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Leo Burnett India bolsters key leadership with Saraswathi Laxman, Gaurav Dudeja

By exchange4media News Service | Aug 16, 2017

Both Laxman and Dudeja join as Executive Vice Presidents in the New Delhi office

ICC Women’s World Cup finale most watched with 5.9 mn impressions @BARC Week 30

By exchange4media News Service | Aug 07, 2017

The final match of ICC Women’s World Cup between India and England clinched the Top 5 programmes in sports category garnering 5.9 mn impressions on Star Sports 1 Hindi

VIVO Pro Kabaddi records 59% rise in viewership for Season 5

By exchange4media News Service | Aug 04, 2017

Andhra Pradesh, Maharashtra and Karnataka witness significant increase in viewership

Game on: How much is PKL worth? Rs 200 crore?

By Abhinn Shreshtha | Aug 03, 2017

Kabaddi generated Rs. 122 crore in 2016, up from Rs. 48 crore in 2015

With 320% jump in sponsorship revenue, PKL season 5 hits a new high

By Ruhail Amin | Jul 28, 2017

PKL will now be India’s biggest sports league with geographical representation across 11 states, 12 franchises and 138 matches across 13 weeks. The investment of Rs 300 crore by Chinese handset maker VIVO is making things even better

Samsung is Presenting Sponsor for broadcast of Premier League

By exchange4media News Service | Jul 27, 2017

The broadcast of the much-anticipated football league will be live on Star Sports Select and Star Sports Select HD

Star Sports speculated to earn Rs 3 crore ad revenue from ICC Women’s World Cup

By Madhuwanti Saha | Jul 26, 2017

ICC Women’s World Cup has turned out to be a success both on the network and its OTT platform Hotstar with the Indian team’s stupendous performance in the tournament

Star Sports launches FTA (free-to-air) channel, Star Sports First

By exchange4media News Service | Jul 10, 2017

Star Sports launches India’s first private free-to-air sports channel, Star Sports First. Shortly after its regional foray with the launch of Star Sports 1 Tamil.

Star Sports launches ‘See Champions, Be Champions’ campaign for UTT League

By exchange4media News Service | Jul 08, 2017

The Ultimate Table Tennis League will run its inaugural season from July 13–30

India-Pak Champions Trophy final has highest reach for any one-day event

By exchange4media News Service | Jul 07, 2017

The 18-day-Champions Trophy surpassed 46-day-IPL with a reach of 418 million individuals, according to BARC India

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