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2016 Twitter Report: Sports leads the trends chart

By exchange4media News Service | Dec 10, 2016

With 7 of the top 10 hashtags this year related to the #Rio2016 Olympics and #WT20 cricket, sports dominated the trending Twitter conversations for the nation

While Rahul Gandhi plays 'Pay to Modi' card, Paytm remains unfazed by controversy

By exchange4media News Service | Dec 09, 2016

Rahul Gandhi jibes PM by referring ‘Paytm’ as ‘Pay To Modi’

Single-screen biz down by 20-25% post demonetisation, Befikre goes for only-multiplex release

By Sarmistha Neogy | Dec 08, 2016

On the other hand, multiplexes witness growth, as more and more customers opt for online booking mediums

#IamwithModi, #Modi account for 19% of conversations within top 10 trends on Twitter, Instagram: Maxus Kaleidoscope

By exchange4media News Service | Dec 05, 2016

Maxus Kaleidoscope mapped the mood state of India basis the location based Twitter and Instagram conversations in India between Nov 8-24, 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time

Facebook & Google scamper to battle fake news as outcry rises

By Abhinn Shreshtha | Nov 30, 2016

Since the past two weeks, Google, Twitter and Facebook have been stepping up the fight against fake and malicious content as critics say that the proliferation of such content on their platforms could have been one of the factors influencing the outcome of the US election in favour of Republican candidate Donald Trump

After Paytm's 'PoS' App withdrawal, MobiKwik launches 'Lite' for slower Internet connections

By exchange4media News Service | Nov 29, 2016

Post demonetisation, the digital wallets space has turned to be very competitive, with players luring customers with exciting features and offers every day

Brand makeover has just been redefined by Oxemberg

By exchange4media News Service | Nov 29, 2016

The brand has reinvented itself lately and the image makeover is not just limited to changing the font size or bringing in a new style icon

foodpanda launches new marketing campaign featuring Sunny Leone

By exchange4media News Service | Nov 29, 2016

The campaign showcases how foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization

Guest Column: The importance of your personal currency: Ameer Ismail, GolinOpinion & dCell

By Ameer Ismail | Nov 29, 2016

Just like with any brand, building your personal currency too takes careful planning and strategizing. One sees examples of successful individuals who have used this concept exceptionally well everywhere – however, to create and use your personal currency, the only ground rule is that it must be interesting and focused, writes Ameer Ismail, Executive Director, GolinOpinion & dCell

India is one of our fastest growing markets; 150% YoY ad revenue growth here: Taranjeet Singh, Twitter

By Abhinn Shreshtha | Nov 28, 2016

Taranjeet Singh, Business Head of Twitter India, reiterated that India was among the top five growth markets for the company, while also talking more about the company’s revamped approach to advertising

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