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Maxus wins Social Media agency of the year at Big Bang Awards 2016

By exchange4media News Service | Sep 26, 2016

Tata Sky was named Client of the year for its innovative 13 episodes TVC campaign called Daily Dillagi

Dentsu One rolls out new campaign for Honda 2Wheelers India

By exchange4media News Service | Sep 24, 2016

Celebrating this milestone, Honda 2Wheelers India has released its latest 360 degree marketing campaign where its brand ambassador and Bollywood actor Akshay Kumar highlights the importance of balance – not only in life but also on the roads

ZEE TV's 'Ek Tha Raja Ek Thi Rani' wins accolades at 'Dainik Bhaskar INK Awards 2016'

By exchange4media News Service | Sep 22, 2016

The innovation for which the show got awarded was the front page ad of Hindustan Times that was an exact recreation of the actual newspaper that had appeared on 27th July 1942, replete with the original masthead

BC Web Wise appoints Jaydeep Savant to lead Data Analytics

By exchange4media News Service | Sep 20, 2016

Savant will lead Digital Analytics and oversee expansion of the agency’s service portfolio to support key technology trends

'Housefull 3' premiere catapults Star Gold HD's ratings 9x

By exchange4media News Service | Sep 19, 2016

Hindi Movies, Telugu, Tamil and Kannada regional genre grew by 9 per cent, 6 per cent, 14 per cent and 6 per cent respectively riding on World Television Premieres, regional news and special events

E-retailers rejoice as govt gives nod to GST council formation

By Abhinn Shreshtha | Sep 19, 2016

With the President giving his assent to the GST bill last week, the government yesterday also gave its nod for the formation of the GST council, which will decide the tax rate, exemptions, etc.

Vivel's #AbSamjhautaNahin campaign urges women to question stereotypes

By exchange4media News Service | Sep 17, 2016

The new campaign conceptualised by Blush inspires women to voice their opinion and believe in themselves.

Facebook, Twitter join Google-led alliance to combat fake news and hoaxes

By exchange4media News Service | Sep 16, 2016

The social media giants have become the latest members of First Draft Coalition, an organization that boasts members like YouTube, The New York Times, The Washington Post, BuzzFeed News, CNN, etc

ISA elects Sunil Kataria as Chairman

By exchange4media News Service | Sep 16, 2016

The Executive Council and members of the ISA thanked the outgoing Chairman Saugata Gupta for his substantial contribution to ISA. Saugata on his part re-assured ISA Marico’s continuous support and participation

M. K Razdan to step down as PTI Editor-in-Chief

By exchange4media News Service | Sep 16, 2016

M.K. Razdan, who joined the PTI in 1965 has been its Editor-in-Chief for over two decades is all set to retire on September 30, 2016

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