanvas forays into Middle East

By exchange4media News Service | Jul 12, 2017

Partners with Gulf News to serve interactive ads to users on the publication’s mobile website

Sports needs to become a movement: Sanjay Gupta, MD, Star India

By exchange4media News Service | Jul 07, 2017

In his theme address at CII Scorecard 2017, Sanjay Gupta, MD, Star India, talks about sports truly coming into its own in India, the massive untapped potential the country holds and more

Marketers and advertisers welcome GST despite short-term hassles

By Ruhail Amin & Venkata Susmita Biswas | Jul 04, 2017

Though GST is seen as a game changer for industries across the board, the new tax system will not immediately be a hassle free affair, say marketers and advertisers

Social Samosa founders launch ChaiBiscuit.com, a sass and satire content portal

By exchange4media News Service | Jun 23, 2017

The portal aims to be the social laundry bag that brings to the coffee table taboo and socially off-limit topics in a light hearted but hard-hitting manner

Smartron partners with Eros Now to provide seamless entertainment content

By exchange4media News Service | Jun 14, 2017

Offers highly intelligent and customised entertainment experience based on TronX machine learnings

How relationship marketing technology is raising the bar

By Madhuwanti Saha | Jun 08, 2017

Matt McRoberts, VP, Global Business & Channel Development, Appboy, talks about their targeted advertising solutions, how it’s different from Facebook and Google and more

Enamor's #WeAreAllFabulous campaign celebrates real women

By exchange4media News Service | May 27, 2017

The new campaign has been conceptualised by Publicis India and is a celebration of womanhood

Technology is bridging the gender gap: ABP Session at WEF 2017

By exchange4media News Service | May 16, 2017

A panel discussion on ‘Leveraging Digital to Engage Women Audiences in India’ was organised at the recently held Women Economic Forum 2017. The idea was to understand the role that digital platforms are playing in connecting marketers to women across the world

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