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Airtel brings back 'Har Ek Friend Zaroori Hota Hain' campaign to promote new product features

By Sarmistha Neogy | Dec 07, 2016

The ‘Har Ek Friend Zaroori Hota Hain’ campaign was first released in 2011 and it was the agency’s first piece of communication made for Airtel

Tejas Mehta joins WYP as founder member and Director – Strategy & Account Management

By exchange4media News Service | Dec 07, 2016

Mehta comes with over 12 years of experience, last as Senior Director - Strategy and Innovations, Mindshare

Mondelez India Launches a Marketing Campaign for Cadbury Fuse

By exchange4media News Service | Dec 03, 2016

The new campaign includes a new TVC, extensive sampling activities and digital & OOH initiatives

Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge

By S Yesudas | Dec 01, 2016

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

Ministry of Health and Family Welfare and Ministry of Drinking Water and Sanitation enter BARC's list of advertisers for week 46

By exchange4media News Service | Nov 25, 2016

Week 46 (November 12-18) of the BARC data saw the entry of five new players including Ministry of Health and Family Welfare and Ministry of Drinking Water and Sanitation

85% of connected consumers in India watch online video content on a weekly basis : Kantar study

By exchange4media News Service | Nov 22, 2016

The study shows that people in India are consuming online video across various platforms such as video content that appears in their social feeds, free video on platforms such as YouTube along with some paid online TV subscription services as well.

'Don't be a bakra' says Droom's new TVC campaign for Orange Book Value

By exchange4media News Service | Nov 19, 2016

With three quirky animated videos, the latest TVCs from Droom underline why OBV is the perfect tool that empowers consumers and helps them in ascertaining the fair market value of any used vehicle within seconds

Rediffusion's new campaign for Amway spreads the glow inside out

By exchange4media News Service | Nov 19, 2016

The campaign has been conceptualised for their brand Attitude – Be Bright

Rs 350 crore plus spent on marketing this year; spends will be higher next year: Vivek Zhang, Vivo India

By Sarmistha Neogy | Nov 16, 2016

The brand has planned an aggressive marketing strategy to promote their newly launched V5 selfie-focussed smartphone in India

Crystal launches TVC for Fungicide Brand – 'Bavistin'

By exchange4media News Service | Nov 12, 2016

The message conveyed in this TVC is that Bavistin is a “zaroori” (essential) product for all farmers if they want to keep their crop “swasth” and “hara- bhara”(healthy)

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