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Chinese smartphone makers grow strong despite Indian govt. sending them notices over data theft concerns

By Ronald Menezes | Aug 21, 2017

According to the latest IDC report Xiaomi and Vivo have shown growth even after the application of GST. 28 million smartphones were shipped to India in Q2 2017 thus recording a decent 3.7 percent Quarter-on-Quarter

Denver ropes in Shah Rukh Khan as its brand ambassador

By exchange4media News Service | Aug 21, 2017

The actor will be seen endorsing Denver Deodorant in various marketing and promotional campaigns conceptualized by the Shop Advertising

Magazine journalism in India is most difficult to practise: Arun Jaitley

By Ruhail Amin | Aug 21, 2017

Print journalism, both in terms of technology and timing, faces a radical challenge and the need for this medium is to search for a new identity, says Union Minister for Finance, Defence Corporate Affairs, Arun Jaitley

Mobile publishers need to show unique value to advertisers: Morden Chen, Cheetah Mobile

By Abhinn Shreshtha | Aug 21, 2017

We spoke to Morden Chen, GM (APAC Ad Sales) at Cheetah Mobile to understand more about the potential of the mobile platform for brand building

Our ads shall be youthful, light-veined and cheeky, unlike conventional bank ads: Federal Bank Deputy VP (Marketing & Investor Relations)

By Akshata R Murthy | Aug 21, 2017

As Federal Bank lays out a 360-degree communication campaign to promote its flagship products, Rajanarayanan N tells us more about it

Chillout: It's badminton, music and Thai food for Neeraj Vyas

By Madhuwanti Saha | Aug 19, 2017

Neeraj Vyas, Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix makes the most of his weekends by indulging in food, movies, music and precious moments spent with family

Impact PR appoints Prabhat Bhattacharya as COO

By exchange4media News Service | Aug 19, 2017

The role of the Chief Operating Officer has been created with the aim to link the corporate reputation chain

Media Mantra celebrates five years with brand new logo and tagline

By exchange4media News Service | Aug 19, 2017

The rebranding marks new thinking, devising new ways of building brands and conceptualizing ways to counter new challenges

Vizeum wins media mandate for Bauli India

By exchange4media News Service | Aug 19, 2017

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets following a multi-agency pitch

Indigo 91.9 pays tribute to the National Anthem with exclusive A Capella rendition

By exchange4media News Service | Aug 18, 2017

An exclusive series honouring the finest brands and the people behind them was also showcased

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