Cannes Lions 2017: Still a long way to go in Digital; time to reflect Mobile, Creative Data no-show

India has not won a metal in the Mobile, Digital Craft, Creative Data categories since 2014

GST impact: Media businesses in training mode as D-Day arrives

Nearly Rs 20,000 crore adex is likely to receive a massive boost under GST

Star Sports launches ‘See Champions, Be Champions’ campaign for UTT League

The Ultimate Table Tennis League will run its inaugural season from July 13–30

BMW India appoints Lodestar UM as its media agency on record

The mandate will include media investment and strategic planning in print, television, online, out of home (OOH) and radio

Guest Column: Brands must create active users united by shared ideas, interests and experiences: Sabia Gulati

The Head of Sales and Marketing, Merlin Entertainments India, says that the traditional four P’s of marketing are the same but their implementation ha...

Creativeland Asia restructures as a group; brings in Rana Barua as CEO

Rana to drive business for the Group across its verticals of Creativeland advertising, Baaash Digital, Creativeland Pictures and Creativeland Hospitai...

A good customer experience turns a casual customer into a loyal one: Anand Narang, Bata India

Narang, VP, Marketing at Bata India on how the footwear brand became a household name across India and its new campaign

IMS Internet Media Services to acquire majority stake in Httpool

Subject to regulatory approval, the deal will create one of the largest digital marketing and ad sales companies in the industry

Republic TV launches with vertical videos, VR and personalisation

The digital space also announced its collaboration with up to 15 language partners through regional news agencies and other digital community partners...

Idea Shop's Vishal Mull announces digital venture 'FabForm'

FabForm will bring comic and quirky content on-the-go to the country's internet generation

Guest Column: 'Generation Swipe' and the future of online media: Parul Sharma

It would be foolhardy for traditional media to ignore the meteoric rise of the digital space and the rate of news consumption by the young, says Parul...

I&B Ministry trying to involve PIB in the auditing of print circulation figures: Sources

The Registrar of Newspapers for India (RNI) and Audit Bureau of Circulations (ABC) are presently tasked with the auditing work pertaining to newspaper...

Sony Pal rules Hindi GEC @BARC Week 24

According to BARC data, in Week 24 (June 10–16), Sony Pal displaced Star Plus to lead Hindi GEC collectively. Meanwhile, Sony SAB’s rebranded look hel...

11 BBC First shows to air on Zee Café

16 more shows will be played out in October and November as part of Zee Café’s ongoing association with BBC Worldwide

Talk show "No.1 Yaari with Rana Daggubati" launched in collaboration with GroupM and Mindshare

Talk show "No.1 Yaari with Rana Daggubati" launched in collaboration with GroupM and Mindshare

Star Plus dominates Hindi GEC @BARC Week 25

According to BARC data, Star Plus and Zee Anmol dethroned Sony Pal to lead Hindi GEC collectively and in rural market, respectively, in Week 25

TaraHD's Hindi GEC content scores high with Malay audience

Bollywood and Indian shows have a high affinity with the communities in Malaysia, according to Dr. N C Rajamani, Senior VP, Content Management Group,...