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e4mChillout: Table Tennis is akin to meditation for Vivek Bhargava!

By Venkata Susmita Biswas | Jul 22, 2017

Vivek Bhargava, CEO, DAN Performance Group, is a national-level Table Tennis champion, has won a game of chess against Viswanathan Anand, and is learning stand-up comedy!

Tanishq's latest ad film celebrates the essence of Teej

By exchange4media News Service | Jul 22, 2017

Tanishq released the TVC for its festive jewellery, Shringar, portraying Teej for what it really is-a festival of love

UC News appoints Cheil India as Integrated Communication Agency on Record

By exchange4media News Service | Jul 22, 2017

The account was awarded to Cheil after a multi-agency pitch

LinkedIn plans on launching native B2B videos

By Akshata R Murthy | Jul 20, 2017

Virginia Sharma, Director Marketing Solutions at LinkedIn India spoke to e4m about leveraging their partnership with Microsoft, launch of the B2B content specific video platform and the focus on LinkedIn Lite on 2G internet for grey skilled workers.

Madison Media appoints Saurabh Tyagi as GM to head Titan Media AOR

By exchange4media News Service | Jul 20, 2017

He joins the agency from Times Network where he was the Head of Revenue Strategy and Planning

Movies Now 2 gets its own identity in MNX

By exchange4media News Service | Jul 20, 2017

After a year of successful run in the English movies category, Times Network has rebranded its latest channel Movies Now 2 to MNX with new festivals and a distinct library

When everybody in the industry was de-growing during demonetisation, we were growing: Neelima Burra, CMO, Cargill Foods India

By Ronald Menezes | Jul 20, 2017

After a stagnant growth over the last few years, Cargill Foods India has taken a leap of faith by bringing about various changes within the organisation and also to the brands that the banner holds. We had a conversation with Neelima Burra, CMO, Cargill Foods India...

Balki and I haven't yet even spoken about this venture: Joseph George

By Priyanka Mehra | Jul 19, 2017

George on industry speculations on his future partnership with Balki, why no sane person should doubt the future of a 70-year-old institution in its prime form on the back of two resignations and more

Being legacy free is very liberating: Ritu Kapur, The Quint

By Ruhail Amin | Jul 18, 2017

Ritu Kapur, Founder & CEO The Quint, speaks about the shift from pure-play broadcast to digital publishing

Macroman Ranbir Kapoor rallies youth to 'live open'

By exchange4media News Service | Jul 18, 2017

Rupa & Co launches two new TVCs for premium innerwear brands, Macroman and Macrowoman

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