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The Advertising Club announces nomination list for Marquees 2017

By exchange4media News Service | Aug 08, 2017

The nomination list includes thought leaders who have been category game changers and innovators

Smart TVs and fitness trackers lead Consumer IoT market in India: WAT Insights

By exchange4media News Service | Jul 28, 2017

According to the WAT Consult study, however, the majority of IoT adoption in India stems from the Industrial IoT segment

Madison Media appoints Saurabh Tyagi as GM to head Titan Media AOR

By exchange4media News Service | Jul 20, 2017

He joins the agency from Times Network where he was the Head of Revenue Strategy and Planning

Ziox Mobiles appoints Vikash Chandra as GM, eCommerce and TV Shopping business

By exchange4media News Service | Jul 13, 2017

Ziox aims to accomplish online sales of up to 20% of the total sales in this FY 2017-2018, staggered 15% in the current quarter and 20% in the next quarter

Guest Column: Leveraging Data in an Omnichannel World: Stacey Hawes, President, Data Practice, Epsilon

By Stacey Hawes | Jul 03, 2017

As marketing moves away from mass, push-based messaging towards more personalised communication with consumers, the power and potential of data-driven marketing is clear

Pitch Top 50 Brands: Jury's decision is out

By exchange4media News Service | Jun 28, 2017

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be unveiled on July 6, 2017

Ministry of Health and Family Welfare tops BARC's Top 10 Brands for Week 24

By exchange4media News Service | Jun 23, 2017

In the Top 10 Advertisers list, Hindustan Lever and Reckitt Benckiser (India) continued to retain the top two spots with 122290 and 83098 insertions, respectively

ALTBalaji now available on Amazon’s Fire TV Stick globally

By exchange4media News Service | Jun 13, 2017

ALTBalaji will be providing a special introductory offer on their yearly subscription packs to Fire TV users worldwide

Onam season compels marketers and advertisers to up the ante

By Akshata R Murthy | May 31, 2017

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

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