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Adfactors PR hires Ipshita Sen to lead Consumer Marketing practice

By exchange4media News Service | Apr 25, 2017

Sen will help build Consumer Marketing and Employee Engagement portfolios at the firm

Carried yesterday: Ad Club and AAAI to felicitate first-ever Champions of Excellence at Goafest 2017

By exchange4media News Service | Mar 25, 2017

Amitabh Kant, Chandrasekhar Radhakrishna, Harish Bhat, Nadia Chauhan, and R.S.Sodhi have been announced as the Champions of Excellence

Effective July 1, 2017, Vineet Gupta will be Group CEO of DDB Mudra; Aditya Kanthy will be Group MD as Madhukar Kamath to step down by December 2017

By exchange4media News Service | Mar 21, 2017

Gupta, currently the Chief Digital Officer, will be appointed as Group CEO (Designate) and Kanthy, currently the Chief Strategy Officer, will be appointed as Group Managing Director (Designate) effective April 1, 2017

Tata Tea's new Jaago Re campaign urges India to pre-act, not react

By exchange4media News Service | Feb 14, 2017

The Jaago Re 2.0 ad film highlights how we, as a country, need to change our behaviour towards social issues

Sourav Ganguly is the face of Tetley Super Green

By exchange4media News Service | Feb 09, 2017

Tata Global Beverages introduces India to its first “vitamin enhanced” green teas with a light-hearted, fun, relatable campaign

With Maruti, ITC, Titan and TGBL’s media pitches, Rs 1300 crore of ad monies up for grabs

By Priyanka Mehra | Jan 30, 2017

The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.

Tata Global Beverages initiates Multi-country Media review

By Priyanka Mehra | Nov 22, 2016

The Tata Global Beverages umbrella includes branded natural beverages - tea, coffee and water

Tata Tea Kanan Devan organises 'Photography Escapade 2'

By exchange4media News Service | Sep 22, 2016

The winning shot will be gracing limited edition packs of Kanan Devan soon

Prasoon Joshi & Shashi Sinha honoured INK Legends; Madison & Mindshare lead winners tally

By exchange4media News Service | Sep 15, 2016

A total of 34 metals were given away as exchange4media celebrated that best work done in newspaper advertising over the course of last year

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