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Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies

By Ashish Bahukhandi | May 25, 2017

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Twitter introduces customisable Direct Message Card for businesses

By exchange4media News Service | May 25, 2017

The card will drive discovery of bots and personalised customer experiences

IPL Playoffs register new high on Twitter with 1.2 million tweets

By exchange4media News Service | May 24, 2017

The tweets during the final match doubled in volume compared to last year while #MSDhoni ruled the roost among players

Localisation is the key that will drive viewership and advertisers’ interests: Amit Nair, Living Foodz

By Madhuwanti Saha | May 24, 2017

Amit Nair, Business Head, Living Foodz on the channel’s marketing, content and digital strategy, ad rates, future revenue streams and bettering the infotainment genre

Penguin Random House India sets the pitch for readers with the Indian Penguin League

By exchange4media News Service | May 24, 2017

The publisher has launched a promotional book cricket game app for a limited period of time

Subscription and advertising might be the answer to OTT's monetisation problem

By exchange4media News Service | May 23, 2017

Digital experts touched upon the rationale of a consumer, monetisation models, correct formats, price points and piracy in their discussion related to monetisation in OTT at the recently concluded OTTv Summit

Transforming legacy brands into digital-first is like changing the wheels of a moving car: Deepak Lamba, Worldwide Media

By Ruhail Amin | May 22, 2017

Legacy brands are fast transforming to stay relevant. Recently Worldwide Media (WWM) forayed into video content by rolling out 'Famously Filmfare', a first-of-its-kind celebrity chat show, on both television and digital platforms. This was followed by the launch of a travel show, which will premiere on Discovery Channels

Flashed yesterday: Republic tweets victory, channel opens at 52% share

By exchange4media News Service | May 19, 2017

Republic TV garners 52% viewership in its first week, confirms BARC data for week 19 (May 6-12)

Netflix new ad cleverly updates viewers on ‘House of Cards’

By exchange4media News Service | May 19, 2017

In the run up to the upcoming season of the popular political series ‘House Of Cards’ Netflix updates its users on the same through its latest ad featuring popular faces Biswa Kalyan Rath and Alok Nath