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Sony Pictures Networks to premiere 'Sachin: A Billion Dreams' this Independence Day

By exchange4media News Service | Aug 10, 2017

Simulcast scheduled across seven channels in five languages on 15th August at 8 pm

Sony Pictures Sports Networks to broadcast India's tour of Sri Lanka

By exchange4media News Service | Jul 26, 2017

For the first time in three years, India will be playing a series that has matches in all three formats (test, ODI, T20) overseas

You will see spikes in marketing of 'Turn and Bounce’ throughout the year: Jasdeep Pannu

By Madhuwanti Saha | Jul 24, 2017

ESPNcricinfo with a new look and app now ups it ante with a new TV show called ‘Turn and Bounce’ featuring popular TV anchor Cyrus Broacha and well-known cricketers, Gautam Gambhir, Brad Hogg, Shaun Tait and Mark Butcher to name a few

The future of sports is multi-sport: NP Singh, SPN

By exchange4media News Service | Jul 19, 2017

Sony Pictures Networks India (SPN) integrates the philosophy of ‘Sports Inspires Life’ to Go-Beyond® and engage viewers in a multi-sport viewership culture; all channels in the sports network get their distinct content positioning

ITW Consulting bags title and in-stadia advertising rights of India Tour of Sri Lanka 2017

By exchange4media News Service | Jul 12, 2017

The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during Sri Lanka v/s Zimbabwe and Sri Lanka v/s India series

KKR Vs RCB brings in 26 million impressions in week 4 of IPL: BARC

By exchange4media News Service | May 08, 2017

Kolkata Knight Riders Vs Royal Challengers Bangalore fetched the maximum ratings in the fourth week of IPL. Meanwhile, Hindi and English movie premieres such as ‘Ok Jaanu’ and ‘Teenage Mutant Ninja Turtles: Out of the Shadows’ strengthened Colors and HBO viewership, respectively

363.9 million in 4 weeks: VIVO IPL 2017 already has more viewers than the entire IPL 2016 edition

By exchange4media News Service | May 05, 2017

In just 32 matches, IPL 2017 has already garnered a cumulative reach of 363.9 million viewers as against 361 million viewers for the complete IPL 2016 edition

VIVO IPL 2017 catapults Sony MAX to No. 1 spot in BARC's Top 10 Channels

By exchange4media News Service | Apr 21, 2017

The 10th season of VIVO IPL 2017 helped Sony MAX become the most watched channel in the Top 10 Channels Across Genres helping the latter garner 1.4 billion impressions

With live sports now a major driver for OTT, is TV now up for some stiff competition?

By Madhuwanti Saha | Apr 03, 2017

With Hotstar eyeing Rs 200 crore in advertising revenue for live streaming the 10th edition of IPL, sports is turning out to be the main driver for OTT players. Will live sports here fetch in the same traction from advertisers as television eventually?

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

By exchange4media News Service | Mar 10, 2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

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