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'Do the Lions Still Roar'- A reality check for M&E Industry @ FICCI Frames '17

By exchange4media News Service | Mar 22, 2017

At the ongoing 18th edition of FICCI Frames, experts from the broadcasting, film industry and government discussed the challenges faced by the M&E industry

Google promises improvements in brand safety controls after YouTube fiasco

By exchange4media News Service | Mar 22, 2017

Google said it will work to provide simpler, more robust ways to stop ads from showing against controversial content as a number of clients stopped advertising on YouTube following reports that their ads were showing up against questionable content

Effective July 1, 2017, Vineet Gupta will be Group CEO of DDB Mudra; Aditya Kanthy will be Group MD as Madhukar Kamath to step down by December 2017

By exchange4media News Service | Mar 21, 2017

Gupta, currently the Chief Digital Officer, will be appointed as Group CEO (Designate) and Kanthy, currently the Chief Strategy Officer, will be appointed as Group Managing Director (Designate) effective April 1, 2017

Parminder Singh joins Mediacorp as Chief Commercial & Digital Officer

By exchange4media News Service | Mar 21, 2017

Singh to drive revenue and digital transformation at Mediacorp.

Guest Column: Crowdsourced journalism has become a staple of new media outlets and legacy outlets alike: Kate Olsen, Senior VP, WeberShandwick Social Impact

By Kate Olsen | Mar 16, 2017

While every person with a camera phone and a social media profile is a potential citizen journalist, the true power of crowdsourced journalism lies in the ability to combine the immediacy of real-time information with a process to verify that information

WeTransfer appoints Httpool as their India sales partner

By exchange4media News Service | Mar 16, 2017

The international cross-channel advertising network that has partnered to monetize WeTransfer Ad inventories in 15+ markets in Europe, will now also be representing them in India

TATA Motors and Jack in the Box Worldwide collaborate to create what could be India’s largest Instagram and Twitter campaign yet

By exchange4media News Service | Mar 15, 2017

RACEMO or Cemora, same difference. The JITB campaign has more than lived up to its challenging brief, and in fact, set a whole new industry benchmark by gaining 12,500 followers on Instagram and Twitter, a reach of 12.1 million, and a cumulative 1.7 million likes, shares, comments, and video views

Media Mantra unites Indian PR community with #PRHoli

By exchange4media News Service | Mar 14, 2017

#PRHoli is a social media campaign that encouraged PR professionals to share their fondest Holi memories; winners to be announced today

Suresh Vaidyanathan moves from Twitter India to MobiKwik

By Ruhail Amin | Mar 14, 2017

As Director - Corporate Communications at MobiKwik, Vaidyanathan will be responsible for external communications and government relations

Reebok applauds brands that stand for the cause of women

By exchange4media News Service | Mar 11, 2017

The sportswear brand took to Twitter on International Women’s Day to salute brands that take a stand for women’s betterment

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