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'Rajnikanth' packs a silver punch for Muthoot Fincorp

By exchange4media News Service | Aug 24, 2016

Muthoot Fincorp sold 165 kilogram of silver on the back of its association with Tamil blockbuster Kabali featuring superstar Rajinikanth

Muthoot Pappachan Group appoints Mindshare Chennai as its media AoR; ac size Rs 10 cr

By Judy Franko | Jan 25, 2010

The Rs 20,000-crore Muthoot Pappachan Group has appointed Mindshare, Chennai as its media AOR following a multi agency pitch, which saw the participation two more agencies besides Mindshare. Contract Chennai handles the creative duties of the Group. The account size is pegged at Rs 10 crore.