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Famous Innovations wins mandate for Titan’s new ethnic wear brand, Taneira

By exchange4media News Service | Mar 01, 2017

The brand creation mandate includes naming, brand identity, design, complete brand strategy, and communication

Flashed Yesterday: Madison wins media mandate for Titan

By Priyanka Mehra | Feb 03, 2017

The mandate includes print, television and radio spends on the account are estimated to be around Rs 200 crore as per industry estimates

With Maruti, ITC, Titan and TGBL’s media pitches, Rs 1300 crore of ad monies up for grabs

By Priyanka Mehra | Jan 30, 2017

The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.

Titan initiates Media review

By Priyanka Mehra | Nov 15, 2016

Maxus from the GroupM umbrella is the current media agency on the account

IoT can be a game changer: IDMA jury

By exchange4media News Service | Jun 14, 2016

As the date for IDMA 2016 inches closer, we spoke with some jury members to get their thoughts on the radical new concept of connected devices, or, as it is known as, the Internet of Things (IoT)

Maxus appoints Suraj Nambiar as GM for Maxus Digital (South)

By exchange4media News Service | Feb 09, 2016

Nambiar will play a dual role of leading the digital business for South and improving the product for all the non-paid digital media services.

Maxus named Best Digital and Social Media Agency of the Year at exchange4media’s IDMA 2015

By exchange4media News Service | Jun 08, 2015

2015 edition of Indian Digital Media Awards saw Neo Ogilvy India win Best Mobile Media Agency of the year. Deepinder Goyal, Founder and CEO of Zomato, named IDMA Person of The Year

IMA 2014: Dabur, BJP, Infosys, HUL, Satyamev Jayate lead in first round

By Ankur Singh | Nov 24, 2014

exchange4media has announced the entry shortlist for the Indian Marketing Awards 2014 presented by Hindustan Times & powered by Colors. The awards, to be held on December 12, will recognize the fact that marketing is critical for organic growth of a business

National & local brands employ innovative marketing strategies down south this Diwali

By Deepa Balasubramanian | Oct 27, 2014

From upping ad spends to creating customer-centric Diwali offerings, brands in South go all out this festive season to enhance sales

Maxus strengthens regional leadership teams in West and South

By exchange4media News Service | Sep 03, 2014

In the southern region, Maxus has elevated Kishankumar Shyamalan to General Manager. Monaz Todywalla joins as General Manager, Maxus Mumbai, where she will be leading client teams for Vodafone, L'Oreal, HDFC Life and Kotak

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