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BARC Week 28: Star Plus overtakes Zee TV to reclaim top spot in Hindi GEC

By exchange4media News Service | Jul 21, 2017

Star Plus made a comeback to lead Hindi GEC collectively for BARC Week 28 (July 8–14). The same channel and Zee Anmol led urban and rural market, respectively

KBC as a game show does not discriminate, it is a great leveler: Nitesh Tiwari

By Neeta Nair | Jul 21, 2017

Dangal director Nitesh Tiwari has been associated with KBC campaigns for six seasons in a row

Kaun Banega Crorepati rolls out campaign featuring Amitabh Bachchan for Season 9

By exchange4media News Service | Jul 20, 2017

The campaign ‘Jawab Dene Ka Waqt Aa Gaya Hai’ underlines the show’s core thought 'knowledge is a great leveller' in life

Sony YAY! partners with India Kids Fashion Week's 5th edition

By exchange4media News Service | Jul 20, 2017

As the official kids channel partner, Sony YAY! will air IKFW’s Mumbai and Delhi shows

The future of sports is multi-sport: NP Singh, SPN

By exchange4media News Service | Jul 19, 2017

Sony Pictures Networks India (SPN) integrates the philosophy of ‘Sports Inspires Life’ to Go-Beyond® and engage viewers in a multi-sport viewership culture; all channels in the sports network get their distinct content positioning

Patanjali is among India's Most Influential Brands: Ipsos study

By exchange4media News Service | Jul 14, 2017

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of the study

Zee TV takes over Star Plus to lead Hindi GEC @BARC Week 27

By exchange4media News Service | Jul 14, 2017

Zee TV dethroned Star Plus to top Hindi GEC collectively for BARC’s Week 27 (July 1–7). Meanwhile, Star Plus and Rishtey led urban and rural market, respectively

Sony MAX to air family entertainer, Katamarayudu

By exchange4media News Service | Jul 13, 2017

Katamarayudu airs on 15th July, Saturday at 8 pm and 23rd July, Sunday at 8 pm on Sony MAX

ITW Consulting bags title and in-stadia advertising rights of India Tour of Sri Lanka 2017

By exchange4media News Service | Jul 12, 2017

The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during Sri Lanka v/s Zimbabwe and Sri Lanka v/s India series

The shows must go on...

By Madhuwanti Saha | Jul 12, 2017

With DD National’s popular show ‘Tenali Rama’ being recently launched on Sony SAB with a fresh and modern look, we look at the recent trend of channels reviving popular classic shows

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