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White Rivers Media gets Shrinivas Vasishta on board as Video Content Head

By exchange4media News Service | May 25, 2017

Shrinivas intends to bring in his expertise to seamlessly integrate video content into the overall content strategy of the company’s brands

LG's 'Signature' product line to debut in India, will target premium TV and print ads

By Abhinn Shreshtha | May 23, 2017

LG forays into premium consumer electronics (CE) and home appliances (HA) by launching a new line of products under the brand name Signature

Amazon.in launches finale film of Chonkpur Cheetahs

By exchange4media News Service | May 20, 2017

The finale film goes beyond the team to establish connect between the fictitious team and Indian dreamers across the country through different situations

LAY'S MAXX new TVC celebrates machismo

By exchange4media News Service | May 20, 2017

The campaign highlights key attributes of the chips brand

Scent of a man: Rahul Khanna on all things French in this TVC

By exchange4media News Service | May 20, 2017

The film breaks stereotype of men wearing deodorant to attract women

BC Web Wise wins digital mandate for KEI Industries

By exchange4media News Service | May 17, 2017

The mandate includes building a mobile-first presence for the brand in addition to creative strategy, online PR, social media management and media planning

Law & Kenneth Saatchi & Saatchi goes Americana inside out with its latest campaign for Jockey India

By exchange4media News Service | May 16, 2017

The campaign includes a TVC, Print, OOH, and will also use radio and digital for engagement and activation

2baconil partners with Kings XI Punjab for #Mywill2baconil

By exchange4media News Service | May 13, 2017

Virendra Sehwag, among other cricket players, has been roped in to send out a quit tobacco message

Guest Column: If you're taking digital seriously, then hire an agency whose DNA is digital: Ayesha Chenoy

By Ayesha Chenoy | May 12, 2017

Digital is a powerful medium, take it seriously, says the RepIndia Founder and CEO

Dentsu One rolls out new campaign 'It's OK is not OK' for JK Tyre

By exchange4media News Service | May 11, 2017

The campaign aims to put an end to the indifferent attitude of two-wheeler tyre buyers

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