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Movie marketing 2.0: From generic to technology driven

By Ruhail Amin | Apr 28, 2017

Film promotion and marketing has come a long way from being a generic subject for marketers to something that is extremely targeted and uses data driven insights. We unravel the latest trends in movie marketing and promotion, and look at key shifts in this domain

Guest Column: Online Video Marketing will have a phenomenal 2017: Sahil Chopra, iCubesWire

By Sahil Chopra | Apr 26, 2017

A recent Forbes study shows 90% of marketing respondents prefer to incorporate video in their campaigns, points out Sahil Chopra

Chonkpur Cheetahs have found their missing wicket-keeper, and it’s a girl!

By exchange4media News Service | Apr 25, 2017

Amazon India surprises viewers with the fourth instalment of its IPL ad campaign

Times Network issues guidelines to clamp down unregulated use of social media by employees

By Saif Ahmad Khan | Apr 24, 2017

Employees have been directed to only retweet news stories from the company’s official social media handles

Bahubali 2 poised to break fastest pre-booking record

By exchange4media News Service | Apr 22, 2017

Bahubali - The Conclusion has already raked in at least Rs 500 crore even before the release of the movie from the sale of the film’s theatrical and satellite rights

Rohit Gandhi gives glimpse of his new venture Global Live as he gets down to business

By Saif Ahmad Khan | Apr 21, 2017

Earlier this year, Gandhi quit from the position of editor-in-chief at WION and DNA

Sathyaraj issues apology, protesting pro-Kannada activists clear release of Bahubali 2- The Conclusion

By exchange4media News Service | Apr 21, 2017

The actor says he is not against Karnataka or Kannadiga; will continue to fight for the issues of the Tamils, be it Sri Lanka, Cauvery or farmers’ rights

Outbrain appoints SVG Media as its Sales Partner in India

By exchange4media News Service | Apr 20, 2017

SVG Media will allocate a workforce of over 10 digital experts across offices in Delhi, Mumbai and Bangalore and will support Outbrain in working with brands all over the country

Cannes Lions launches 2017 Young Lions Health Award

By exchange4media News Service | Apr 19, 2017

The award has been launched in association with UNICEF and "la Caixa" Foundation

Great Big Story partners with Korean Air for new series on South Korea's street culture

By exchange4media News Service | Apr 19, 2017

The nine-part editorial series is accompanied by a branded content partnership established by CNN International Commercial (CNNIC) with Korean Air