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KFC's new '5-in-1 Longer Meal Box' ad tells fans to make the smarter choice

By exchange4media News Service | Feb 18, 2017

The campaign by Ogilvy & Mather uses the analogy of a confused table fan to tell consumers to not settle for less

'Help your Help' is a call to urban citizens to help and aid others in achieving financial inclusion: MK Anand, Times Network

By exchange4media News Service | Feb 16, 2017

In the aftermath of demonetization, Times Network has come out with a new TVC called ‘Help Your Help’ under its CSR initiative ‘Remonetise India-Invest in the Nation’ whose core idea is to help people open bank accounts

Tata Tea's new Jaago Re campaign urges India to pre-act, not react

By exchange4media News Service | Feb 14, 2017

The Jaago Re 2.0 ad film highlights how we, as a country, need to change our behaviour towards social issues

Patanjali's ad receives flak on social media for trashing "unsanskaari girls"

By Venkata Susmita Biswas | Feb 13, 2017

One of Patanjali’s most recent advertisements for it Saundarya-line of skin care products received flak on social media for suggesting that a “traditional” girl who uses Patanjali products has superior skin compared to her “bindass, wannabe-type” sister

Ritu Beri swears by Safewash in new TVC

By exchange4media News Service | Feb 11, 2017

The campaign involves engaging with fashion bloggers, sharing their Vlogs, blogposts on winter wear care under #FlauntKarBefikar

Airtel Payments Bank launches 360-degree campaign, 'Bank hai par alag hai'

By exchange4media News Service | Feb 04, 2017

Campaign by Taproot-Dentsu showcases differentiated, convenient digital banking model that leverages the vast network of neighbourhood Airtel retail outlets

Leo Burnett Orchard’s new TVC for SBI Life teaches self love

By exchange4media News Service | Feb 04, 2017

The commercial plays down the notion of the insurance buyer as the ‘selfless’ provider

Roca launches 'My Bathroom' campaign

By exchange4media News Service | Feb 04, 2017

The TVC reinforces Roca’s lineage, design capabilities and expertise established over 100 years

Guest Column: Top 10 digital marketing trends that will dominate 2017: Sanjeev Jasani, Cheil India

By Sanjeev Jasani | Feb 03, 2017

I would imagine that this will continue into 2017 and marketers will continue to believe the internet space is going to expand further. Data will become very important and that too Real Time Data, writes, Sanjeev Jasani, Head – Digital, Cheil India.

With OTT market growing at 35% YoY, players sharpen marketing strategy and loosen purse strings

By Madhuwanti Saha | Feb 01, 2017

How OTT players are deploying their marketing strategy with respect to their brand messaging and building, original programming and loosening their purse strings for same

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