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Algorithms are not fool-proof: Google’s UK fiasco a wake-up call for marketers?

By Ruhail Amin | Mar 28, 2017

After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is scope for such crisis showing up again, especially in cases where small to medium digital marketing agencies are involved

CBFC denies airing of 'The Danish Girl' on Sony Le PLEX HD; Twitteratti criticizes decision

By exchange4media News Service | Mar 28, 2017

CBFC had cancelled the scheduled broadcast of Oscar-winning movie ‘The Danish Girl’ on Sony Pictures Network’s channel, Sony Le PLEX HD, on March 26, citing it as controversial

'Naagin' bounces back to reclaim its top spot across markets in BARC's Top 10 Shows @Week 11

By exchange4media News Service | Mar 24, 2017

BARC India’s Week 11 (March 11 – 17, 2017) Top 10 Shows list saw ‘Kumkum Bhagya’ on Zee TV slip to second position in the overall Top 10 Shows with 12 million impressions

Star Plus and Sony Pal lead urban and rural markets respectively @BARC Week 11 Ratings

By exchange4media News Service | Mar 24, 2017

According to BARC data for week 11, Star Plus and Sony Pal maintain their hold over urban and rural markets respectively

K&J undergoes re-engineering; puts a pause on search business

By exchange4media News Service | Mar 23, 2017

Partners Abha Kapoor and Nita Joshi now see a need to transfigure the fundamental approach towards providing a broad spectrum of expertise and counselling that has been the bedrock of K&J's success

'Kumkum Bhagya' becomes the most watched in overall BARC's Top 10 Shows @Week 10

By exchange4media News Service | Mar 17, 2017

BARC India’s Week 10 (March 4–10) Top 10 Shows list saw ‘Kumkum Bhagya’ on Zee TV displace ‘Naagin’ from the number one spot in the overall Top 10 Shows with 11.9 million impressions

Star Plus and Sony Pal lead urban and rural markets respectively @BARC Week 10 Ratings

By exchange4media News Service | Mar 17, 2017

According to BARC data for week 10, both Star Plus and Sony Pal continued to maintain their hold over urban and rural markets respectively

Twitter celebrates First View anniversary in India

By exchange4media News Service | Mar 11, 2017

First View gives brands exclusive ownership of Twitter’s most valuable real estate for 24 hours. Its exclusive placement enables brands to achieve “Love at First View,” getting attention at the top of the timeline when people are at their most receptive

Across markets, 'Naagin Season 2' continues to rule while 'Amul Sa Re Ga Ma Pa Little Champs' enters at third spot @ BARC's Top 10 shows

By exchange4media News Service | Mar 10, 2017

According to BARC India’s Week 9 (February 25 – March 3) Top 10 Shows list, the second season of ‘Naagin’ on Colors maintained its lead across markets followed by Zee’s Kumkum Bhagya

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

By exchange4media News Service | Mar 10, 2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

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