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Convergence is the new multiplier for M&E's $100 billion vision: CII-BCG report

By exchange4media News Service | Oct 25, 2016

The Confederation of Indian Industries (CII) has released a report on the new vectors for growth for the M&E industry at the 5th edition of the Big Picture Summit 2016, which is currently taking place in Delhi. The Boston Consulting Group (BCG) were the knowledge partners for this report

TVS Tyres to co-present Asian Champions Trophy 2016

By exchange4media News Service | Oct 22, 2016

This association adds on to the brand’s list of previous associations with other sporting events like Indian Premier League, Indian Super League, Pro Kabaddi League, Hockey India League & Cricket All Star Series among others

KKR Backed Emerald Media Invests US$50MN in YUPPTV

By Priyanka Mehra | Oct 11, 2016

Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector today announced that it has acquired a significant minority stake in YuppTV for US$50mn

Puneet Kapoor moves to McCann Bangalore

By exchange4media News Service | Oct 08, 2016

Kapoor started his career with Saatchi & Saatchi Delhi in 1997. In his career spanning 19 years, he has worked with agencies like Leo Burnett, Enterprise Nexus, Ogilvy, McCann, ElevenBrandworks& BBH before joining McCann

Sales on Flipkart alone on October 3rd crosses single day sales of organised retail in India, claims Flipkart

By exchange4media News Service | Oct 08, 2016

Sales on October 3 on Flipkart crosses Rs. 1400 crores - highest in history. Sales on Flipkart alone on October 3rd crosses single day sales of organised retail in India, according to a statement released by the company

TVS Motor Company launches new advertising campaign for - TVS Jupiter with Amitabh Bachchan

By exchange4media News Service | Oct 08, 2016

The campaign talks about importance of ‘jaanchna-parakhna’ for the prudent Indian middle class who is always looking for additional value in every purchase

eBay joins Flipkart, Amazon, Snapdeal's festive mania with new emotional campaign

By exchange4media News Service | Oct 05, 2016

The new campaign ‘ThingsDon’tJugde’ encourages consumers to shop without inhibition from the eBay site

Amazon, Flipkart lead e-comm bandwagon; 40% participation from tier 2 cities this festive season: CashKaro study

By exchange4media News Service | Oct 03, 2016

Exclusive privileges and financial benefits being offered by portals like Flipkart,, Snapdeal and ShopClues backed by additional discounts through strategic partnerships with various banks like HDFC, SBI, ICICI Bank, Standard Chartered, American Express etc. have also played a pivotal role in increasing sales and order value this festive season

ShopClues rolls out new TVC to underline Diwali offers

By exchange4media News Service | Oct 01, 2016

ShopClues has rolled out its new TV ad campaign for the festive season. TVC brings to the fore the delightful offerings up for grabs this year on ShopClues with its tagline ‘Itne Kum Mein’ ’(At such a low price)

Snapdeal, Flipkart, Amazon kickstart high-intensity advertising ahead of festive discount war

By Sarmistha Neogy | Sep 29, 2016

The fact that these three players will have their respective sale offers running during the same time, it is expected that we will witness more media blitzkrieg, including front page jacket wars and taking potshots at each other’s creative while the sale is on