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BARC reports 17% increase in unique viewers for Week 36 over last year

By exchange4media News Service | Sep 19, 2017

BARC India saw a spike in viewership both in unique viewers and average time spent over the course of one year for Week 36 (September 2–8, 2017)

When BARC had a tussle with broadcasters even earlier...

By exchange4media News Service | May 20, 2017

With English news channels and BARC India taking pot shots at each other we take a look at earlier instances when the broadcasting industry wasn’t happy with the measurement agency

13% rise in advertisers on rural-focused channels: Partho Dasgupta, BARC India

By Madhuwanti Saha | May 15, 2017

Partho Dasgupta, CEO, BARC India, on two years of BARC data rollout, observing rural viewership and the aftermath of universe expansion, among other matters

I am pro-military, pro-India, not right-wing; proud to have Rajeev Chandrasekhar as one of my largest investors: Arnab Goswami

By Suman K Jha | Mar 28, 2017

In a freewheeling interview with BW Businessworld’s Suman K Jha, Arnab Goswami rubbishes the charge that he’s pro-Modi, citing stories like ‘Lalitgate’. He says some channels are begging distributors to stop Republic telecast for a month

Will Arnab Goswami's Republic cash in on the growth in the English News Genre?

By Priyanka Mehra & Madhuwanti Saha | Mar 23, 2017

Industry insiders indicate that Republic has already received its license and is expected to launch in the next few weeks

BARC India updates TV Universe; total TV viewership jumps up by 18%

By exchange4media News Service | Mar 03, 2017

With the new Universe Estimate (UE), Week 8 has seen a significant increase of 18 per cent in Total TV viewership in the country. Total TV impressions have grown from 22.7 billion in week 7 to 26.7 billion impressions in week 8

Not Just Sensex, Mukesh Ambani's #100MillionOnJio Rocks Twitter, TV

By Priyanka Mehra | Feb 23, 2017

A defining speech of RIL Chairman Mukesh Ambani on Tuesday afternoon on Jio didn't just fire up the bell-weather stock to a nine-year high on Wednesday, but Twitter and TV as well

Carried yesterday Pitch Madison Media Advertising Report predicts Indian advertising industry to grow at 13.5% in 2017

By exchange4media News Service | Feb 16, 2017

The report states that in 2016, the Indian advertising industry grew by almost Rs 5500 crore, adding another 12.5% to Adex to reach Rs 49,480 crore

'Housefull 3' premiere catapults Star Gold HD's ratings 9x

By exchange4media News Service | Sep 19, 2016

Hindi Movies, Telugu, Tamil and Kannada regional genre grew by 9 per cent, 6 per cent, 14 per cent and 6 per cent respectively riding on World Television Premieres, regional news and special events

Hindi GEC genre takes 15% plunge in viewership on the day of Laxmi Pooja

By exchange4media News Service | Nov 09, 2015

Trends across last 4 years suggest that the Hindi GEC genre takes a plunge to the extent of 15% in viewership on the day of Laxmi Poojan, On the other hand, it is observed that Hindi Movies, Hindi News, Music & Kids Genres witness viewership growth on Laxmi Poojan

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