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Bloomberg|Quint emerges as most popular business news publisher on Facebook video

By exchange4media News Service | Jul 21, 2017

It is the only business news brand among top 10 new-age news publishers, as per the rankings released by Vidooly in its June report

Our priority right now is in creating new shows that are relatable to our audience: Megha Tata, COO, BTVi,

By Misbaah Mansuri | Jul 21, 2017

A chat with Megha Tata, COO, BTVi on the channel’s content strategy, market share, digital and promotional plans

LinkedIn plans on launching native B2B videos

By Akshata R Murthy | Jul 20, 2017

Virginia Sharma, Director Marketing Solutions at LinkedIn India spoke to e4m about leveraging their partnership with Microsoft, launch of the B2B content specific video platform and the focus on LinkedIn Lite on 2G internet for grey skilled workers.

How Motorola dominated the IPL 2017 conversation off the field

By exchange4media News Service | Jul 19, 2017

A look at how the smartphone brand engaged with cricket fans on twitter by sponsoring the Rising Pune Supergiant team

#GoTS7 trends on Twitter in India, fans world over go gaga

By Ronald Menezes | Jul 18, 2017

Game of Thrones season seven takes social media by storm. We take a look at what’s been trending after the release of the first episode of one of the most anticipated shows in TV history

Twitter leads Facebook and Instagram in B2B channel initiatives: Pulp Strategy's Future of Content 2017 report

By exchange4media News Service | Jul 18, 2017

Amongst non-conventional B2B channels, Twitter steers ahead of Facebook (25.3%)  and Instagram (18%) by garnering the approval of 47% marketers

e4mSpotlight: Influencer marketing: To trend or not to trend

By Venkata Susmita Biswas and Misbaah Mansuri | Jul 17, 2017

Brands are now looking at achieving substantial marketing objectives with influencer marketing

Guest Column: Future of journalism in the age of new media: Meha Jayaswal, Pearl Academy

By Meha Jayaswal | Jul 17, 2017

Digital has changed the way one consumes news today, hence journalism and mass media colleges must bring their curriculum up to speed, says Meha Jayaswal, Area Head, School of Media & Journalism, Pearl Academy

How Star India is cashing in on the Game Of Thrones fever

By Madhuwanti Saha | Jul 17, 2017

With today’s early morning premiere of the seventh season of ‘Game of Thrones’ on Hotstar, following up on Star World tomorrow, Star India has managed to bring in two sets of audience on its network

Sumanto Chattopadhyay named Chairman and Chief Creative Officer of Soho Square, India

By exchange4media News Service | Jul 14, 2017

A recipient of multiple accolades, Chattopadhyay will take on the responsibility on August 1

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