With Maruti, ITC, Titan and TGBL’s media pitches, Rs 1300 crore of ad monies up for grabs

The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.

Network18 announces the launch of Amplify18

Gears up to drill deeper into entertainment, lifestyle and brands

Publicis Media India strengthens Content Practice; appoints Urvashi Khanna

Urvashi Khanna has joined as Associate Director, Content & Brand Solutions

GST impact: Media businesses in training mode as D-Day arrives

Nearly Rs 20,000 crore adex is likely to receive a massive boost under GST

Guest Column: Vivek Bhargava on his key takeaways from Cannes Lions 2017

The CEO of DAN Performance Group talks about his most memorable moments at the recently concluded Cannes Lions 2017

Marketers and advertisers welcome GST despite short-term hassles

Though GST is seen as a game changer for industries across the board, the new tax system will not immediately be a hassle free affair, say marketers a...

Honda launches campaign for CB Shine SP

The ‘Effortless Style. It’s Special!’ campaign’s central theme is how the technologically advanced CB Shine SP lets the rider effortlessly boast his p...

Personalised ad generates 3x the engagement of a non-personalised ad: Naren Nachiappan, Jivox

Naren Nachiappan, MD India of Jivox, elaborates on the Jivox model, significance of personalised ads, path-breaking trends, ad blocking and more

Pitch Top 50 Brands: Jury's decision is out

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be...

Times Music acquires rights of Kannada label Ashwini Recording Company

Established in 1985, Ashwini Recording Company is focused entirely on creating and distributing devotional songs, which will now be available on Times...

Paddy Rangappa provides insightful Sparks on marketing

Marketing veteran Paddy Rangappa’s book Spark demystifies jargon and highlights the importance of insight in marketing

Guest Column: An A-Z of best licensing practices for brand owners: Rohit Sobti, Brand Monk Licensing

Rohit Sobti, CEO & Co-Founder of Brand Monk Licensing, shares thoughts on the licensing trend in India

Guest Column: Media pitch management a corporate Swayamvara: Prabhakar Tiwari, The MargDarshak

The Founder and CEO of The MargDarshak delves into the pitch management process and likens it to a Swayamvara for selecting the best suitor with absol...

Thrive Global launches first international partnership in India with Times Bridge

Thrive Global to partner with Indian companies, public figures and consumers to bring wellness and stress management solutions in their corporate live...

IAMAI devises four-step precautionary plan to tackle ransomware attacks

According to the association, there is a need to co-relate this as a pre-pandemic interval where the need is to develop capacity and plan response pla...

Facebook reaches 2 billion MAU milestone, "let's bring the world closer together," says Mark Zuckerberg

Facebook leads the number of logged in users compared to YouTube’s 1.5 billion and Twitter’s 328 million as it crosses the billion monthly active user...

SocioSquares wins digital mandate of Edelweiss Group

The mandate will include social media strategy, content marketing and creative strategy across digital platforms