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NYE mass molestation spurs social media campaigns for women safety

By exchange4media News Service | Jan 18, 2017

Bengaluru Football club and social media agency Autumn Worldwide have created digital videos in response to the Bengaluru NYE Mass Molestation incident

Amazon stirs outrage again with Mahatma Gandhi flip flops

By exchange4media News Service | Jan 17, 2017

Days after global e-commerce major Amazon was forced to stop the sale of Indian flag doormats, flip-flops depicting the face of Mahatma Gandhi appeared on the site triggering fresh outrage on Sunday

As Barkha Dutt quits NDTV after 21 years, Twitter goes abuzz

By exchange4media News Service | Jan 16, 2017

Dutt was at the receiving end of both good wishes and nasty comments as she announced her resignation on Twitter yesterday

Guest Column: Digital revolution has created a tectonic shift across industries: Ranjeev Vij, Zeno India

By Ranjeev Vij | Jan 12, 2017

Ranjeev Vij, Head of Digital Innovation and Strategy, Zeno India, lists 5 rapidly emerging trends that will dominate Digital PR in 2017

SBI aggressively promotes the ease of cashless transactions through new ads

By exchange4media News Service | Jan 12, 2017

Reportedly, SBI in November had announced that they have set aside Rs 50 crore for ad campaigns to promote SBI Buddy over the next two months

WATConsult turns 10, celebrates in style!

By exchange4media News Service | Jan 12, 2017

The agency celebrated by launching two new initiatives—a CSR campaign and a decision to hire differently-abled individuals

Guest Column: Digital Marketing Trends to look for in 2017: Mrugesh Gaglani & Manish Porwal, Alchemist

By Mrugesh Gaglani & Manish Porwal | Jan 11, 2017

With the clutter in media and intensity of competition rising, identifying niches and catering to them with innovative solutions will become increasingly important

Innovative ad campaigns riding on the back of demonetisation

By Venkata Susmita Biswas | Jan 11, 2017

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

Zenith unveils 10 Artificial Intelligence trends for marketers

By exchange4media News Service | Jan 11, 2017

Zenith has unveiled 10 trends that show how AI will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers

Airtel, Flipkart, Pan Bahar Masala among others in the dock for flouting ASCI norms

By exchange4media News Service | Jan 10, 2017

In October 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 98 out of 162 advertisements. Out of 98 advertisements against which complaints were upheld, 37 belonged to the Healthcare category, 31 to the Education category, followed by 6 in the Food & Beverages category, 5 in Personal Care Category and 19 advertisements from other categories

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