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Carried yesterday Pitch Madison Media Advertising Report predicts Indian advertising industry to grow at 13.5% in 2017

By exchange4media News Service | Feb 16, 2017

The report states that in 2016, the Indian advertising industry grew by almost Rs 5500 crore, adding another 12.5% to Adex to reach Rs 49,480 crore

'Housefull 3' premiere catapults Star Gold HD's ratings 9x

By exchange4media News Service | Sep 19, 2016

Hindi Movies, Telugu, Tamil and Kannada regional genre grew by 9 per cent, 6 per cent, 14 per cent and 6 per cent respectively riding on World Television Premieres, regional news and special events

Hindi GEC genre takes 15% plunge in viewership on the day of Laxmi Pooja

By exchange4media News Service | Nov 09, 2015

Trends across last 4 years suggest that the Hindi GEC genre takes a plunge to the extent of 15% in viewership on the day of Laxmi Poojan, On the other hand, it is observed that Hindi Movies, Hindi News, Music & Kids Genres witness viewership growth on Laxmi Poojan

Factual entertainment space heats up, adex expected to rise up to Rs. 1,225 cr

By exchange4media News Service | Oct 26, 2015

The factual entertainment genre will see the arrival of three new entrants, i.e. Living Rootz, Sony BBC Earth and Insight, in India. While it accounted for Rs. 310 crore of the total adex of Rs.15,500 crore in 2014, it is expected to grow exponentially in this year. exchange4media takes a look behind the reason for the surge in new entrants and the growth prospect in this market

S-Group Insights: DTH players opt for TV over print with 33% drop in print ad volumes

By exchange4media News Service | Sep 15, 2015

Around 52% of the TV ad volume is contributed by the top 3 players - Dish TV, Tata Sky and Videocon D2H

Will Essel Group's entry into infotainment genre pay off?

By exchange4media News Service | Sep 07, 2015

With the launch of Living Foodz and 3 other channels in the offing, Essel Group is looking to tap into the infotainment space which is currently small in India, but is expected to have a revenue share of more than 7% in the coming year

TV ad market expands 21% in H1, Pitch Madison revises 2015 growth forecast upwards of 14%

By exchange4media News Service | Sep 02, 2015

The upward revision is because of a steep increase in spends on TV during January-June 2015 by 20.6%. This growth rate is likely to extend to the second half of the year too. Such a high growth rate is unprecedented and has not been achieved in the last 5 years

Standalone regional channels face heat from national networks’ acquire-expand strategy

By Collin Furtado | Jun 15, 2015

With the rise of national TV networks’ domination in regional markets, standalone TV channels are under pressure to survive and thrive. But there are factors that work in favour of the smaller channels too…

Total loss for Hindi GECs remains at 15% compared to pre-IPL week 14

By Priyanka Mehra | May 25, 2015

Total TV viewership saw a minor drop of 02%, according to TAM data

Small and medium news channels form All India News Broadcasters Association

By exchange4media News Service | May 12, 2015

Christened All India News Broadcasters Association, this group comprising heads / owners of small and medium news channels. TV100’s SK Gupta named Chairman