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e4m Conclave 2016: It is time for an integrated approach to marketing - Experts

By exchange4media News Service | Nov 18, 2016

How does a brand get the best out of traditional media in a digital world? Is there any reason to think that traditional media is less relevant now than it was earlier? This was the topic of discussion by a panel comprising of both marketers and media planners at the 16th exchange4media Conclave held in Mumbai on November 16, 2016

Experts to debate on how to get the best of traditional media in the digital world @ e4m conclave

By exchange4media News Service | Nov 15, 2016

The 15th edition of the conclave under the umbrella theme ‘Marketing 4.0 – Building Brand Love with Emotions and Technology’ aims to get all industry stakeholders on the same platform to discuss the changing global communication industry, with speci?c focus on India

Soho Square creates new TVC for Tata Tiago

By exchange4media News Service | Oct 22, 2016

This new TVC comes on the back of a mega multi-media launch by Tata Motors, barely 7 months ago, that was also engineered by Soho Square

Auto sales up by 12.3% in Q3 '17; Renault, Maruti-Suzuki remain top selling brands

By exchange4media News Service | Oct 14, 2016

Within the passenger vehicles, passenger cars, utility vehicles and vans grew by 5.11 percent, 40.24 percent and 8.12 percent respectively during April-September 2016 over the same period last year

Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

By exchange4media News Service | Sep 30, 2016

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work done in mobile marketing in the latest edition of its annual mobile awards---The Maddies

'P.O.W-Bandi Yuddh Ke' is a complicated story with a rich terrain for drama and conflict: Gaurav Banerjee, Star India

By Madhuwanti Saha | Sep 28, 2016

Gaurav Banerjee, President and Head of Content Studio, Star India, on their new show ‘P.O.W.- Bandi Yuddh Ke,’ and his take on finite show format

Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | Sep 27, 2016

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

LIQVD Asia appoints Dharmesh Shah as National Creative Director

By exchange4media News Service | Sep 13, 2016

Shah’s last stint was with FCB Ulka, where he spent close to 14 years with the agency

BC Web Wise appoints Leeladhar Laheri to lead Media Strategy

By exchange4media News Service | Sep 01, 2016

Laheri will be responsible for reinforcing BCWW’s media capabilities and driving new business through the implementation of digital analytics and programmatic strategies across its client portfolio

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