Vodafone Premier Badminton League all set to #SmashTheHouseDown

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Aj...

BARC Week 48: Star Sports 1 Hindi reinstates its leadership in sports

The live telecast of the match between India and Sri Lanka on Star Sports 1 Hindi, topped the Top 5 Programs with 3 million impressions

We remain bullish about India over the long term: James Murdoch

21st Century Fox CEO James Murdoch recently said at a press conference that the India business is poised to touch $500 million for the full fiscal wit...

BARC Week 47: Star Sports 1 Hindi leads sports genre

Star Sports 1 Hindi reinstated its leadership in sports genre for BARC Week 47(18-24 November) with 169 million impressions

BARC Week 46: ISL and season finales fetch increased viewership

Interestingly this year, 55 per cent of the viewership for the first match came from rural while the rest from urban

BARC Week 46: Sony Ten 1 leads sports genre with three shows

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46

Decoding Sony's Plan B

Scaling up SET and strengthening the network’s Digital and Sports play constitute the gameplan for NP Singh, CEO, Sony Pictures Networks India, as SPN...

ISL Season 4 kicks off larger than ever on Hotstar

Hotstar has clocked a record opening night with over 3X more viewers tuning in, compared to the previous season

Ind-NZ T20s remain most watched In Hindi GEC And Sports Genre: BARC Wk 45

The India-New Zealand series continues to garner big numbers on television for Week 45 (November 4-10)

India-New Zealand T20 matches were most watched in Hindi GEC and sports genre

The telecast of T20 and ODI matches between India and New Zealand on DD National and Star Sports 1 Hindi gained maximum viewership in Hindi GEC and sp...

Star Sports bags NZ Cricket rights till April 2020

India is expected to play a total of 3 Tests, 10 ODIs and 3 T20s during this period in New Zealand

Is India moving away from being a cricket crazy nation?

Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports a...

KBC has claimed nearly 50 per cent share of Hindi GEC primetime-viewership: Zapr Analysis

The Amitabh Bachchan hosted show has claimed nearly 50 per cent share of Hindi GEC primetime-viewership with as high as 37.21 million viewers for a si...

Star Sports launches new anthem as VIVO Pro Kabaddi Season 5 nears #FinalPanga

Featuring catchy lyrics and a quirky tune, the Doompak Doompak kabaddi anthem builds up excitement and thrill for the VIVO Pro Kabaddi season 5 playof...

Star TV raked in Rs 250 cr from India-Australia cricket series

Despite the economic slowdown, Star TV has managed to earn more than Rs 250 crores in advertising revenue from the India-Australia T20 series

EMVIEs 2017: Mindshare India, Star India & Vodafone India win top honours

Mindshare won the Agency of the Year awards with 9 gold, 7 silver and 12 bronze metals and a total points tally of 265

Mindshare keeps up its game through the year; wins big at EMVIEs, IDMA, ICMA, ABBY and more

The global media agency has retained its position as the agency of the year at almost all events held throughout the year