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Kapil Batra, Puneet Kapoor take on larger responsibilities at McCann Worldgroup India

By exchange4media News Service | Feb 22, 2017

Kapoor has moved in to helm the creative in Bangalore while Batra has moved to the position of the Creative Head for McCann Delhi operations

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Amazon India holds firm in BARC’s Top 10 Advertisers and Top 10 Brands charts

By exchange4media News Service | Jan 20, 2017

BARC’s second week of 2017 (January 7-13) saw ecommerce giant Amazon India making its presence in both Top 10 Brands and Advertisers list under Across Genres category

Time spent in Social and Messaging apps in 2016 grew by an astounding 394% over 2015: Yahoo's Flurry Analytics mobile report

By exchange4media News Service | Jan 17, 2017

In previous years, all app categories grew in tandem, however, the story is different now with session and time-spent growth in some app categories occurring at the expense of others

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Post retirement will Dhoni’s brand value stay intact?

By Madhuwanti Saha | Jan 09, 2017

With Mahendra Singh Dhoni stepping down as the ODI and T20I captain of Indian cricket team, will his brand take a beating?

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump

By Ruhail Amin | Jan 06, 2017

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.

Sakshi Malik wins Brand Ambassador award for Datsun at NDTV Car and Bike Awards

By exchange4media News Service | Dec 20, 2016

Skoda Superb wins the Car of the Year Award while Honda Navi wins Two Wheeler of the Year Award

FCB Ulka appoints Keegan Pinto as Creative Head (West) and National Creative Director - Branded Content

By exchange4media News Service | Dec 07, 2016

In this role, Pinto will be responsible for enhancing the creative quotient and strengthening the creative capabilities for the agency and will be based out of Mumbai

Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

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