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Guest Column: Why I hate to be on Facebook: Ayan Banik, Cheil India

By Ayan Banik | Feb 18, 2017

Banik, Head of Brand Strategy at Cheil India, makes a strong argument against Facebook as a potent mass platform for exhibitionists

India vs England ODI Series: A hit on TV with record viewership

By Priyanka Mehra | Jan 30, 2017

According to the data sourced from BARC India, while the 1st ODI garnered 26.7 million impressions, the 2nd ODI recorded 29.1 million impressions**.

The ambition is to be the primary destination in the OTT sector: Ajit Mohan, Hotstar

By Madhuwanti Saha | Jan 17, 2017

As Hotstar has entered a new studio partnership with Disney India, Ajit Mohan, CEO, Hotstar tells us more about the deal, reception to its premium service and tackling India’s low internet speed

Prashant Tekwani joins as Senior Vice President at Monk Media Network

By exchange4media News Service | Dec 28, 2016

Tekwani comes in from iContract, where he served as Associate Vice President

'STAR Track': Here's the remarkable journey of STAR India over 25 years

By exchange4media News Service | Dec 20, 2016

STAR India's trailblazing journey is intimately linked to the evolution of the modern Indian identity

HT appoints three seniors to lead sports, Delhi-NCR related news and national affairs

By exchange4media News Service | Nov 03, 2016

Soumitra Bose, Kunal Pradhan and Ipsit Mohapatra join HT as national sports editor, deputy executive editor and deputy national affairs editor respectively

Lt Gen Ranbir Singh's press conference doubles ratings of Hindi-English News genre in week 39

By exchange4media News Service | Oct 12, 2016

Director General of military operation Lt Gen Ranbir Singh and ministry of external affairs spokesperson Vikas Swarup’s joint press conference on Thursday morning on India conducting surgical strikes across the Line of Control (LoC) improved the viewership ratings English as well as Hindi News genre by 2 times. Interview with Pervez Musharraf improved viewership of Aaj Tak by three times

Indian Super League 2016 ropes in 10 sponsors; teams get deal renewals

By exchange4media News Service | Oct 06, 2016

After managing to double its central sponsorship pool from the first season in 2014 to almost Rs 100 crore in 2016, this season of ISL looks exciting on the sponsorship front with most brands continuing to renew its partnership with the teams

'The Tonight Show Starring Jimmy Fallon' catapults Comedy Central ratings by 15x in week 38

By exchange4media News Service | Oct 05, 2016

‘The Tonight Show Starring Jimmy Fallon’ on Comedy Central increased the viewership by 15 times. The telecast of the 68th Emmy Awards on FX and Star World fuelled the hike in ratings of the channels. The telecast of Paytm Test Series 2016 Live - India vs New Zealand - 1st Test on STAR Sports 1 and STAR Sports 3 fetched impressive ratings for the network. Also, the World Television Premier of ‘MSG: The Messenger of God’ and ‘Sardaar Gabbar Singh’ improved the viewership ratings of Zee Cinema

The Muthoot Group associates with Hero ISL for the third consecutive year

By exchange4media News Service | Oct 01, 2016

The Muthoot Group has announced its continued association as the official Referee and Fair Play Sponsor of Hero Indian Super League (HISL) for the third consecutive year

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