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SPN's English Cluster takes the creative route to support World AIDS Day

By exchange4media News Service | Dec 01, 2016

This World AIDS Day, Sony Pictures Network’s English Cluster (Sony Le PLEX HD, Sony PIX and AXN) has made a small effort in supporting the cause of increasing AIDS awareness by creating messages to build awareness

TV channels line up special content for Diwali

By exchange4media News Service | Oct 29, 2016

With Diwali being celebrated across India this weekend, we take a look at all the special programming on television this year

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

Premium English channel Sony Le Plex HD to go live tomorrow

By exchange4media News Service | Aug 23, 2016

SPN's latest high definition premium English movie channel, Sony Le Plex HD will launch on TV screens tomorrow

BARC Ratings: Viewership peaks for UEFA Euro 2016's Hungary vs Portugal match

By exchange4media News Service | Jul 05, 2016

According to the BARC data for week 24 (18-24 June, 2016), four major sports tournaments- UEFA Euro 2016 France Live, Prayag Cup, Hero FIH Hockey Champions Trophy London 2016-Final and Copa America Centenario 2016 benefitted their respective channels hugely

Leo Burnett elevates Ajeeta Bharadwaj as Planning Head, Mumbai

By exchange4media News Service | May 12, 2016

Bharadwaj, who was previously Executive Planning Director, will report to Dheeraj Sinha, Chief Strategy Officer - South Asia, Leo Burnett

Sony PIX to showcase 'Fast and Furious PIXathon' on May 15

By exchange4media News Service | May 10, 2016

The PIXathon will air four back to back movies from world franchise- The Fast and The Furious’, ‘2Fast 2Furious’, ‘Tokyo Drift’ and ‘Fast and Furious’

Broadcasters line-up colourful programming mix to celebrate Holi

By exchange4media News Service | Mar 23, 2016

With the festival of Holi around, most of the channels have lined up something exclusive ranging from action movies, animations and special shows, while few have taken a different route to raise awareness about saving water

Broadcasters offer movie marathons, documentaries and musical tributes to mark Republic Day

By Madhuwanti Saha | Jan 27, 2016

As the country celebrated its 67th Republic Day, the broadcasters had varied offerings lined up for the viewers, from movie marathons to special shows revolving around eminent historical figures and documentary films

Sony Pix reshapes its consumer connect strategy with its new version 2.0

By exchange4media News Service | Dec 24, 2015

Sony Pix is supplementing its content with big blockbuster premieres of 2015 like Jurassic World to reshapes its consumer strategy. For 2016 PIX will have a female voice-over as the voice of the channel as an attempt to ‘break the clutter’

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