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Brands tug at heartstrings with Eid-ul-Fitr campaigns

By exchange4media News Service | Jun 24, 2017

From situational humour to togetherness and positivity, brands roll outheart-warming campaigns celebratingEid-ul-Fitr

Our TVC Nazar Nahi Nazariya Badlo reinforces our brand strategy: Kaushik Tiwari, Bharat Matrimony

By Misbaah Mansuri | Jun 23, 2017

In an interview, the Head – Marketing, Bharat Matrimony talks about the unique positioning of the brand against competition and the reinforcement of its brand strategy

Guest Column: Diary of a CCC (Complete Companion @Cannes)

By Ashwini Deshpande | Jun 22, 2017

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

Star Sports 1 Tamil TVC is all about Tamil Pride

By Venkata Susmita Biswas | Jun 14, 2017

The regional channel, which is the first of its kind in India, kicked off recently with a 360-degree marketing campaign, #MachiAreYouReady

Datsun launches #VoteForChange with Vinay Pathak

By exchange4media News Service | Jun 10, 2017

#VoteForChange campaign is a way for people to ‘declare independence’, particularly first-time car buyers, who have long experienced few choices in the small car segment

foodpanda unveils the man under the panda suit-it's SRK!

By exchange4media News Service | Jun 10, 2017

foodpanda launches the first TVC from the campaign with the superstar

Kareena Kapoor Khan endorses Marvel Tea in their latest TVC

By exchange4media News Service | Jun 06, 2017

The campaign's creative team includes Oscar-nominated Director of Photography, Mick Coulter

Parachute Advansed unveils new range of men's products

By exchange4media News Service | Jun 06, 2017

Marico has recognized male grooming as a future growth category

Guest Column: Digital has tremendous scope in OOH: Shriranga Sudhakara, VYOMA Media

By Shriranga Sudhakara | Jun 05, 2017

Shriranga Sudhakara, Managing Director, VYOMA Media, talks Digital-Out-of-Home (DOOH), its power to engage audiences and more

Be the change: Wonder Cement's new ad uses education as a metaphor to reach out

By exchange4media News Service | Jun 03, 2017

The TVC with the “ShuruaatKaro, PakkiBaatKaro” slogan is supported by digital and outdoor media

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