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How Star India is cashing in on the Game Of Thrones fever

By Madhuwanti Saha | Jul 17, 2017

With today’s early morning premiere of the seventh season of ‘Game of Thrones’ on Hotstar, following up on Star World tomorrow, Star India has managed to bring in two sets of audience on its network

Season 7 of Game of Thrones premieres on July 18

By exchange4media News Service | Jul 11, 2017

Will air on Tuesdays at 11pm on Star World and Star World HD

Sourav Ganguly invests in entertainment company, Flickstree

By exchange4media News Service | Jul 11, 2017

The curated video platform helps users create their Personal Video Magazine

The Social Street wins OOH business for Star India's entertainment channels

By exchange4media News Service | Jun 16, 2017

The agency manage all OOH activities including Life OK, Star Gold, Channel V, Star Movies, Star World, Star Jalsha, Star Pravah, Hotstar and a host of other regional channels

KKR Vs RCB brings in 26 million impressions in week 4 of IPL: BARC

By exchange4media News Service | May 08, 2017

Kolkata Knight Riders Vs Royal Challengers Bangalore fetched the maximum ratings in the fourth week of IPL. Meanwhile, Hindi and English movie premieres such as ‘Ok Jaanu’ and ‘Teenage Mutant Ninja Turtles: Out of the Shadows’ strengthened Colors and HBO viewership, respectively

Star India, Taproot Dentsu, Scarecrow Communications, The Social Street, Adfactors lead Abbys Day2 @ Goafest 2017

By exchange4media News Service | Apr 08, 2017

Day 2 @ Goafest 2017 saw Abbys awarded for Print Craft, Radio & Radio Craft, PR, Branded Content & Entertainment, Brand Activation & Promotion, Broadcast and Direct Marketing

Telecast of Exit Polls garners 64.5 mn impressions for Hindi News and 24.9 mn for English News

By exchange4media News Service | Mar 23, 2017

Launch episodes of new fiction shows ‘Piya Albela’and ‘Prem Ya Paheli Chandrakanta’ showed a lukewarm response for Zee TV and Life OK, respectively

BARC India updates TV Universe; total TV viewership jumps up by 18%

By exchange4media News Service | Mar 03, 2017

With the new Universe Estimate (UE), Week 8 has seen a significant increase of 18 per cent in Total TV viewership in the country. Total TV impressions have grown from 22.7 billion in week 7 to 26.7 billion impressions in week 8

DD channels' viewership surges 15x as nation celebrates 68th Republic Day: BARC @ Week 4

By exchange4media News Service | Feb 08, 2017

While Doordarshan channels across India saw viewership rise 15 per cent to 7554 impressions ‘000s over its four week average of 499 impressions ‘000s, its viewership base across Hindi speaking markets grew 14 per cent to 6348 impressions ‘000s as against its four-week average of 446 impressions’000s.

Discovery appoints Vikram Tanna VP, Head of Ad Sales &Biz Head of Regional Clusters South Asia

By Priyanka Mehra | Jan 25, 2017

Tanna takes over from Karamjit Dua who moves into a new role as head of new business and mergers and acquisitions

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