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Vivo to sponsor Pro Kabaddi League, deal pegged at Rs 275-300 crore

By Ruhail Amin | May 09, 2017

The five-year deal, which will begin from July 2017, is pegged at Rs 275-300 crore, making it one of the biggest sporting deals in a non cricketing event

Star India publishes rate card ahead of tariff order case hearing in SC today

By Saif Ahmad Khan | May 08, 2017

The Madras HC had previously struck down Star’s plea for an interim stay on the tariff order and interconnect regulations scheduled to be implemented from May 2

Pre-release event of 'Bahubali 2 - The Conclusion' boosts ratings of five Telugu channels: BARC@Week 13

By exchange4media News Service | Apr 11, 2017

Colors’ new comedy show, ‘Chhote Miyan Dhaakad’ increases channel’s ratings

Hindi news channels see 80% boost in ratings: BARC @ Week 12

By exchange4media News Service | Apr 03, 2017

Uttar Pradesh CM oath taking ceremony improved viewership on both Hindi and English news channels; Aap Ki Adalat with Jain Muni Tarun Sagar on India TV also improved viewership in week 12

Pro Kabaddi's four new teams chosen for potential commercial value to sponsors and advertisers

By exchange4media News Service | Mar 29, 2017

Tamil Nadu, Haryana, Uttar Pradesh and Gujarat have also been primarily chosen for their high affinity towards Kabaddi with massive fan base and significant on-ground presence of the sport

Telecast of Exit Polls garners 64.5 mn impressions for Hindi News and 24.9 mn for English News

By exchange4media News Service | Mar 23, 2017

Launch episodes of new fiction shows ‘Piya Albela’and ‘Prem Ya Paheli Chandrakanta’ showed a lukewarm response for Zee TV and Life OK, respectively

BARC India updates TV Universe; total TV viewership jumps up by 18%

By exchange4media News Service | Mar 03, 2017

With the new Universe Estimate (UE), Week 8 has seen a significant increase of 18 per cent in Total TV viewership in the country. Total TV impressions have grown from 22.7 billion in week 7 to 26.7 billion impressions in week 8

Guest Column: Why I hate to be on Facebook: Ayan Banik, Cheil India

By Ayan Banik | Feb 18, 2017

Banik, Head of Brand Strategy at Cheil India, makes a strong argument against Facebook as a potent mass platform for exhibitionists

India vs England ODI Series: A hit on TV with record viewership

By Priyanka Mehra | Jan 30, 2017

According to the data sourced from BARC India, while the 1st ODI garnered 26.7 million impressions, the 2nd ODI recorded 29.1 million impressions**.

The ambition is to be the primary destination in the OTT sector: Ajit Mohan, Hotstar

By Madhuwanti Saha | Jan 17, 2017

As Hotstar has entered a new studio partnership with Disney India, Ajit Mohan, CEO, Hotstar tells us more about the deal, reception to its premium service and tackling India’s low internet speed

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