Search Result : Ultratech Cement News

Corporate Social Responsibility is an invaluable brand enhancer: Rajashree Birla

By Ruhail Amin | Jul 10, 2017

At the recent unveiling of Pitch Top 50 Brands, renowned philanthropist Rajashree Birla spoke about the need for compassionate capitalism

Paint and cement brands increase ad spends during Diwali and elections

By exchange4media News Service | Nov 13, 2015

Paint and cement brands constitute the highest spends in their category on TV and radio in the period of 2010-2014. This category has a share of 2.6 % on TV ad volume in last 5 years out of which Paints & Cements contributes to 62% in TV & 53 % in Radio

Auto, FMCG brands top spenders on news channels during Bihar election result coverage

By Collin Furtado | Nov 09, 2015

Election results are one of the most anticipated events, and hence draw one the highest viewership on television. We took a look at some of the brands that advertised on the news channels during the counting day

Marico’s Saugata Gupta elected Chairman of the ISA

By exchange4media News Service | Sep 24, 2015

Saugata Gupta, Managing Director & CEO , Marico Limited, was elected Chairman of the ISA for second consecutive year

GroupM ESP ropes in OPPO India, Birla White as sponsors for Champions League T20 2014

By exchange4media News Service | Sep 10, 2014

OPPO India comes on board as the Title Sponsor, while Birla White is the Associate Sponsor for the Champions League T20, which commences on September 13, 2014

Jhalak Dikhhla Jaa all set to wow the audience with a new season

By exchange4media News Service | Jun 04, 2014

Winner of Dancing With The Stars 2014 Maksim Chmerkovskiy joins Madhuri Dixit-Nene, Karan Johar and Remo D’Souza on the jury panel

Brand play on IPL: The story of advertising, branding & integration

By Abhinav Trivedi | Apr 28, 2014

exchange4media analyses how each brand has captured eyeballs this IPL through massive, nuanced and integrated on-ground and on-air advertising campaigns

IPL 7: Brands gun for sweet deals; sponsorships under pressure

By Abhinav Trivedi | Apr 15, 2014

Hefty negotiations & demands have been pitched by brands over the last three weeks to the franchises. Negotiations continue even as the tournament begins tomorrow

Top brands latch on to the 'Satyagraha' fervour

By Priyanka Nair | Aug 30, 2013

Ultratech Cement, India Gate, Ankur Salt, Wishtel Tablets, Goodricke Tea, Avon Cycles & Sahara Q Shop are some brands that will make their appearance in Prakash Jha's movie

Sony, Kotak, Tata Docomo top OOH spenders in Mumbai

By Priyanka Nair | Oct 26, 2012

Other leading spenders in the month of September include Sunsilk, BlackBerry, Renault, and Society Tea, among others