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FCB Interface appoints Gulshan Singh as Executive Planning Director

By exchange4media News Service | Apr 13, 2017

Singh will be based out of Mumbai and will be responsible for upping the planning ante at Interface

With Snapdeal confirming layoffs, co-founders Kunal Bahl and Rohit Bansal write to employees about their tough decision

By exchange4media News Service | Feb 24, 2017

Focus only on your core, stop all non-core activities, reduce costs drastically, and turn profitable as soon as you can, advise Bahl and Bansal, who are themselves taking 100 per cent salary cut

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Over Rs 110 crore invested in Sunburn for its 10th season

By exchange4media News Service | Dec 08, 2016

Close to 110 crore have been invested in Sunburn calendar FY 17, that owns 90% of the festival IP market share. The brand aims to grow by 30% every year with an agenda to expand in markets including Asia, Middle East, South Africa, Eastern Europe and South America

Lowe Lintas appoints Joy Mohanty as Regional President, North & East

By exchange4media News Service | Sep 15, 2016

He will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer

Dixcy returns to Madison Media Sigma

By exchange4media News Service | Aug 12, 2016

The account will be handled out of the agency’s Mumbai office and the estimated size of the account is Rs 50 crore

SpiceJet launches maiden TV campaign to showcase unique offerings

By exchange4media News Service | Jul 09, 2016

Underlining the significance of a hot meal, spacious leg room and knocking off queues from the travel schedule among others, the airline flaunts a set of commercials thoughtfully placed through everyday life situations and narrated with a dash of humour

Madison Media wins Zopper AOR

By exchange4media News Service | May 31, 2016

Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 and the first few months of 2016. The Delhi office has won key accounts of Snapdeal, OYO Rooms, NACO and Cricbuzz.com. Other key wins include, LeEco, SBI General Insurance, Policy Boss and many others

Cheil India makes Senior Creative Appointments

By exchange4media News Service | Jan 05, 2016

Cheil India today announced the appointment of Vijay Simha and Aneesh Jaisinghani as a part of the senior creative leadership, reporting to Sagar Mahabaleshwarkar.

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