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Focus on the rapidly expanding Mobile Marketing Automation: Almitra Karnik, Head of Marketing & Global Growth, CleverTap

By Ronald Menezes | May 26, 2017

Karnik says that the Mobile Marketing Automation will be a $98 billion opportunity by 2021 and it's been growing at a CAGR of 28.1%

Star Plus and Sony Pal continue to dominate urban and rural markets, respectively @ BARC Week 20

By exchange4media News Service | May 26, 2017

Star Plus and Sony Pal fetched 427 million and 435 million impressions, respectively, as per BARC’s data for week 20

Universal Music India promotes Vinit Thakkar to Senior VP, India

By exchange4media News Service | May 26, 2017

Thakkar to delve into the operations of Universal Music Group’s Indian and South Asian business

PromaxBDA Conference & Awards 2017 ends on a high note

By exchange4media News Service | May 23, 2017

Top awards were bagged by Star India, Viacom18, Sony Pictures Network India and Zee Entertainment

Private DTH operators least perturbed by DD Free Dish's expansion

By Saif Ahmad Khan | May 22, 2017

Free Dish is offering vacant non-news and current affairs DTH slots as part of an e-auction on May 25

Star Plus and Sony Pal continue to lead urban and rural markets respectively @ BARC Week 19

By exchange4media News Service | May 19, 2017

Star Plus and Sony Pal continue to dominate over urban and rural market with 422 million and 431 million impressions, respectively, as per BARC’s data for week 19

SonyLIV launches Gujarati rom-com web series, 'Kacho Papad Pako Papad'

By exchange4media News Service | May 17, 2017

The show marks yet another addition to SonyLIV’s regional content catalogue

Kumkum Bhagya maintains lead overall, Naagin recaptures urban market @ BARC Top 10 Shows in Week 18

By exchange4media News Service | May 15, 2017

While 'Kumkum Bhagya' continued to become the most watched show overall, 'Naagin' and 'Baalveer' topped the urban and rural markets, respectively

Mother aspiring to be a professional? Be ready for a lot of hard work: Anita Nayyar, CEO, Havas Media Group, India & South Asia

By exchange4media News Service | May 13, 2017

On the occasion of Mother’s Day, we spoke to some business leaders in the media fraternity about being a working mother

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