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Tata Motors, Microsoft India join hands to improve connected experience for automobile users

By exchange4media News Service | Feb 17, 2017

Tata Motors aims to enhance in-car connectivity and efficiency to provide an enriched mobile experience for its consumers

Jaguar Land Rover calls for global media agency review

By exchange4media News Service | Feb 15, 2017

WPP's Mindshare has been the media agency on record for Jaguar Land Rover since 2000 when the brand was owned by Ford

India is waiting for a show like Rising Star: Raj Nayak, Colors

By exchange4media News Service | Jan 25, 2017

Colors is all set to raise the stakes with its latest new non-fiction property called ‘Rising Star’ through which it is going to revolutionise television viewing experience. It will replace Bigg Boss on February 4

Mogae Media to offer StarStar services to Google for RailWire Wi-Fi

By exchange4media News Service | Jan 25, 2017

This Google program is already live at 100 railway stations, and is expected to be rolled out to 400 more in 2017, says Sandeep Goyal, Chairman, Mogae Media

Experiential marketing plays key role in Tata Motors' Hexa launch

By Shraddha Shirodkar | Jan 19, 2017

With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA

Glen Ireland launches digital marketing agency 8020

By exchange4media News Service | Jan 11, 2017

Ireland, former CEO at Dentsu Digital and COO, DentsuWebchutney, brings more than 20 years of experience in advertising and communication to the table

Guest Column: Digital Marketing Trends to look for in 2017: Mrugesh Gaglani & Manish Porwal, Alchemist

By Mrugesh Gaglani & Manish Porwal | Jan 11, 2017

With the clutter in media and intensity of competition rising, identifying niches and catering to them with innovative solutions will become increasingly important

AR to drive more real world discovery and become the browser of the physical world

By Abhinn Shreshtha | Jan 02, 2017

Augmented reality elicited interest from brands in 2016, say agencies but the interest still tended to be more tactical than strategic

Guest column: Omni-channel CRM to drive all digital marketing: Sachin Karweer, Hinduja Global Solutions Interactive

By Sachin Karweer | Dec 28, 2016

Sachin Karweer, Business head – Hinduja Global Solutions Interactive, recaps the trends that shaped the digital industry in 2016

Tata Motors signs on Akshay Kumar as brand ambassador for its Commercial Vehicles business

By exchange4media News Service | Dec 28, 2016

The actor will enter this new role at the launch of Tata Motors’ latest offering in Commercial Vehicles, slated for January 2017

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