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Razorfish India appoints Mitika Malhotra to head Business Development for North

By exchange4media News Service | Jul 05, 2016

Malhotra has experience in Strategy and Business development across International and Domestic markets, planning and implementing sales, marketing, and business initiatives to support corporate objectives

Baba Ramdev shines with marketing asanas, top FMCG players on back foot

By Neeta Nair | Mar 28, 2016

By setting up a Rs 2,000 crore empire of FMCG goods and making the MNC biggies as well as Indian companies sit up and take notice, Baba Ramdev with his Patanjali empire has set a new trend in motion

Spice launches Cappuccino to connect with youth

By Priyanka Mehra | Jan 25, 2012

Joining the bandwagon of brands targeting the youth, S Mobility (Spice Mobiles) has launched a new TVC for their latest offering – Cappuccino

Span wins global media mandate for Incredible India; acc estimated at Rs 200 cr

By Deepika Bhardwaj | Aug 17, 2011

Span Communications has once again won the global media mandate for Ministry of Tourism’s Incredible India. More than 13 media agencies had taken part in the pitch process, which was called in the month of May, to handle the global television and print campaign in America, South East Asia, Europe, Africa, Australia, Japan, China and a host of other countries. The account is estimated to be worth Rs 200 crore.

Movie rental service Madhouse chalks out aggressive advertising plans for 2007

By Pallavi Goorha | Jan 03, 2007

Madhouse, a Delhi-based media and entertainment company into movie rental service is quite upbeat about 2007. The company has embarked on an aggressive advertising campaign involving print campaigns, below the line and above the line activities for the year to create awareness for the brand.

Prabhat Khabar organises consumer fair for its readers in Ranchi

By exchange4media News Service | Sep 09, 2006

In a bid to bond better with its readers, Prabhat Khabar recently organised a consumer fest in Jharkhand. The footfall during the fair was close to 30,000 visitors every day.

Lintas IMAG wins Ministry of Tourism’s Online & web marketing account

By Pallavi Goorha | Sep 05, 2006

Lintas IMAG has continued its impressive surge in the Internet space by securing the Ministry of Tourism (MoT) online and web marketing account. This is one of the largest online accounts in the country worth around Rs 14 crore, according to industry sources.

Icon Added Value re-launched in South India, Praveen Ramachandra to head South operations

By exchange4media News Service | Aug 11, 2006

Icon Added Value (IAV), erstwhile Standard Research Systems (SRS), has re-launched its offerings in South India. Praveen Ramachandra, Business Services Director, will be the head of its Southern Indian business and will look after developing new clients in the FMCG, durable and services sector.

In Mumbai market, brand ‘Orange’ makes room for brand ‘Hutch’

By Pritie S Jadhav | Dec 13, 2005

Telecom major Hutch as finally integrated all its mobile operations in the country under the common ‘Hutch’ brand name. But does the change in brand name pronounce the death of brand ’Orange’ and the customers’ sentiments attached with the brand? Has the brand name change communication been able to drive the message in the right manner to the users?

Rural India: Building brands the word of mouth way

By Pritie S Jadhav | Aug 29, 2005

Rural India is no longer steeped in poverty and illiteracy. With marketers increasingly recognising the buying clout, the challenge is to get the medium of message right. And what better way than ‘word of mouth’? But caution is needed while exploiting this medium.

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