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Makani wins creative duties for Panasonic smartphones

By exchange4media News Service | Aug 10, 2017

This will be the ad agency’s first foray in the telecom sector and they will execute plans for Panasonic’s latest smartphones ELUGA A3 and A3 Pro

Madison OOH shines at Outdoor Advertising Awards

By exchange4media News Service | Aug 09, 2017

The awards were won across a wide range of clients like Tata Motors, Naco, Pidilite, Bluestar, Asian Paints, Snapdeal and Raymond

The Advertising Club announces nomination list for Marquees 2017

By exchange4media News Service | Aug 08, 2017

The nomination list includes thought leaders who have been category game changers and innovators

Orient Electric appoints Lodestar UM as Media AoR

By exchange4media News Service | Aug 01, 2017

The account will be handled out of Lodestar UM’s Delhi office

With 320% jump in sponsorship revenue, PKL season 5 hits a new high

By Ruhail Amin | Jul 28, 2017

PKL will now be India’s biggest sports league with geographical representation across 11 states, 12 franchises and 138 matches across 13 weeks. The investment of Rs 300 crore by Chinese handset maker VIVO is making things even better

Jury for BW APPLAUSE Awards'17 announced

By exchange4media News Service | Jul 27, 2017

exchange4media BW APPLAUSE Awards 2017 is aimed at recognising and honouring the quality work experiential agencies are producing in the space of events and experiential marketing across all 35 encompassing categories

Makani Creatives wins creative duties for EPIC channel

By exchange4media News Service | Jul 18, 2017

EPIC to include an eclectic mix of non-fiction content within its programming

Sumanto Chattopadhyay named Chairman and Chief Creative Officer of Soho Square, India

By exchange4media News Service | Jul 14, 2017

A recipient of multiple accolades, Chattopadhyay will take on the responsibility on August 1

Rahul Mathew named NCD of DDB Mudra Group, Brijesh Jacob to be the Group's Chief Creative Technologist

By exchange4media News Service | Jun 30, 2017

Both transitions are effective from July 01, 2017, and Mathew and Jacob will be closely working with Sonal Dabral, Chairman and Chief Creative Officer, until end of September 2017, after which he will pass the baton

Madison World launches experiential marketing unit, Madison Turnt

By exchange4media News Service | Jun 20, 2017

The unit focuses on Events, Activations, Exhibitions and Field Marketing

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