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Sony MAX launches third edition of 'No Talkies Nautanki Returns'

By exchange4media News Service | Nov 25, 2016

Organised exclusively for media agencies, it provides the movie buffs with the opportunity to participate in a national level competition wherein registered teams play ‘Dumb Charades’ on Bollywood films using hand gestures to enact and communicate with each other

Mastiii garners highest GRP ever

By exchange4media News Service | Nov 09, 2016

Youth Channel from the SAB Group umbrella has set a new benchmark in the music genre by garnering 30 GRPs, the highest that the genre has ever seen over the years. The channel now leads by 45% from the #2 Channel –Sony Mix and 52% from the #3 channel -9XM

TV channels line up special content for Diwali

By exchange4media News Service | Oct 29, 2016

With Diwali being celebrated across India this weekend, we take a look at all the special programming on television this year

Festive discount war gets Snapdeal, Amazon & Flipkart on top spenders list on TV: BARC

By Sarmistha Neogy | Oct 14, 2016

Snapdeal which had entered the BARC top advertisers list last week, slipped from the third spot to the sixth place for week 40 with 19,143 insertions

Sony MAX & MAX2 readies movie marathon this Dussehra

By exchange4media News Service | Oct 07, 2016

The network will offer a mélange of hit movies on 11th October on Sony MAX and MAX2

Marathon series, movie premieres, infotainment keep viewers glued to TV screens on I-Day

By exchange4media News Service | Aug 16, 2016

On India’s 70th Independence Day, channels across spectrum kept viewers hooked to TV-screens with premieres, marathon series, special shows and patriotic songs

With distinctive positioning, we continue to create emotional equity with our audience: Vaishali Sharma, Sony MAX2

By Madhuwanti Saha | Aug 12, 2016

In its third year Sony MAX2, the evergreen Hindi movie channel brings out their second campaign with a new tagline and fresh content

BARC Ratings: 'Fan' premiere on Sony Max takes slot up 28%

By exchange4media News Service | Jul 28, 2016

In the third week of Pro Kabaddi League-Season 4, the match between Dabang Delhi K.C versus Telugu Titans on Sunday fetched the highest viewership ratings. The telecast of UEFA Euro 2016 Finale played between Portugal and France also benefitted Sony Six (SD+HD) and Sony ESPN (SD+HD). The Men’s Singles and Women’s Singles Final of the Wimbledon Lawn Tennis Championships 2016 fetched impressive ratings for the channels. WTP of the movie ‘Fan’ on garnered good ratings for Sony Max

India TV's 'Aap ki Adalat' with Rajnath Singh takes slot up 44%

By exchange4media News Service | Jun 15, 2016

The final match of VIVO IPL 2016 live played between Royal Challengers Bangalore and Sunrisers Hyderabad fetched highest impressions during the season. IPL Final 2016 took the viewership up by 7.4 per cent over IPL Final 2015 across All India 1mn+

SPN India launches new FTA Hindi movie channel- 'Sony WAH'

By exchange4media News Service | Jun 14, 2016

The channel will showcase a mix of Hindi movies as well as films from the southern parts of India dubbed in Hindi. There will be a lot of marquee titles as well ranging across present-day blockbusters to movies from the last three decades

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