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Sony ROX HD will stand its own ground and become successful: NP Singh, SPN

By exchange4media News Service | Jan 17, 2017

Sony Pictures Networks India has set its eye on achieving leadership in the Hindi music space and grabbing a large market share with the launch of it second music channel, Sony ROX HD

Guest Column: 2017 will surely see content evolution in India with social surround playing a key role: Sunil Buch, ZEEL

By Sunil Buch | Jan 02, 2017

Sunil Buch, Chief Business Officer, Zee Entertainment Enterprises Limited (ZEEL) recalls the highlights of 2016 and what to expect in 2017

Publicis Capital Delhi appoints Nitin Pradhan as Head of Creative

By exchange4media News Service | Nov 21, 2016

Pradhan has in the past worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a Director with Curious Films

Manasi Kadne joins Publicis Capital as ECD

By exchange4media News Service | Nov 11, 2016

At Publicis Capital, Kadne will lead the creative charge at the Mumbai office and the L’Oreal Garnier account, reporting to Bobby Pawar, Managing Director & Chief Creative Officer, Publicis South Asia

RBNL's BIG Ganga strengthens distribution network with Tata Sky

By exchange4media News Service | Oct 27, 2016

The regional entertainment channel now allows Tata Sky subscribers to enjoy over five hours of original programming

Regulators are not strangulators: M Venkaiah Naidu

By Saif Ahmad Khan | Oct 26, 2016

Policy makers and industry stalwarts came together to discuss the proposed regulatory framework for media and entertainment industry

How a logo change can impact a brand's identity and fortunes?

By Sarmistha Neogy | Oct 03, 2016

Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty

Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | Sep 27, 2016

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

Maxus wins Social Media agency of the year at Big Bang Awards 2016

By exchange4media News Service | Sep 26, 2016

Tata Sky was named Client of the year for its innovative 13 episodes TVC campaign called Daily Dillagi

Tata Sky earmarks Rs 40 crore for big-scale festive campaign featuring Amitabh Bachchan

By Sarmistha Neogy | Sep 26, 2016

According to reports, the estimated spends to promote the campaign conceptualised by Ogilvy & Mather is around Rs 40 crore in the next 5-6 weeks

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