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Verizon to buy Yahoo for $4.8 billion

By exchange4media News Service | Jul 26, 2016

Verizon, with a market cap of about $228 billion, has the means to purchase Yahoo’s Web assets and a logical blueprint for folding them into its fledgling digital media business, which includes AOL properties it acquired last year

Social Media Day 2016 explores social media's impact on global communication

By Abhinn Shreshtha | Jun 30, 2016

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Yahoo extends deadline as suitors line up

By exchange4media News Service | Apr 13, 2016

With the deadline for submitting bids having been extended by another week, to April 18, 2016, analysts are expecting more big names to consider making a move for Yahoo’s assets. The Wall Street Journal reports that as many as 40 suitors are expected to take part in the bidding

After complaints against JWT’s Gustavo Martinez, now WPP staffers call for the resignation of Mauricio Sabogal, CEO, Kinetic Worldwide

By exchange4media News Service | Mar 14, 2016

According to latest reports, a handful of people who claim to be WPP staffers are calling for the resignation of Mauricio Sabogal, CEO of out-of-home media agency giant Kinetic Worldwide, in response to a blog post he wrote that they claim contains "offensive and discriminatory treatment and views of Americans," according to an email they sent to WPP CEO Martin Sorrell

Kinetic Worldwide launches social media analytics tool for OOH campaigns

By exchange4media News Service | Feb 27, 2016

The Social Amplification Score (SAS) is powered by FUEL Intelligence, an analytics specialist and is claimed to be the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an OOH media spend.

Ello takes on Facebook with cheeky ads...on Facebook

By Abhinn Shreshtha | Jul 07, 2015

The social networking newbie is taking on the alpha male of the pack by buying ad space on Facebook and using it to poke fun at the platform and its highly targeted approach

Are Twitter's dreams of independence over?

By Abhinn Shreshtha | Jun 29, 2015

Twitter, which saw CEO Dick Costolo resign last month is still to appoint a long-term CEO. With rumors of companies interested in snapping up the microblogging network doing the rounds even before Costolo's surprising decision, Twitter needs to step up its efforts to find a solution

India-Pakistan World Cup match receives over 1 million tweets

By exchange4media News Service | Feb 17, 2015

#INDvsPAK received 675K tweets while #PAKvsIND received 347k tweets. Nike India promoted #BleedBlue received 53k tweets. Pakistani captain Misbah-Ul-Haq was the most discussed player

Tumblr, Instagram, Pinterest overtake Facebook’s growth numbers

By Ankur Singh | Dec 05, 2014

Research shows Instagram, LinkedIn, Twitter, YouTube and even Google+ grew faster than Facebook in the last six months

Seven viral marketing lessons from the ALS Ice Bucket Challenge

By exchange4media News Service | Sep 10, 2014

The seemingly irreverent and popular activity can teach marketers how to use influencers, exploit multiple platforms to engage audiences and yet keep things simple

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