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Vizeum wins media mandate for Bauli India

By exchange4media News Service | Aug 19, 2017

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets following a multi-agency pitch

CEAT joins hands with MMRDA for pothole repair campaign

By exchange4media News Service | Aug 12, 2017

CEAT also tied up with Green Rubber Crumb to prepare rubber crumb from used tyres, which was mixed with bitumen to improve its binding properties and fill potholes

Duroflex launches Energise range with 'Ready for tomorrow' campaign

By exchange4media News Service | Aug 12, 2017

Mattress brand Duroflex, has rolled out a 360-degree campaign to announce the launch of its latest range, Energise, meant for people with active lifestyle

Jal Mahotsav from MP Tourism gets its latest TVC right with a childlike heart

By exchange4media News Service | Aug 12, 2017

The stop motion TVC was shot with over 700 water colour paintings, where the key frames were painted by children and the style was carried forward by more than 30 professional artists

Ace Boxer Vijender Singh is the Face of Patanjali Health Drink - Power Vita

By Venkata Susmita Biswas | Aug 11, 2017

The marketing campaign for the new product is led by a TVC conceptualised by DDB Mudra North

Racold appoints WATConsult as its Digital Agency

By exchange4media News Service | Aug 11, 2017

Digital and social media agency WATConsult (part of Dentsu Aegis Network) bagged the digital marketing mandate for Racold, one of India's largest water heating solutions providers

Taapsee Pannu is now brand ambassador for Panasonic's Smartphone Business

By exchange4media News Service | Aug 11, 2017

She features in the new TVC with Bollywood actor Varun Dhawan

Uber comes up with first integrated marketing campaign for India

By exchange4media News Service | Aug 10, 2017

Rolls out first-ever TVC in India with the tagline ‘Ise Apni Hi Gaadi Samjho’; campaign theme ‘Apnapan’ aims to drive everyday brand connect and relevance

We want this campaign to change behaviour and get more users on Uber: Sanjay Gupta, CMO, Uber India

By Venkata Susmita Biswas | Aug 10, 2017

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost and could have easily been any cab-hailing service’s motto.

Patanjali to significantly increase ad spends in 2017

By Venkata Susmita Biswas | Aug 09, 2017

Industry insiders speculate that the FMCG disruptor’s intensive marketing initiatives will result in an increase in ad spends

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