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Ashish Bhasin appointed as MRUC Chairman

By exchange4media News Service | Sep 14, 2017

MRUC Board of Governors unanimously elect Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network (DAN) as the new Chairman of MRUC. He takes over from I Venkat, Director- Eenadu

Smt. Smriti Irani, Hon'ble Minister of Textiles and I&B, to be Chief Guest of Honor at Marquees 2017

By exchange4media News Service | Aug 10, 2017

Marquees 2017 will be held 11th August at Grand Hyatt Mumbai to be attended by CEOs CMOs, Agency heads and stalwarts from the advertising, marketing and media industry

Uber comes up with first integrated marketing campaign for India

By exchange4media News Service | Aug 10, 2017

Rolls out first-ever TVC in India with the tagline ‘Ise Apni Hi Gaadi Samjho’; campaign theme ‘Apnapan’ aims to drive everyday brand connect and relevance

We want this campaign to change behaviour and get more users on Uber: Sanjay Gupta, CMO, Uber India

By Venkata Susmita Biswas | Aug 10, 2017

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost and could have easily been any cab-hailing service’s motto.

The Advertising Club announces nomination list for Marquees 2017

By exchange4media News Service | Aug 08, 2017

The nomination list includes thought leaders who have been category game changers and innovators

Parle Products takes on counterfeiting with latest campaign

By Venkata Susmita Biswas | Jul 25, 2017

Parle Products has launched the second phase of its integrated brand campaign that will continue to champion its diverse range of confectionery

The Advertising Club announces jury for ‘Marquees 2017’

By exchange4media News Service | Jul 11, 2017

The debut edition of the awards to be presented by News18 India

Madison World bags media mandate for Uber India

By exchange4media News Service | Jul 08, 2017

The total size of the account is pegged at Rs 100 crore

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

By Venkata Susmita Biswas | Jun 27, 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions

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