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When BARC had a tussle with broadcasters even earlier...

By exchange4media News Service | May 20, 2017

With English news channels and BARC India taking pot shots at each other we take a look at earlier instances when the broadcasting industry wasn’t happy with the measurement agency

13% rise in advertisers on rural-focused channels: Partho Dasgupta, BARC India

By Madhuwanti Saha | May 15, 2017

Partho Dasgupta, CEO, BARC India, on two years of BARC data rollout, observing rural viewership and the aftermath of universe expansion, among other matters

I am pro-military, pro-India, not right-wing; proud to have Rajeev Chandrasekhar as one of my largest investors: Arnab Goswami

By Suman K Jha | Mar 28, 2017

In a freewheeling interview with BW Businessworld’s Suman K Jha, Arnab Goswami rubbishes the charge that he’s pro-Modi, citing stories like ‘Lalitgate’. He says some channels are begging distributors to stop Republic telecast for a month

Will Arnab Goswami's Republic cash in on the growth in the English News Genre?

By Priyanka Mehra & Madhuwanti Saha | Mar 23, 2017

Industry insiders indicate that Republic has already received its license and is expected to launch in the next few weeks

BARC India updates TV Universe; total TV viewership jumps up by 18%

By exchange4media News Service | Mar 03, 2017

With the new Universe Estimate (UE), Week 8 has seen a significant increase of 18 per cent in Total TV viewership in the country. Total TV impressions have grown from 22.7 billion in week 7 to 26.7 billion impressions in week 8

Not Just Sensex, Mukesh Ambani's #100MillionOnJio Rocks Twitter, TV

By Priyanka Mehra | Feb 23, 2017

A defining speech of RIL Chairman Mukesh Ambani on Tuesday afternoon on Jio didn't just fire up the bell-weather stock to a nine-year high on Wednesday, but Twitter and TV as well

Carried yesterday Pitch Madison Media Advertising Report predicts Indian advertising industry to grow at 13.5% in 2017

By exchange4media News Service | Feb 16, 2017

The report states that in 2016, the Indian advertising industry grew by almost Rs 5500 crore, adding another 12.5% to Adex to reach Rs 49,480 crore

'Housefull 3' premiere catapults Star Gold HD's ratings 9x

By exchange4media News Service | Sep 19, 2016

Hindi Movies, Telugu, Tamil and Kannada regional genre grew by 9 per cent, 6 per cent, 14 per cent and 6 per cent respectively riding on World Television Premieres, regional news and special events

Hindi GEC genre takes 15% plunge in viewership on the day of Laxmi Pooja

By exchange4media News Service | Nov 09, 2015

Trends across last 4 years suggest that the Hindi GEC genre takes a plunge to the extent of 15% in viewership on the day of Laxmi Poojan, On the other hand, it is observed that Hindi Movies, Hindi News, Music & Kids Genres witness viewership growth on Laxmi Poojan

Factual entertainment space heats up, adex expected to rise up to Rs. 1,225 cr

By exchange4media News Service | Oct 26, 2015

The factual entertainment genre will see the arrival of three new entrants, i.e. Living Rootz, Sony BBC Earth and Insight, in India. While it accounted for Rs. 310 crore of the total adex of Rs.15,500 crore in 2014, it is expected to grow exponentially in this year. exchange4media takes a look behind the reason for the surge in new entrants and the growth prospect in this market

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