Search Result : Tvc News
 

Traffic on our website up 64% on the back of IPL: Rajat Mehta, Yes Bank

By Venkata Susmita Biswas | Apr 27, 2017

All about how Yes Bank leverages IPL to gain consumer mindshare

Guest Column: Online Video Marketing will have a phenomenal 2017: Sahil Chopra, iCubesWire

By Sahil Chopra | Apr 26, 2017

A recent Forbes study shows 90% of marketing respondents prefer to incorporate video in their campaigns, points out Sahil Chopra

Domino’s launches ‘Everyday Value’ backed by a 360-degree media plan

By exchange4media News Service | Apr 22, 2017

The campaign will be promoted with a nationwide 360-degree media plan including TV, Print, Radio, and Digital Media

ITC’s Engage launches Engage ON pocket perfumes

By exchange4media News Service | Apr 22, 2017

Directed by AbhinayDeo and music composed by DhruvGhanekar, the TVC highlights the brand proposition of playful chemistry

MILO launches new ad campaign, MILO® – GROW WITH SPORTS

By exchange4media News Service | Apr 22, 2017

The campaign positions MILO as a nourishment companion for kids to help them excel in sports

MTR Foods launches 3 Minute Breakfast range

By exchange4media News Service | Apr 22, 2017

The 3-min breakfast launch is accompanied by a 360-degree marketing communication plan including a new TVC, digital promotions, OOH, and in-store sampling

Ogilvy Mumbai creates India’s first TVC shot on an iPhone for Milton

By exchange4media News Service | Apr 22, 2017

What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining, says Kunal Jeswani, CEO, Ogilvy India

Goibibo appoints Publicis as its creative agency

By exchange4media News Service | Apr 21, 2017

The agency will lead development of all campaigns for the brand from its Gurgaon office

Eveready to shift focus on appliances; likely to double ad-spends

By Venkata Susmita Biswas | Apr 19, 2017

Eveready’s ad spends on the home appliances segment to be much lower than that of a new brand entering a new market

GoI launches new multimedia campaign ‘#India vs TB’ featuring Amitabh Bachchan

By exchange4media News Service | Apr 19, 2017

The ad campaign has been conceptualised and executed by DDB Mudra North along with The International Union against TB and Lung Disease

123