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FCB Ulka appoints Keegan Pinto as Creative Head (West) and National Creative Director - Branded Content

By exchange4media News Service | Dec 07, 2016

In this role, Pinto will be responsible for enhancing the creative quotient and strengthening the creative capabilities for the agency and will be based out of Mumbai

Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space?

By Abhinn Shreshtha | Nov 15, 2016

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Airtel Cellular, Honor 8, Sunsilk emerge as top 3 advertisers for week 43: BARC

By exchange4media News Service | Nov 08, 2016

BARC has started to look at sub-brands instead of clubbing everything under the same umbrella brand, which explains the reason behind the drop in insertions this time

Snapdeal scales 2nd spot on top advertisers' list on TV: BARC

By exchange4media News Service | Nov 01, 2016

Cadbury retains the top slot with 37,641 impressions for week 40 as compared to 33,479 impressions during week 41

Convergence is the new multiplier for M&E's $100 billion vision: CII-BCG report

By exchange4media News Service | Oct 25, 2016

The Confederation of Indian Industries (CII) has released a report on the new vectors for growth for the M&E industry at the 5th edition of the Big Picture Summit 2016, which is currently taking place in Delhi. The Boston Consulting Group (BCG) were the knowledge partners for this report

TVS Tyres to co-present Asian Champions Trophy 2016

By exchange4media News Service | Oct 22, 2016

This association adds on to the brand’s list of previous associations with other sporting events like Indian Premier League, Indian Super League, Pro Kabaddi League, Hockey India League & Cricket All Star Series among others

KKR Backed Emerald Media Invests US$50MN in YUPPTV

By Priyanka Mehra | Oct 11, 2016

Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector today announced that it has acquired a significant minority stake in YuppTV for US$50mn

Puneet Kapoor moves to McCann Bangalore

By exchange4media News Service | Oct 08, 2016

Kapoor started his career with Saatchi & Saatchi Delhi in 1997. In his career spanning 19 years, he has worked with agencies like Leo Burnett, Enterprise Nexus, Ogilvy, McCann, ElevenBrandworks& BBH before joining McCann

Sales on Flipkart alone on October 3rd crosses single day sales of organised retail in India, claims Flipkart

By exchange4media News Service | Oct 08, 2016

Sales on October 3 on Flipkart crosses Rs. 1400 crores - highest in history. Sales on Flipkart alone on October 3rd crosses single day sales of organised retail in India, according to a statement released by the company

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