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VIVO IPL 2017 catapults Sony MAX to No. 1 spot in BARC's Top 10 Channels

By exchange4media News Service | Apr 21, 2017

The 10th season of VIVO IPL 2017 helped Sony MAX become the most watched channel in the Top 10 Channels Across Genres helping the latter garner 1.4 billion impressions

VIVO IPL 2017 registers 40 per cent spike in viewership in first three matches

By Madhuwanti Saha | Apr 18, 2017

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

By exchange4media News Service | Mar 10, 2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

By exchange4media News Service | Mar 10, 2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

BARC India updates TV Universe; total TV viewership jumps up by 18%

By exchange4media News Service | Mar 03, 2017

With the new Universe Estimate (UE), Week 8 has seen a significant increase of 18 per cent in Total TV viewership in the country. Total TV impressions have grown from 22.7 billion in week 7 to 26.7 billion impressions in week 8

Parade, premieres and women ruled television this Republic day

By exchange4media News Service | Jan 27, 2017

As India celebrated its 68th Republic day yesterday, broadcasters had varied offerings lined up for viewers, from movie marathons to special shows revolving around eminent historical figures and also documentary films

PWL viewership soars amidst other sporting leagues

By exchange4media News Service | Jan 18, 2017

PWL witnessed a viewership of 5.41 crore in its opening week as compared to 3.1 crore in the last season.

SPN’s new music HD channel Sony Rox HD goes on air on January 16

By exchange4media News Service | Jan 12, 2017

Sony Pictures Networks India is launching its new Hindi music HD channel called Sony Rox HD on January 16

Guest Column: The big reality is the emergence of DD Direct as a formidable platform to reach out to the rural audiences Neeraj Vyas, Sony MAX

By Neeraj Vyas | Dec 21, 2016

Neeraj Vyas, EVP & Business Head, Sony MAX movie cluster, SPN Network looks back at the highlights of 2016 in the broadcast industry and forecasts 2017

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