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IPL media rights auction sees 20 takers already

By exchange4media News Service | Aug 17, 2017

Around 20 companies such as Star India, SPN, Amazon Seller Services, Reliance Jio Digital Services, Twitter, Facebook, ESPN Digital Media (India), Times Internet, GroupM, Yupp TV and Discovery Networks have reportedly participated in buying bidding documents for IPL media rights

Brands touch hearts this Independence Day

By Misbaah Mansuri | Aug 14, 2017

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

We want this campaign to change behaviour and get more users on Uber: Sanjay Gupta, CMO, Uber India

By Venkata Susmita Biswas | Aug 10, 2017

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost and could have easily been any cab-hailing service’s motto.

#RakshaBandhan trends on Twitter worldwide; brands run contests and connect with consumers

By exchange4media News Service | Aug 08, 2017

As the festive season begins, Raksha Bandhan has already left its mark on Twitter as #RakshaBandhan trended the entire day on Twitter worldwide

Google building a new visual publishing format similar to Snapchat

By exchange4media News Service | Aug 08, 2017

The new format will be built on its AMP mobile optimization technology and is said to be similar to rival Snapchat’s Discover feature

SRK-Anushka starrer Jab Harry Met Sejal ropes in big brands

By Misbaah Mansuri | Aug 03, 2017

The much-anticipated SRK-Anushka movie is slated to release on August 4, 2017 and has attracted some of the biggest brands to associate with it. These comprise of potential brands that carry forward the theme of the film like Cox & Kings, Twitter and TBZ among others.

Guest Column: Leverage social influencers in your crisis management plan: Varun Tyagi, Qoruz

By Varun Tyagi | Aug 02, 2017

Mitigate adversaries with information and transparency in times of crisis, says Tyagi

Guest Column: Key takeaways from the IAA CEO Tech Tour in Israel: Janak Sarda, Deshdoot Media Group

By Janak Sarda | Jul 31, 2017

The idea of organising the CEO Tech Tour took shape when Pradeep Guha was the President of IAA India Chapter

Guest Column: Influencer Marketers, the new age brand ambassadors: Mitchelle Carvalho, Cogmat

By Mitchelle Carvalho | Jul 29, 2017

A study by MarketingLand suggests that 90% of buying decisions are influenced by online reviews

The festive season will bring good fortune to the industry: Puneet Anand, GM & Group Head (Marketing), Hyundai

By Dolly Mahayan | Jul 27, 2017

Anand speaks about product launches, customer safety and Shah Rukh Khan as the brand ambassador since 1998

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