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Bollywood banks on ICC Champions Trophy 2017 for trailer debuts

By Madhuwanti Saha | Jun 20, 2017

SRK chose India-Pak final to launch first mini-trailer of his upcoming movie, Akshay Kumar launched his trailer during India-South Africa match

Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

By exchange4media News Service | Jun 18, 2017

Indian Digital Media Awards (IDMA)honour the best work done across digital and mobile media

iProspect India sponsors ‘iProspect Challengers’ in Ultimate Table Tennis League

By exchange4media News Service | Jun 14, 2017

The league will be aired live on Star Sports Select HD and streamed live on Hotstar

Star Sports 1 Tamil TVC is all about Tamil Pride

By Venkata Susmita Biswas | Jun 14, 2017

The regional channel, which is the first of its kind in India, kicked off recently with a 360-degree marketing campaign, #MachiAreYouReady

Kinetic WW appointed OOH agency for Star Plus, Star Sports

By exchange4media News Service | Jun 13, 2017

Kinetic Worldwide has won the OOH advertising mandate for Star Plus, the entire Star Sports bouquet as well as corporate business of Star Group

Cricbuzz brings back 'Cricket Ka Keeda'

By exchange4media News Service | Jun 05, 2017

The popular campaign gets a fresh lease of life for the Champions Trophy

Catch-up game on as regional media gains ground on the back of ad spends

By Ruhail Amin | May 31, 2017

Mainstream TV, OTT, cinema are all reorienting themselves to stand up to the stiff competition posed by the growing clout of regional media houses

Star Sports launches India's first Tamil sports channel

By exchange4media News Service | May 30, 2017

Star Sports Tamil is supported by a 360-degree marketing campaign, #MachiAreYouReady

Vivo to sponsor Pro Kabaddi League, deal pegged at Rs 275-300 crore

By Ruhail Amin | May 09, 2017

The five-year deal, which will begin from July 2017, is pegged at Rs 275-300 crore, making it one of the biggest sporting deals in a non cricketing event

Star India publishes rate card ahead of tariff order case hearing in SC today

By Saif Ahmad Khan | May 08, 2017

The Madras HC had previously struck down Star’s plea for an interim stay on the tariff order and interconnect regulations scheduled to be implemented from May 2

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