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Experiential marketing plays key role in Tata Motors' Hexa launch

By Shraddha Shirodkar | Jan 19, 2017

With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA

Glen Ireland launches digital marketing agency 8020

By exchange4media News Service | Jan 11, 2017

Ireland, former CEO at Dentsu Digital and COO, DentsuWebchutney, brings more than 20 years of experience in advertising and communication to the table

Guest Column: Digital Marketing Trends to look for in 2017: Mrugesh Gaglani & Manish Porwal, Alchemist

By Mrugesh Gaglani & Manish Porwal | Jan 11, 2017

With the clutter in media and intensity of competition rising, identifying niches and catering to them with innovative solutions will become increasingly important

AR to drive more real world discovery and become the browser of the physical world

By Abhinn Shreshtha | Jan 02, 2017

Augmented reality elicited interest from brands in 2016, say agencies but the interest still tended to be more tactical than strategic

Guest column: Omni-channel CRM to drive all digital marketing: Sachin Karweer, Hinduja Global Solutions Interactive

By Sachin Karweer | Dec 28, 2016

Sachin Karweer, Business head – Hinduja Global Solutions Interactive, recaps the trends that shaped the digital industry in 2016

Tata Motors signs on Akshay Kumar as brand ambassador for its Commercial Vehicles business

By exchange4media News Service | Dec 28, 2016

The actor will enter this new role at the launch of Tata Motors’ latest offering in Commercial Vehicles, slated for January 2017

Had demonetisation not happened, we would have grown triple digits: Manish Porwal, Alchemist

By Sarmistha Neogy | Dec 26, 2016

Porwal on how the year was for Alchemist, challenges faced because of demonetisation, clients acquired, leadership change and celebrity endorsers

Deepali Naair joins IIFL Wealth Management as Chief Marketing & Digital Officer

By Priyanka Mehra | Dec 13, 2016

Naair leverages more than two decades of rich experience in media and marketing

e4m Conclave 2016: It is time for an integrated approach to marketing - Experts

By exchange4media News Service | Nov 18, 2016

How does a brand get the best out of traditional media in a digital world? Is there any reason to think that traditional media is less relevant now than it was earlier? This was the topic of discussion by a panel comprising of both marketers and media planners at the 16th exchange4media Conclave held in Mumbai on November 16, 2016

Experts to debate on how to get the best of traditional media in the digital world @ e4m conclave

By exchange4media News Service | Nov 15, 2016

The 15th edition of the conclave under the umbrella theme ‘Marketing 4.0 – Building Brand Love with Emotions and Technology’ aims to get all industry stakeholders on the same platform to discuss the changing global communication industry, with speci?c focus on India

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