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Sony Bravia celebrates festive season with a new campaign by Hakuhodo Percept

By exchange4media News Service | Oct 17, 2015

Every year, around the festive season, Sony Bravia releases a campaign to reemphasize its position in the market. This time the new TVC is for the Sony Bravia Triluminos

Avian Media wins Sony India PR mandate

By exchange4media News Service | Jun 06, 2015

The PR agency will be responsible for re-iterating and emphasizing Sony’s business strengths

Nominees for IAA Leadership Awards announced

By exchange4media News Service | Apr 14, 2015

IAA has revealed the nominees across the 12 categories for the 3rd Edition of IAA Leadership Awards

Carat bags Popees Baby Care’s media duties

By exchange4media News Service | Apr 08, 2015

Carat will handle the account from its Kochi office. It won the account in a multi-agency pitch. Maxus was the incumbent on the account

Carat from the DAN umbrella bags Rs 180 crore Sony India's Media Mandate

By Priyanka Mehra | Apr 02, 2015

On the back of a multi-agency pitch that took place last year, Carat from the Dentsu -Aegis Network has bagged the Sony media duties. Initiative from the IPG umbrella is the incumbent agency on the account

Rs 5 lakh for 10-second spot? Are marketers taking the World Cup bait?

By Collin Furtado | Feb 05, 2015

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015

Group K Media launches operations in Delhi

By exchange4media News Service | Jan 07, 2015

The brand has roped in Javed Akhtar as VP and Unnikrishnan as Business Development Head

Results awaited on Sony's Rs 300 crore media mandate

By Priyanka Mehra | Nov 20, 2014

Sony has finished the pitch process for its media mandate and the results are awaited shortly. The account size is estimated to be upwards of Rs 300 crore. IPG Mediabrand’s Initiative is the current agency on record

E-tailers and retailers lock horns for fireworks in festive skies

By Ankur Singh | Oct 21, 2014

The aggressive thrust from e-commerce players has forced retailers to up their game this festive season with discounts, partnerships and increased ad spends. Consumers are not complaining

Weber Shandwick, Adfactors & 20:20 MSL lead exchange4media’s IPRCCA Awards shortlist

By exchange4media News Service | Oct 09, 2014

63 entries have been shortlisted for 2014 edition of India PR & Corporate Communications Awards

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