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Star Plus and Sony Pal continue to dominate urban and rural markets, respectively @ BARC Week 20

By exchange4media News Service | May 26, 2017

Star Plus and Sony Pal fetched 427 million and 435 million impressions, respectively, as per BARC’s data for week 20

Star Plus and Sony Pal continue to lead urban and rural markets respectively @ BARC Week 19

By exchange4media News Service | May 19, 2017

Star Plus and Sony Pal continue to dominate over urban and rural market with 422 million and 431 million impressions, respectively, as per BARC’s data for week 19

DDB MudraMax appoints Sommnath Sengupta as Head, Tech Innovations, OOH and Experiential

By exchange4media News Service | May 16, 2017

Sengupta was earlier the National Creative Director at Kinetic Worldwide Or The award-winning innovator is also a mixed media installation artist

Kumkum Bhagya maintains lead overall, Naagin recaptures urban market @ BARC Top 10 Shows in Week 18

By exchange4media News Service | May 15, 2017

While 'Kumkum Bhagya' continued to become the most watched show overall, 'Naagin' and 'Baalveer' topped the urban and rural markets, respectively

Brands roll out endearing campaigns as part of the Mother's Day grand salute

By exchange4media News Service | May 13, 2017

Ads for Mother’s Day this year celebrated everything that mothers stand for by delivering an ode to motherhood. Some broke stereotypes, others barriers

Star Plus leads urban market, Sony Pal rural @ BARC Week 18

By exchange4media News Service | May 12, 2017

Collectively, Star Plus dominated the chart with 632 million impressions, followed by Sony Pal with 591 million impressions and Colors with 529 million impressions

Discovery to launch Hindi GEC by year end, vie for share in Rs 6,000 cr pie

By Madhuwanti Saha | May 09, 2017

Discovery Jeet will target the 15+ male audience with fact-inspired entertainment

Kumkum Bhagya dethrones Naagin to lead overall and urban market@ BARC Top 10 Shows Week 17

By exchange4media News Service | May 09, 2017

While Kumkum Bhagya fetched 11.1 million and 6.4 millions impressions to become the most watched show in the collective and urban market, Baalveer topped the rural market

Star India publishes rate card ahead of tariff order case hearing in SC today

By Saif Ahmad Khan | May 08, 2017

The Madras HC had previously struck down Star’s plea for an interim stay on the tariff order and interconnect regulations scheduled to be implemented from May 2

Fiction is our staple diet while non-fiction is dessert : Raj Nayak, CEO, Colors

By Madhuwanti Saha | May 05, 2017

Raj Nayak, CEO, Colors, on the channel’s new show, BARC’s decision to halt analogue measurement, original programming in the afternoon time band and future plans for 2017

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