Search Result : Surjo Dutt News

FCB Ulka launches Bushfire, a highly hybridized service for start-ups

By exchange4media News Service | Apr 19, 2017

Bushfire is a new kind of marketing and communications agency equipped to provide start-ups with all the services they would require in a menu format

FCB Ulka bags creative duties for three business verticals of the Merino Group

By exchange4media News Service | Nov 16, 2016

The mandate involves work for Merino Laminates, Merino Furniture, and FMCG food brand, Vegit

FCB Ulka appoints Surjo Dutt as National Creative Director

By exchange4media News Service | Jul 27, 2016

Dutt joins FCB Ulka from Sapient Nitro where he worked as Head of Creative - Delhi

Is the beverage category over-dependent on use of celebrities?

By Twishy | Mar 19, 2013

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Pepsi’s new positioning high on the ‘Youngistaan’ brigade

By Abhinav Mohapatra | Jan 30, 2013

The new brand positioning ‘Oh Yes Abhi’ portrays the ‘impatience’ of today’s youth, who believe in making the most of the moment

Ranbir Kapoor and MS Dhoni team up for Pepsi

By exchange4media News Service | Sep 03, 2012

Pepsi, one of the global sponsors of ICC World Twenty20 2012 Sri Lanka, celebrates the way fans watch & enjoy T20 cricket with new TVC

Pepsi changes the game again in new campaign

By exchange4media News Service | Mar 01, 2012

Move over cricket, football’s the new flavour in Pepsi’s latest campaign. Created by JWT, the new TVC takes forward the ‘Change the Game’ proposition

For Mirinda, a bit of crazy, infectious fun ‘zaroori hai’

By exchange4media News Service | May 08, 2008

Mirinda has unveiled its new brand positioning – ‘Bas ek Mirinda ki doori hai. Paagalpanti bhi zaroori hai’. The new communication emphasises on the need for a bit of crazy, infectious fun in today’s stressed, everyday lives. Tamil actress and brand ambassador Asin unveiled the new communication for the brand.

Overcoming fear with Mountain Dew? It’s just the adrenalin rush

By exchange4media News Service | Mar 01, 2008

Anyone who’s ever gone white water rafting would know the thrill and fear while hurtling down foaming water and the rapids. JWT’s new ad for Mountain Dew seeks to drive home the soft drink brand’s association with the adventurous spirit of the youth.