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Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Tapzo awards creative mandate to BBH, launches new campaign

By exchange4media News Service | Jan 16, 2017

The app aggregator launched its first campaign showcasing its unique value proposition

DHFL launches new campaign featuring Shah Rukh Khan

By exchange4media News Service | Jan 14, 2017

The new campaign comprises TVCs directed by Nitesh Tiwari and created by Sapient Nitro

Ecommerce players Amazon, Myntra and Snapdeal return to BARC’s top 10 brand list

By exchange4media News Service | Jan 13, 2017

BARC’s week 1 (December 30-January 6) saw ecommerce players Amazon, Myntra and Snapdeal return to the list of Top 10 Brands after Diwali. Meanwhile Reckitt Benckiser India's replaced FMCG company Patanjali Ayurved in the top 10 advertisers chart

Guest Column: Forecasts for advertising in 2017: Vivek Rao, Law & Kenneth, Saatchi & Saatchi

By Vivek Rao | Jan 13, 2017

Rao shares certain trends and patterns which we will get to see in the advertising domain this year

Asian Paints Ultima Protek’s humorous ad with Ranbir Kapoor gets 1 million views on YouTube

By Sarmistha Neogy | Jan 12, 2017

O&M took a refreshing stance to highlight the qualities of the paint, through a romantic musical drama where Kapoor is seen as a classical singer

Airtel, Flipkart, Pan Bahar Masala among others in the dock for flouting ASCI norms

By exchange4media News Service | Jan 10, 2017

In October 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 98 out of 162 advertisements. Out of 98 advertisements against which complaints were upheld, 37 belonged to the Healthcare category, 31 to the Education category, followed by 6 in the Food & Beverages category, 5 in Personal Care Category and 19 advertisements from other categories

O&M's new campaign for Asian Paints sees Ranbir Kapoor in a unique role

By exchange4media News Service | Jan 10, 2017

The dare was a truly refreshing and interesting take on the brief to establish UltimaProtek as the best waterproofing paint

Madison BMB creates TVC for Vistaprint

By exchange4media News Service | Jan 07, 2017

The TVC shows how convenient it is for small and medium-sized businesses to print their visiting cards, apparel, stationery and merchandise

Guest Column: Digital- Your best bet in this VUCA world: Sanjay Mehta, Mirum (India)

By Sanjay Mehta | Jan 04, 2017

Sanjay Mehta on digital being the smart marketers choice in these uncertain times

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