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KKR Vs RCB brings in 26 million impressions in week 4 of IPL: BARC

By exchange4media News Service | May 08, 2017

Kolkata Knight Riders Vs Royal Challengers Bangalore fetched the maximum ratings in the fourth week of IPL. Meanwhile, Hindi and English movie premieres such as ‘Ok Jaanu’ and ‘Teenage Mutant Ninja Turtles: Out of the Shadows’ strengthened Colors and HBO viewership, respectively

363.9 million in 4 weeks: VIVO IPL 2017 already has more viewers than the entire IPL 2016 edition

By exchange4media News Service | May 05, 2017

In just 32 matches, IPL 2017 has already garnered a cumulative reach of 363.9 million viewers as against 361 million viewers for the complete IPL 2016 edition

VIVO IPL 2017 catapults Sony MAX to No. 1 spot in BARC's Top 10 Channels

By exchange4media News Service | Apr 21, 2017

The 10th season of VIVO IPL 2017 helped Sony MAX become the most watched channel in the Top 10 Channels Across Genres helping the latter garner 1.4 billion impressions

With live sports now a major driver for OTT, is TV now up for some stiff competition?

By Madhuwanti Saha | Apr 03, 2017

With Hotstar eyeing Rs 200 crore in advertising revenue for live streaming the 10th edition of IPL, sports is turning out to be the main driver for OTT players. Will live sports here fetch in the same traction from advertisers as television eventually?

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

By exchange4media News Service | Mar 10, 2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

By exchange4media News Service | Mar 10, 2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

SPN completes first phase of Ten Sports Network acquisition

By exchange4media News Service | Mar 01, 2017

SPN’s cluster of nine sports channels will now include Sony SIX, Sony Six HD, Sony ESPN, Sony ESPN HD, TEN 1, TEN 1 HD, TEN 2, TEN 3, and TEN Golf HD

Union Budget 2017 spurs viewership of Hindi business news channels 91%: BARC @ Week 5

By exchange4media News Service | Feb 14, 2017

English business channels witnessed viewership grow 5.5 times to 595 impressions’000s as against 109 impressions 000s in the previous four week average to know what the Finance Minister Arun Jaitley has proposed for the year ahead.

DD channels' viewership surges 15x as nation celebrates 68th Republic Day: BARC @ Week 4

By exchange4media News Service | Feb 08, 2017

While Doordarshan channels across India saw viewership rise 15 per cent to 7554 impressions ‘000s over its four week average of 499 impressions ‘000s, its viewership base across Hindi speaking markets grew 14 per cent to 6348 impressions ‘000s as against its four-week average of 446 impressions’000s.

SPN acquires TV and digital rights of Aircel Chennai Open 2017

By exchange4media News Service | Dec 29, 2016

The tournament, which is into its 22nd year, will be broadcast live on Sony SIX Sony, SIX HD as well as the SonyLIV app and website

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