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Malini Agarwal tops IMPACT's list of 50 Most Influential Women, 2017

By exchange4media News Service | Mar 24, 2017

Taking native advertising to an altogether different level, Agarwal is undoubtedly one of the biggest influencers in the digital space today

Line-up of speakers announced for Mumbai Edition of Break the ceiling touch the sky 2017

By exchange4media News Service | Mar 14, 2017

The success and leadership summit for women to be held on May 11 will see distinguished CEOs and C-Suite executives share best practices and success techniques

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

LIQVD Asia appoints Dharmesh Shah as National Creative Director

By exchange4media News Service | Sep 13, 2016

Shah’s last stint was with FCB Ulka, where he spent close to 14 years with the agency

Tata Salt’s 'Namak ke Waastey' campaign supports Indian athletes heading to Rio Olympics 2016

By exchange4media News Service | Jul 23, 2016

The campaign brings forth their stories of hard work, determination, hope and most of all, the pride of representing India at the Olympics, the objective is to spark the change from indifference to mass support amongst a nation of 1.2 billion people

S-Group Insights: Water Purifiers record 34% growth in ad duration on TV in 2015 compared to 2011

By exchange4media News Service | Jul 06, 2016

The market for Water Purifiers in India is projected to grow at a CAGR of over 21% through 2020. Major players currently dominating the water purifiers market on TV ad space in India include Hindustan Lever Limited, Eureka Forbes Ltd and Kent RO System Ltd

Tata Sampann Masale launches new campaign 'Aaj ka masaledar sach'

By exchange4media News Service | Jun 04, 2016

the campaign features celebrated Chef Sanjeev Kapoor and introduces consumers to the hard truth of how common market spices are drained of their natural oils and colors, and are not sourced from the right place of origin, which hampers taste, color, and flavor

OLX, HUL, Madison, Mindshare & Scarecrow lead Golden Mikes’16 shortlist

By exchange4media News Service | Apr 21, 2016

Madison World, Mindshare and Scarecrow Communications lead the nominations on the agency side. In terms of FM operators, Reliance Broadcast Network Limited (Big FM), Radio City 91.1 and Red FM lead the nomination race. OLX and HUL also saw a number of nominations for their radio campaigns

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