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Verizon completes acquisition of Yahoo; Marissa Mayer resigns

By exchange4media News Service | Jun 14, 2017

Verizon has combined these assets with its existing AOL business to create a new subsidiary, Oath, a diverse house of more than 50 media and technology brands

Jio's 'Cheer for India' campaign reaches 9 million cricket fans digitally

By exchange4media News Service | Jun 03, 2017

Within 24 hours of going live on www.jiocheer.com, the initiative has garnered a social media reach of over 9 million fans and cricket lovers

Time spent in Social and Messaging apps in 2016 grew by an astounding 394% over 2015: Yahoo's Flurry Analytics mobile report

By exchange4media News Service | Jan 17, 2017

In previous years, all app categories grew in tandem, however, the story is different now with session and time-spent growth in some app categories occurring at the expense of others

Blending in is the new standing-out in online advertising: Gurmit Singh, Yahoo India

By Abhinn Shreshtha | Oct 17, 2016

In an email interview with exchange4media, Gurmit Singh, VP and MD of Yahoo India to learn more about the company’s plans going forward

Verizon to buy Yahoo for $4.8 billion

By exchange4media News Service | Jul 26, 2016

Verizon, with a market cap of about $228 billion, has the means to purchase Yahoo’s Web assets and a logical blueprint for folding them into its fledgling digital media business, which includes AOL properties it acquired last year

Social Media Day 2016 explores social media's impact on global communication

By Abhinn Shreshtha | Jun 30, 2016

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Yahoo extends deadline as suitors line up

By exchange4media News Service | Apr 13, 2016

With the deadline for submitting bids having been extended by another week, to April 18, 2016, analysts are expecting more big names to consider making a move for Yahoo’s assets. The Wall Street Journal reports that as many as 40 suitors are expected to take part in the bidding

After complaints against JWT’s Gustavo Martinez, now WPP staffers call for the resignation of Mauricio Sabogal, CEO, Kinetic Worldwide

By exchange4media News Service | Mar 14, 2016

According to latest reports, a handful of people who claim to be WPP staffers are calling for the resignation of Mauricio Sabogal, CEO of out-of-home media agency giant Kinetic Worldwide, in response to a blog post he wrote that they claim contains "offensive and discriminatory treatment and views of Americans," according to an email they sent to WPP CEO Martin Sorrell

Kinetic Worldwide launches social media analytics tool for OOH campaigns

By exchange4media News Service | Feb 27, 2016

The Social Amplification Score (SAS) is powered by FUEL Intelligence, an analytics specialist and is claimed to be the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an OOH media spend.

Ello takes on Facebook with cheeky ads...on Facebook

By Abhinn Shreshtha | Jul 07, 2015

The social networking newbie is taking on the alpha male of the pack by buying ad space on Facebook and using it to poke fun at the platform and its highly targeted approach

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