Search Result : Television News
 

India's digitization offers new opportunities for Indian marketers: Warc report

By exchange4media News Service | Jan 18, 2017

Warc, the global marketing intelligence service, has released its Asian Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the 2016 Warc Prize for Asian Strategy

PWL viewership soars amidst other sporting leagues

By exchange4media News Service | Jan 18, 2017

PWL witnessed a viewership of 5.41 crore in its opening week as compared to 3.1 crore in the last season.

Guest Column: Creative & digital media buying: The new power couple - Rohan Mehta, Social Kinnect

By Rohan Mehta | Jan 17, 2017

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

Sony PIX to air sci-fi thriller The 5th Wave tomorrow

By exchange4media News Service | Jan 17, 2017

The movie did business worth USD 10 million worldwide

Time spent in Social and Messaging apps in 2016 grew by an astounding 394% over 2015: Yahoo's Flurry Analytics mobile report

By exchange4media News Service | Jan 17, 2017

In previous years, all app categories grew in tandem, however, the story is different now with session and time-spent growth in some app categories occurring at the expense of others

Allowing private FM stations to air news might have security implications: Prasar Bharati Chief

By exchange4media News Service | Jan 16, 2017

While private television channels have been allowed to telecast news and current affairs programmes, A Surya Prakash feels that radio is a different ball game altogether

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

TV ad share of consumer durables sector drops by 83% post demonetisation

By exchange4media News Service | Jan 16, 2017

Consumer durables sector has registered a massive dip in television advertising share during the period November 9 to December 25

Guest Column: 2016 was a critical year for the OTT industry: Archana Anand, Z5 Business

By Archana Anand | Jan 14, 2017

With a huge young demographic driving this trend of online consumption via smartphones and affordable mobile data, and a strongly evolving digital payments ecosystem, the OTT space in India is one the world will be watching very closely in 2017 says Archana Anand

Hon'ble Supreme Court declines 'prior restraint' on media content

By exchange4media News Service | Jan 14, 2017

Following a PIL, the Bench led by Chief Justice of India JS Khehar stated that pre-broadcast or pre-publication censorship is not the business of the court

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