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Cannes Lions 2017: Facebook's Sheryl Sandberg & Airbnb's Jonathan Mildenhall reveal how they push creativity on mobile

By Srabana Lahiri (with inputs from Allan DSouza) | Jun 22, 2017

In conversation with Colleen DeCourcy, Global Chief Creative Officer of Wieden & Kennedy, Sandberg and Mildenhall share how the shift to mobile has changed the services their brands provide

comScore reports key online activity in News Information category in India for Apr 17

By exchange4media News Service | Jun 22, 2017

In April 2017, 92% of the 25–34 age group consumed news/information digital content

Guest Column: Diary of a CCC (Complete Companion @Cannes)

By Ashwini Deshpande | Jun 22, 2017

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

Roda Mehta to be conferred AAAI Lifetime Achievement Award 2017

By exchange4media News Service | Jun 22, 2017

The Award will be presented to Mehta on July 14, in Mumbai

Sanjay Nanavare joins Khushi Advertising as DGM Business Development

By exchange4media News Service | Jun 22, 2017

Sanjay Nanavare has been hired to pace up growth of the agency’s branding and activation verticals

Guest Column: Have you Google-searched your soul lately, asks Meera Sharath Chandra@Cannes Lions 2017

By exchange4media News Service | Jun 21, 2017

Technology, content and communication no longer want to be disruptors; they want to become active reasons to bond

Guest Column: Say Hi to Hybrid!! Hero of Clouds: Rama Krishna, Bodhtree

By Rama Krishna | Jun 21, 2017

Survey reports suggest that 10% of enterprises with over 1000 employees are projecting a spend of $10 million or more on cloud computing apps and platforms throughout this year, says MD of Bodhtree

&TV's magnum opus Paramavatar Shri Krishna premieres today

By exchange4media News Service | Jun 19, 2017

With lavish sets, intricate costumes and jewellery and advanced specials effects, the show promises to be a visual delight

Delete marketing and insert storytelling, advises Donna Moritz at Tech Manch 2017

By Shraddha Shirodkar | Jun 19, 2017

The social media strategist and visual marketing specialist spoke about how visual storytelling can engage customers meaningfully and eventually, build trust

Show some love offline, urges Vodafone's #LookUp campaign on Father's Day

By exchange4media News Service | Jun 19, 2017

Based on the success of their social experiment #LookUp during Valentine’s Day, Vodafone India releases a similar digital campaign to celebrate Father’s Day

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