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Former Times OOH President Arghya Chakraborty joins Star TV

By exchange4media News Service | Sep 18, 2017

He is expected to take over responsibilities as Sales Head of the entertainment division at Star TV

#DoorsOfIndia campaign by Tata Steel could open doors to conversation and engagement

By exchange4media News Service | Aug 19, 2017

The new #DoorsOfIndia campaign for the brand Pravesh by Tata Steel showcases an amalgamation of content, influencers and storytelling

Flashed Yesterday: Tata Group is the new Mumbai Marathon Sponsor

By exchange4media News Service | Aug 02, 2017

The Mumbai Marathon was sponsored by Standard Chartered for 14 years, from 2004 to 2017.

Tata Steel and JSW group win bids for two football teams in upcoming Indian Super League

By exchange4media News Service | Jun 13, 2017

Jharkhand and Bengaluru will be added to the eight existing city teams that will play for an extended ISL this year

J Walter Thompson South Asia appoints Raji Ramaswamy as CEO of Contract Advertising

By exchange4media News Service | May 13, 2017

She replaces Rana Barua as he moves out due to personal reasons

Hungama Digital bags mandate for Tata Steel

By exchange4media News Service | Dec 09, 2016

The agency has been selected following a multi-agency pitch to manage company’s digital channels.

Procam International buys stake in Eventjini

By exchange4media News Service | Sep 27, 2016

This partnership will enhance pre-race experience for marathoners through interactive interface and ease of registration process

Shampa Maitra appointed as Branch Head, Percept/H, Mumbai

By exchange4media News Service | Sep 07, 2016

Maitra will be responsible for spearheading the New Business Development and to create a Growth Map for the Mumbai market as also bring in best practises and raise the overall agency benchmark

Sanjay Kaul re-elected as President of Rural Marketing Association of India (RMAI)

By exchange4media News Service | May 03, 2016

Kaul, takes the mantle along with Raj Kr Jha, Consultant, Ogilvy Advertising, elected as Vice President, Dr. Anup Kalra, Executive Director, Ayurvet Ltd as Secretary and Treasurer; Himanshu Shah, Chief Mentor, SOI Live Marketing & Event as Joint Secretary

S-Group Insights: Cement category heavily reduced TV ad volumes in 2014, Paint category still growing

By exchange4media News Service | Sep 22, 2015

Building, Industrial & Land Materials/Equipment as a category has a share of 2.6 % on TV ad volume in last 5 years, out of which Paints & Cements contributes to 62% in TV & 53 % in Radio

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