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Amar Ujala launches 'SELECT' for young readers on the go

By exchange4media News Service | Jan 24, 2017

'SELECT' will be available in non-metro markets like Lucknow, Kanpur, Agra, Allahabad, Varanasi, Bareilly and Gorakhpur.

In our 4th year, we are behaving exactly like a precocious 4-year-old does – challenging ourselves more: Jyoti Bansal, PHD India

By Priyanka Mehra | Jan 24, 2017

While the agency in India accelerated its momentum, moving from a RECMA qualitative score of 3 in Oct 2015 to 6 in March 2016 to 9 in June 2016

News broadcasters pin hopes on elections, budget & IPL to boost ad revenues

By Priyanka Mehra & Ruhail Amin | Jan 24, 2017

Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.

Prime Time Awards: 2017 is going to be the biggest year ever for media measurement in the country: C V L Srinivas

By Madhuwanti Saha | Jan 23, 2017

At the third edition of the exchange4media Prime Time Awards, C V L Srinivas, CEO of GroupM, South Asia, forecasted trends of 2017 and the opportunities it holds for the industry

Global advertising spend for mobile video seen at 28% CAGR over five years: Warc Toolkit 2017

By exchange4media News Service | Jan 19, 2017

Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service

HT Media consolidates its brands with Dentsu Impact

By exchange4media News Service | Jan 19, 2017

With this move, Dentsu Impact becomes the prime strategic and communication partner for HT Media handling communication for all brands from the group, barring its radio brands Fever FM & Nasha FM, which are handled by Ogilvy & Mather

Shantanu Gangane quits Times Group

By exchange4media News Service | Jan 19, 2017

He was Marketing Head of Times Now, ET Now and Zoom

As Adblock hits ad sales revenue, Indian news websites grapple with tech glitches

By Venkata Susmita Biswas | Jan 18, 2017

Aggressive Adblock Plus software updates that beat the latest adblock-block seem to be keeping Indian news websites on their toes

IBM to partner Godrej Interio’s digital transformation

By exchange4media News Service | Jan 18, 2017

The leading furniture maker will leverage IBM’s design thinking and commerce solutions to deliver personalized,seamless omni-channel brand experience

India's digitization offers new opportunities for Indian marketers: Warc report

By exchange4media News Service | Jan 18, 2017

Warc, the global marketing intelligence service, has released its Asian Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the 2016 Warc Prize for Asian Strategy

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