Guest Column: Nothing can help build a brand better than effective social networking: Marketing Professors, IFIM Business School

The adoption of smartphones by all sections of the society has triggered popularity of social media popularity and marketers have to utilise this to e...

Twitter launches ‘threads,’ a new feature for posting tweetstorms

Twitter decided to make things simpler to not only thread Tweets together but also find them

Virat Kohli awarded CNN-News18 Indian of the Year 2017 Award

Kidambi Srikanth, Afroz Shah, Acharya Balkrishna, Rajkummar Rao, Adar Poonawalla, Manushi Chhillar and Team Baahubali also won awards

We’re the highest spender in our category: Chandru Kalro, MD, TTK Prestige

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Chimp&z Inc wins digital mandate of Hamdard Laboratories (India)

Hamdard Laboratories (India) is the 109- year old maker of iconic Unani brands and herbal FMCG products such as RoohAfza, Safi, Roghan Badam Shirin, J...

#ThisHappened2017: Twitter becomes an ultimate platform to showcase Indian diversity

This eventful year, Twitter reflected the vibrant diversity of the Indian society across voices, topics and regions -- from Bollywood to South Indian...

Zomato and some more brands that dealt with mangled crisis head-on

The way a brand reclaims itself after a crisis says a lot about it. From the Maggi meltdown to Cadbury winning the battle of worms, these brands exam...

Debut e4m Conclave South gets brands to rethink 'Purpose'

Members of the audience took to Twitter to share their thoughts on the event and speaker-statements that were relevant to them

Zomato takes down controversial ad after public outcry

The recent outdoor ad campaign by online food ordering and delivery app, Zomato, has become the subject of heated debate for its rather bold tone

Kopiko candy reaches the space

The most preferred coffee candy not just on Earth but outside of it too

IMA 2017: Who will be the big winners this year?

The IMA awards celebrate and recognise marketing successes. The award ceremony will be held on December 7, 2017 at The Leela Gurugram.

VML appointed as Eau Thermale Avène 's social partner

VML has been appointed by Abbott India to enable Eau Thermale Avène to establish themselves as the first choice of brand and top of mind for those who...

Media Industry grieves loss of KVL Narayan Rao, NDTV’s Group CEO

NDTV’s Group CEO and Executive Vice Chairperson KVL Narayan Rao passed away on November 20 after fighting cancer for last two years.

Twitter Data Provides Localised Data about Consumer Behaviour in APAC: Ben Truscello, Twitter Data

The Head of Global Brands & Agencies, Twitter, said that Twitter collects and analyses structured data like user location and unstructured data like u...

Indians Trust YouTube and WhatsApp more than Facebook or Twitter: New Realities Study by FCB Cogito

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study...

LinkedIn's Penry Price Discusses Marketing in the Post-Trust World

Penry Price, Vice-President, Marketing Solutions, LinkedIn, offers tips and talks about differentiators between key social media platforms

WittyFeed appoints Httpool as Sales partner

Httpool will not only help WittyFeed monetise their existing website traffic, but also bring on board creative rich media formats which will drive mor...

2024 LS elections will be fought on mobiles: Chetan Bragta, BJP social media strategist, Himachal Pradesh

Chetan Bragta, Bhartiya Janata Yuva Morcha (BJYM), Social Media (in-charge), who also heads the BJP’s social media in Himachal Pradesh, on how the par...