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Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Indigo iStrat wins digital mandate for Indepay Networks

By exchange4media News Service | Jan 20, 2017

As part of the mandate, the agency will handle Indepay’s Brand Communication, Social Media and Digital Media planning for India and other global markets

Naagin dominates urban and rural markets: BARC's week 2 data

By exchange4media News Service | Jan 20, 2017

The ‘Naagin’ franchise has turned out to be a favourite among urban and rural market, both individually and collectively, according to BARC data in week 2 (January 7-13)

Star Plus, Rishtey lead urban and rural markets respectively @BARC Ratings Week 2

By exchange4media News Service | Jan 20, 2017

Star Plus retained its leadership in the second week of BARC 2017 (January 7-13) in the urban market, garnering 470 million impressions. Rishtey continued to rule the rural market with 376 million impressions

PWL viewership soars amidst other sporting leagues

By exchange4media News Service | Jan 18, 2017

PWL witnessed a viewership of 5.41 crore in its opening week as compared to 3.1 crore in the last season.

Sony PIX to air sci-fi thriller The 5th Wave tomorrow

By exchange4media News Service | Jan 17, 2017

The movie did business worth USD 10 million worldwide

Sony ROX HD will stand its own ground and become successful: NP Singh, SPN

By exchange4media News Service | Jan 17, 2017

Sony Pictures Networks India has set its eye on achieving leadership in the Hindi music space and grabbing a large market share with the launch of it second music channel, Sony ROX HD

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Eros International announces film production line-up for 2017-18

By exchange4media News Service | Jan 13, 2017

The pipeline includes more than 50 films across 8 languages and over 40 directors on board

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