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Guest Column: Interactive marketing can be up to 12 times more productive than direct marketing: Ambika Sharma, Pulp Strategy

By Ambika Sharma | May 23, 2017

Ambika Sharma, Founder and MD, Pulp Strategy, gives the low-down on the most sought after strategy

Reseting the world for women: Industry veterans on importance of women in professional services

By exchange4media News Service | May 23, 2017

Industry veterans discuss what it takes for women to be successful in today's world, which has traditionally been biased towards men

Subscription and advertising might be the answer to OTT's monetisation problem

By exchange4media News Service | May 23, 2017

Digital experts touched upon the rationale of a consumer, monetisation models, correct formats, price points and piracy in their discussion related to monetisation in OTT at the recently concluded OTTv Summit

Swiggy eats its way to success; records highest ever business during IPL 2017 Final

By Venkata Susmita Biswas | May 23, 2017

Swiggy saw 23% increase in new user orders on the back of IPL alone

With 200 editions in the pipeline, Lokmat to take ‘hyper local’ to another level: Karan Darda

By Naziya Alvi Rahman | May 23, 2017

Organisation to take its hyper local editions tally to 257 from 57 in the next three years. It aims to have a local edition for every 27,900 gram panchayats in Maharashtra, one reporter and a distributor for every 5,000 people

Guest Column: Native advertising can increase brand lift by as much as 82%: Nikita Veerabhadraiah

By Nikita Veerabhadraiah | May 22, 2017

Nikita Veerabhadraiah, Senior Associate, Marketing and Communication, GreedyGame, talks about how switching to native ads can help retain loyal customers

Makers can leverage AI and Advanced Analytics in the OTT and monetization ecosystem: Dr Arif Ansari, Intuition Intelligence

By Anurag Singh | May 22, 2017

Adaptive AI uses tools such as the Relevance Engine and Viral Prediction Engine to get content based placement of ads right on the money, said Dr Ansari, CEO and Founder, Intuition Intelligence

Channels take BARC battle public

By exchange4media News Service | May 20, 2017

Aggrieved English news broadcasters run announcements on their respective channels informing viewers of their decision to pull out of BARC

When BARC had a tussle with broadcasters even earlier...

By exchange4media News Service | May 20, 2017

With English news channels and BARC India taking pot shots at each other we take a look at earlier instances when the broadcasting industry wasn’t happy with the measurement agency

2013 redux: When channels pulled out of TAM

By exchange4media News Service | May 19, 2017

In the 2013 standoff between broadcasters and TAM, advertisers steadfastly stood behind the TV audience measurement agency

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