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Laqshya Media Group launches branded IP & content division

By exchange4media News Service | May 09, 2017

The new division will be under its live event IP Company, Event Capital.

Laqshya Media Group's Event Capital launches its Branded IPs and Content division

By exchange4media News Service | May 08, 2017

The Group had announced is foray into talent management with the signing of Indian Cricketer Suresh Raina in April

Star India, Taproot Dentsu, Scarecrow Communications, The Social Street, Adfactors lead Abbys Day2 @ Goafest 2017

By exchange4media News Service | Apr 08, 2017

Day 2 @ Goafest 2017 saw Abbys awarded for Print Craft, Radio & Radio Craft, PR, Branded Content & Entertainment, Brand Activation & Promotion, Broadcast and Direct Marketing

Hindi news channels see 80% boost in ratings: BARC @ Week 12

By exchange4media News Service | Apr 03, 2017

Uttar Pradesh CM oath taking ceremony improved viewership on both Hindi and English news channels; Aap Ki Adalat with Jain Muni Tarun Sagar on India TV also improved viewership in week 12

New shows boost Star Plus and Zee TV ratings: BARC @ Week 9

By exchange4media News Service | Mar 15, 2017

New shows including singing-reality show ‘Sa Re Ga Ma Pa Little Champs’ and fiction show ‘Koi Laut Ke Aya Hai’ performed well for Zee TV and Star Plus respectively

BARC India updates TV Universe; total TV viewership jumps up by 18%

By exchange4media News Service | Mar 03, 2017

With the new Universe Estimate (UE), Week 8 has seen a significant increase of 18 per cent in Total TV viewership in the country. Total TV impressions have grown from 22.7 billion in week 7 to 26.7 billion impressions in week 8

127 pay channels violate TRAI's 12-min ad cap rule; B4U Movies and IBN Lokmat aired maximum duration of advertisements in non-news and news list respectively

By exchange4media News Service | Feb 23, 2017

127 pays channels (104 non-news and 23 news) violated the 12-min ad cap rule during Jun 27- Sep 25, 2016, according to a document uploaded by TRAI

Star Wars fans in for a treat

By exchange4media News Service | Feb 02, 2017

Star Wars: The Force Awakens to air on Star Movies this Sunday

Discovery appoints Vikram Tanna VP, Head of Ad Sales &Biz Head of Regional Clusters South Asia

By Priyanka Mehra | Jan 25, 2017

Tanna takes over from Karamjit Dua who moves into a new role as head of new business and mergers and acquisitions

Star Movies to showcase Star Wars saga starting 14th January

By exchange4media News Service | Jan 16, 2017

The channel will feature episodes I to VI, every Saturday and Sunday at 12 pm

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