Search Result : Taproot News
 

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Taproot Dentsu starts operations in Delhi

By exchange4media News Service | Jan 03, 2017

Based only in Mumbai since its inception in 2009, it has now formally commenced operations in Gurgaon

The winners will be those who bring the brand to the centre of the communication: Gordon Bowen

By Abhinna Shreshtha | Dec 26, 2016

Dentsu Aegis Network’s global creative agency and one of the largest creative agencies in the world, mcgarrybowen, finally entered India through the acquisition of Bangalore-based Happy Creative Services last year. We caught up with Gordon Bowen, Co-founder and Chairman of mcgarrybowen to talk more about his ideas about creativity and his vision when it comes to India. Excerpts

IPOY 2016: An award of this kind speaks of an organisation’s calibre to adapt to change: Anil Kapoor

By exchange4media News Service | Dec 14, 2016

In its 12th year, the IMPACT Person of the Year, 2016 Award instituted by the exchange4media Group, chief guest Bollywood actor Anil Kapoor enlightened the crowd with his taken on the dynamic broadcasting industry

IPOY 2016: No fear, No greed, No entitlement, are our guiding principles: Vijay Shekhar Sharma, Paytm

By exchange4media News Service | Dec 14, 2016

Vijay Shekhar Sharma, Founder and CEO of Paytm, has won the IMPACT Person of the Year, 2016 Award, instituted by the exchange4media Group. Here he speaks about his vision for the future. Excerpts

Taproot Dentsu bags 2016 Clio 'Agency of the Year - India'

By exchange4media News Service | Dec 14, 2016

Taproot Dentsu is the first ever Indian agency to earn this honor. This award is given to the agency with the most points earned in 2016 in each of the top 15 entrant countries

Vijay Shekhar Sharma wins IMPACT Person of The Year 2016 Award

By exchange4media News Service | Dec 14, 2016

Founder and CEO of Paytm recognized as individual who has made the maximum impact in the Advertising, Media and Marketing domain over the last year

Myntra launches new campaign advocating sports

By exchange4media News Service | Dec 12, 2016

The campaign seeks to leverage and showcase the platform’s expansive sports brand portfolio to reach out to one of the fastest growing fashion segments in India. With over 100 sports brands including some of the iconic names in the category, Myntra offers an unparalleled range of sportswear for people looking to engage in a wide variety of sporting activities

Who will be named IMPACT Person of the Year?

By exchange4media News Service | Dec 12, 2016

It is that time of the year again when the media, advertising and marketing circles are abuzz with talk of who will walk away with the coveted IMPACT Person of the Year (IPOY) award. In its twelfth year, the glitzy event promises to get even better with some of the biggest achievers of the year being a part of the nominee list

Airtel brings back 'Har Ek Friend Zaroori Hota Hain' campaign to promote new product features

By Sarmistha Neogy | Dec 07, 2016

The ‘Har Ek Friend Zaroori Hota Hain’ campaign was first released in 2011 and it was the agency’s first piece of communication made for Airtel

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