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Fever FM consolidates leadership in metros, hikes ad rates by 20%

By exchange4media News Service | Apr 28, 2017

Ad rate hike is in step with the growth in listenership and in line with the network’s endeavor to keep advertising inventory under control, says Harshad Jain, CEO – Radio and Entertainment, HT Media

What is eating Facebook Instant Articles?

By Abhinn Shreshtha | Apr 28, 2017

Even as global publishers pull out of Instant Articles, we take a look at the reasons behind this and the scenario in India

Renuka Ramnath elected Chairperson of Tata Communications Board

By exchange4media News Service | Apr 27, 2017

An Independent Director of the Board since December 2014, Ramnath is a doyen of corporate finance and a private equity veteran with an unparalleled track record

Traffic on our website up 64% on the back of IPL: Rajat Mehta, Yes Bank

By Venkata Susmita Biswas | Apr 27, 2017

All about how Yes Bank leverages IPL to gain consumer mindshare

D&AD Awards: 177 Pencils awarded on Day 1 of Results

By exchange4media News Service | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

Premieres of blockbuster Tamil films significantly spiked Tamil GECs ratings: BARC

By exchange4media News Service | Apr 26, 2017

On the eve of the Tamil New Year, premieres of blockbuster films considerably boosted viewership of Tamil GECs. Malayalam channel Asianet witnessed a similar trend with the premiere of Malayalam movies

Radio Mirchi cuts ad volumes by 30%, increases ad rates by 20%

By Abhinn Shreshtha | Apr 26, 2017

Radio Mirchi will be reducing advertising on its channels to 12-14 minutes per hour this year with each ad break lasting 2.5-3 minutes

VOOT partners with Google to launch Video-On-Demand Progressive Web App

By exchange4media News Service | Apr 26, 2017

This upgrade will allow for a high-quality user experience

Arnab Goswami says, 'The Nation Still Wants to Know'- this time outside ToI office in Hyderabad

By Priyanka Mehra | Apr 25, 2017

Not one to cower down, Goswami puts up a poster in what industry insiders feel is the start of a full-blown, bold OOH campaign of Republic TV

RED FM Bangalore re-launches with a new line-up of RJs and shows

By exchange4media News Service | Apr 25, 2017

Revamp bid to offer a sharper product, says Nisha Narayan, COO, RED FM

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