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PayTM clear leader among e-wallets with 97% searches post demonetisation: SilverPush report

By exchange4media News Service | Dec 20, 2016

Silverpush’s mapping reveals that banks and e-wallets increased their TV spends post the demonetisation of 500 and 1000 rupee currency notes in India. Post demonetisation, the e-wallet industry in India witnessed over 20 per cent surge in searches

BBH India launches its new office in Delhi

By exchange4media News Service | Oct 13, 2016

The agency has named Shreekant Srinivasan as General Manager,VasudhaMisra as Executive Creative Director and Ankit Singh as Strategy Director to lead the Delhi office

ISA elects Sunil Kataria as Chairman

By exchange4media News Service | Sep 16, 2016

The Executive Council and members of the ISA thanked the outgoing Chairman Saugata Gupta for his substantial contribution to ISA. Saugata on his part re-assured ISA Marico’s continuous support and participation

Innovation drives low-involvement category brands for greater connect

By Sarmistha Neogy | Jul 22, 2016

Recently, Varuna Pumps, Finolex Fans, Cello Butterflow, Coverfox and HDFC Ergo have used interesting and engaging narratives to communicate with their audience on both television and the digital mediums to create a strong brand recall

Lokmat Connect partners with Birla Sun Life Mutual Fund to establish investor awareness camps in Maharashtra

By exchange4media News Service | Jul 16, 2016

Camps on financial literacy were launched as an extension of the ‘Jaanoge tabhi toh Maanoge’ initiative by Birla Sun Life Asset Management

Taproot Dentsu leads ADFEST 2016 tally with 22 finalists

By exchange4media News Service | Mar 17, 2016

Taproot leads the finalist tally table with 22 finalists followed by McCann with 16 and BBDO with 10.Whereas, Contract has 6, JWT has 4, Creative Land Asia, Publicis and Earlyman Production have one finalist each in the final tally

Birla Sun Life Insurance's new TVC takes forward the 'Khud Ko Kar Buland' philosophy

By Sarmistha Neogy | Feb 25, 2016

The 75 second television commercial tracks the journey of an employee and his boss while dealing with mishaps and everyday uncertainties. The brand aims to create relevance of the key role that BSLI can play in the life of customers

Effies 2015: Mullen Lowe Lintas bags 'Agency of the Year' and takes home 'Grand Effie of the Year' award for PaperBoat

By Priyanka Mehra and Sarmishtha Neogy | Jan 28, 2016

Hindustan Unilever maintained its winning streak for the third time in a row in bagging the ‘Client of the Year’ award

The Advertising Club Announces Finalists For “Effie Award 2015”

By exchange4media News Service | Jan 27, 2016

The Advertising Club, today, announced the finalists for the Effie Awards 2015, to be held on Wednesday, 27th January, 2016. Over 100 brands that ran campaigns in India from 1st October, 2014 to 30th September, 2015 (12 months) were eligible for entry and only a select few will be vying for the top honors across 26 award categories, this Wednesday

92.7 Big FM and Idea Cellular launch 'India Sharing Season'

By exchange4media News Service | Jan 21, 2016

The radio activation is an extension of Brand Idea’s ongoing ‘Easy Share’ campaign which has been promoting the idea of internet sharing amongst people

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