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Infectious creates quirky campaign for Tasty Treat

By exchange4media News Service | Mar 25, 2017

The campaign is inspired by classic Bollywood plot twists, and is directed by Bollywood director Tigmanshu Dhulia

Mullen Lintas Delhi creates #Selfiestan campaign for Gionee starring Alia Bhatt

By exchange4media News Service | Mar 25, 2017

#Selfiestan is the embodiment of a world where people can express themselves freely and showcase their love for selfies, says Arvind R Vohra, Managing Director and Country Head, Gionee India

Mullen Lintas Mumbai creates inaugural brand campaign for MTV BEATS

By exchange4media News Service | Mar 25, 2017

The tagline 'Blood mein hai beat' draws from India's obsession with Bollywood music, reinforcing the belief that music is part of every Indian's DNA, says Ferzad Palia, Head, Youth and English Entertainment, Viacom18

Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)

By exchange4media News Service | Mar 25, 2017

Madison OOH won both Creative and Media agency of the year while Ola and Tata were jointly declared OOH Advertisers of the Year at the seventh edition of exchange4media’s Neon Awards for outdoor advertising

UrbanClap launches third TVC; urges consumers to take charge with the push of a button

By exchange4media News Service | Mar 25, 2017

This is the first time the brand has roped in actors Sumeet Vyas and Rasika Dugal, who convey the message via a TVC

'Naagin' bounces back to reclaim its top spot across markets in BARC's Top 10 Shows @Week 11

By exchange4media News Service | Mar 24, 2017

BARC India’s Week 11 (March 11 – 17, 2017) Top 10 Shows list saw ‘Kumkum Bhagya’ on Zee TV slip to second position in the overall Top 10 Shows with 12 million impressions

Malini Agarwal tops IMPACT's list of 50 Most Influential Women, 2017

By exchange4media News Service | Mar 24, 2017

Taking native advertising to an altogether different level, Agarwal is undoubtedly one of the biggest influencers in the digital space today

Star Plus and Sony Pal lead urban and rural markets respectively @BARC Week 11 Ratings

By exchange4media News Service | Mar 24, 2017

According to BARC data for week 11, Star Plus and Sony Pal maintain their hold over urban and rural markets respectively

Will the top line of listed TV news companies de-grow at the end of FY 2017?

By Saif Ahmad Khan | Mar 24, 2017

The income of several listed television news companies fell on a comparative basis over a period of nine months between April to December 2016

IMPACT's 50 Most Influential Women List 2017 to be unveiled today

By exchange4media News Service | Mar 23, 2017

The much-respected list recognises women who have redefined the dynamics in their respective fields across media

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