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Dekkho makes its big screen debut with Amazon Fire TV Stick

By exchange4media News Service | May 23, 2017

Dekkho to share entire content library on the streaming device for online and offline access

LG's 'Signature' product line to debut in India, will target premium TV and print ads

By Abhinn Shreshtha | May 23, 2017

LG forays into premium consumer electronics (CE) and home appliances (HA) by launching a new line of products under the brand name Signature

Reliance Entertainment launches BIGFLIX in multi-language avatar, globally

By exchange4media News Service | Apr 29, 2017

The new BIGFLIX will have 2,000 HD movies in nine Indian languages and offer much more to users

With live sports now a major driver for OTT, is TV now up for some stiff competition?

By Madhuwanti Saha | Apr 03, 2017

With Hotstar eyeing Rs 200 crore in advertising revenue for live streaming the 10th edition of IPL, sports is turning out to be the main driver for OTT players. Will live sports here fetch in the same traction from advertisers as television eventually?

Salt Brands Solutions appoints Namrata Nandan as Chief Business Officer

By exchange4media News Service | Mar 17, 2017

Nandan comes onboard with a mandate to manage all existing businesses and drive growth for the organization

BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

By exchange4media News Service | Mar 03, 2017

138 finalists in the running; BBDO Network racks up 45 finalist entries, Ogilvy & Mather and Mullen Lowe follow with 27 and 15 entries, respectively

Kapil Batra, Puneet Kapoor take on larger responsibilities at McCann Worldgroup India

By exchange4media News Service | Feb 22, 2017

Kapoor has moved in to helm the creative in Bangalore while Batra has moved to the position of the Creative Head for McCann Delhi operations

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Amazon India holds firm in BARC’s Top 10 Advertisers and Top 10 Brands charts

By exchange4media News Service | Jan 20, 2017

BARC’s second week of 2017 (January 7-13) saw ecommerce giant Amazon India making its presence in both Top 10 Brands and Advertisers list under Across Genres category

Time spent in Social and Messaging apps in 2016 grew by an astounding 394% over 2015: Yahoo's Flurry Analytics mobile report

By exchange4media News Service | Jan 17, 2017

In previous years, all app categories grew in tandem, however, the story is different now with session and time-spent growth in some app categories occurring at the expense of others

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