Cannes Lions 2017: Some celebrated campaigns

Here are some Grand Prix-winning campaigns that the world raved about

Ad from across the border starring Fawad Khan has Indians in a tizzy

Fawad Khan’s appearance in Pakistani property portal’s TVC is just what his Indian fans needed

Sumanto Chattopadhyay named Chairman and Chief Creative Officer of Soho Square, India

A recipient of multiple accolades, Chattopadhyay will take on the responsibility on August 1

Differentiated customer experience is key to success in marketing: Kiran Veigas, Happiest Minds Technologies

In a chat with exchange4media, the Associate Director & Head – Corporate Strategy & Marketing talks about the company’s growth and marketing strategy,...

Air India's brand equity dented by Rs. 800 cr in trying to save Rs. 8 cr, say experts

The decision of the national carrier to not serve non-vegetarian meals to its Economy Class passengers flying domestic routes has caused a countrywide...

LinkedIn plans on launching native B2B videos

Virginia Sharma, Director Marketing Solutions at LinkedIn India spoke to e4m about leveraging their partnership with Microsoft, launch of the B2B cont...

The festive season will bring good fortune to the industry: Puneet Anand, GM & Group Head (Marketing), Hyundai

Anand speaks about product launches, customer safety and Shah Rukh Khan as the brand ambassador since 1998

Guest Column: Key takeaways from the IAA CEO Tech Tour in Israel: Janak Sarda, Deshdoot Media Group

The idea of organising the CEO Tech Tour took shape when Pradeep Guha was the President of IAA India Chapter

Guest Column: Leverage social influencers in your crisis management plan: Varun Tyagi, Qoruz

Mitigate adversaries with information and transparency in times of crisis, says Tyagi

WPP provides update on ransomware attack

WPP has said that many of its businesses have experienced “no or minimal disruption” as it now works to return to normal operations.

Yahoo Mail introduces new interface making it cleaner, faster and more intuitive

New design, better organisation tools and increased personalisation makes it an altogether new experience for users

Facebook reaches 2 billion MAU milestone, "let's bring the world closer together," says Mark Zuckerberg

Facebook leads the number of logged in users compared to YouTube’s 1.5 billion and Twitter’s 328 million as it crosses the billion monthly active user...

5 ad tech trends to look out for in 2017: Siddharth Gupta, Chief Business Officer, GreedyGame

From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2...

Time Magazine's Top 25 Influential People on Internet has no Indian name, no, not even PM Narendra Modi

Prime Minister Narendra Modi had featured in the list in 2015 and 2016

Is content really king on YouTube?: Content creators have their say

Is content really king on YouTube even after bizarre videos take centre-stage on the platform?

IMS Internet Media Services to acquire majority stake in Httpool

Subject to regulatory approval, the deal will create one of the largest digital marketing and ad sales companies in the industry

Society Tea’s digital campaign challenges Twitterati with a puzzle

The campaign aims to make consumers experience how quick and easy it is to make a good cup of tea

Facebook to introduce ads on messenger, tests monetisation idea globally

Facebook has been working to diversify its revenue base as it expands into new areas by introducing ads on its messenger platform