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Maxus India bags the Grand Prix at World Media Awards 2017 for its Tata Motors campaign

By exchange4media News Service | Apr 08, 2017

The campaign, ‘From Zica to Tiago’, also won the Gold in the Automotive category

Carat strengthens Mondelez team with two key appointments

By exchange4media News Service | Apr 05, 2017

Mayank Bhatnagar joins as senior vice president and will lead Mondelez business in India; Vinita Pachisia will be vice president, buying for Mondelez

Tata Motors unveils 'The Spirit of Hexa' for those who will do whatever it takes

By exchange4media News Service | Mar 23, 2017

Latest campaign for the automobile giant, by FCB Ulka, reflects the passion and ardour that went into the making of the SUV

e4m NEONS OOH, 2017: Shortlist Unveiled

By exchange4media News Service | Mar 17, 2017

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.

New launches, stable times post demonetisation bring back smiles for the automobile industry

By exchange4media News Service | Mar 16, 2017

: The automobile industry is on the path to recovery with most automobile makers registering positive sales growth for February 2017

TATA Motors and Jack in the Box Worldwide collaborate to create what could be India’s largest Instagram and Twitter campaign yet

By exchange4media News Service | Mar 15, 2017

RACEMO or Cemora, same difference. The JITB campaign has more than lived up to its challenging brief, and in fact, set a whole new industry benchmark by gaining 12,500 followers on Instagram and Twitter, a reach of 12.1 million, and a cumulative 1.7 million likes, shares, comments, and video views

Amazon, Tata Motors, Hyundai top list of most "mobile ready" brands in India: MDEX

By exchange4media News Service | Mar 01, 2017

The MDEX determined each brand’s mobile performance against five dimensions: discoverability, mobile optimization, navigation and content, utility and usability, and driving desired actions.

Tata Motors, Microsoft India join hands to improve connected experience for automobile users

By exchange4media News Service | Feb 17, 2017

Tata Motors aims to enhance in-car connectivity and efficiency to provide an enriched mobile experience for its consumers

Jaguar Land Rover calls for global media agency review

By exchange4media News Service | Feb 15, 2017

WPP's Mindshare has been the media agency on record for Jaguar Land Rover since 2000 when the brand was owned by Ford

India is waiting for a show like Rising Star: Raj Nayak, Colors

By exchange4media News Service | Jan 25, 2017

Colors is all set to raise the stakes with its latest new non-fiction property called ‘Rising Star’ through which it is going to revolutionise television viewing experience. It will replace Bigg Boss on February 4

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