Search Result : Taproot News

First ever weekend donor event Daan Utsav held in Mumbai

By exchange4media News Service | Oct 18, 2016

The Weekend Donor program was the result of a joint effort between iVolunteer, a social enterprise that seeks to connect volunteers to NGOs, and Marketing Unplugged, a marketing consultancy firm founded by advertising veteran, Suman Srivastava

How a logo change can impact a brand's identity and fortunes?

By Sarmistha Neogy | Oct 03, 2016

Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty

Adidas 'Odds' campaign will certainly move Indians to get into some form of physical activity: Santosh Padhi

By Priyanka Mehra | Sep 15, 2016

The first film of the campaign launched by Taproot Dentsu and Carat Media, features athlete Major DP Singh, India’s first blade runner. The film captures the Major’s life and his passion for running. Santosh Padhi, Chief Creative Officer, Taproot Dentsu reveals more about the campaign…

Taproot -adidas launches new campaign for para-athletes-'Odds'

By exchange4media News Service | Sep 13, 2016

The campaign is being launched by Taproot Dentsu and Carat Media and is led by an inspiring film featuring marathon runner Major DP Singh, India’s first blade runner with Kabir Bedi lending his voice for the cause

Airtel, Vodafone or Idea: Who wins the 4G communication battle?

By Sarmistha Neogy | Aug 31, 2016

While Airtel launched their 4G campaign with Sasha Chhetri, Vodafone got back their pug after four years and Idea Cellular highlighted how 4G can change a life for the better

Customers contribute to Airtel's 'Open Network' initiative, help improve the network

By exchange4media News Service | Aug 27, 2016

Airtel’s unique network initiative has received positive response from customers, who have shared feedback and suggestions and provided leads for putting up network sites

I have quit advertising not Lowe: R Balki

By Priyanka Mehra | Aug 22, 2016

In an exclusive chat, R Balki gets talking on his years at Lowe, his 22 year old partnership with Joseph George and his expectations from the Group post his exit

Dentsu Aegis Network rebrands Dentsu Branded Agencies

By exchange4media News Service | Aug 09, 2016

In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings

Protinex launches new campaign--#SomethingMissing

By exchange4media News Service | Jul 30, 2016

The campaign drives the message of ‘Protein inadequacy in our daily diet’ through Broadcast, Digital, Out of Home, Social Media and Experiential Activations

How can India improve its performance at Cannes?

By Sarmistha Neogy | Jul 04, 2016

We spoke to advertising and media experts to understand, the challenges and the areas where India needs to work hard to move up the chart