Search Result : Sony India News

Sony India appoints Initiative Media as its Media Agency

By exchange4media News Service | May 30, 2017

The scope of services will also include providing media planning and buying across platforms

Consumer electronics major Sony India initiates media pitch

By Priyanka Mehra | Feb 03, 2017

The account size is estimated to be around Rs 200 crore

Sony Bravia celebrates festive season with a new campaign by Hakuhodo Percept

By exchange4media News Service | Oct 17, 2015

Every year, around the festive season, Sony Bravia releases a campaign to reemphasize its position in the market. This time the new TVC is for the Sony Bravia Triluminos

Avian Media wins Sony India PR mandate

By exchange4media News Service | Jun 06, 2015

The PR agency will be responsible for re-iterating and emphasizing Sony’s business strengths

Nominees for IAA Leadership Awards announced

By exchange4media News Service | Apr 14, 2015

IAA has revealed the nominees across the 12 categories for the 3rd Edition of IAA Leadership Awards

Carat bags Popees Baby Care’s media duties

By exchange4media News Service | Apr 08, 2015

Carat will handle the account from its Kochi office. It won the account in a multi-agency pitch. Maxus was the incumbent on the account

Carat from the DAN umbrella bags Rs 180 crore Sony India's Media Mandate

By Priyanka Mehra | Apr 02, 2015

On the back of a multi-agency pitch that took place last year, Carat from the Dentsu -Aegis Network has bagged the Sony media duties. Initiative from the IPG umbrella is the incumbent agency on the account

Rs 5 lakh for 10-second spot? Are marketers taking the World Cup bait?

By Collin Furtado | Feb 05, 2015

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015

Group K Media launches operations in Delhi

By exchange4media News Service | Jan 07, 2015

The brand has roped in Javed Akhtar as VP and Unnikrishnan as Business Development Head

Results awaited on Sony's Rs 300 crore media mandate

By Priyanka Mehra | Nov 20, 2014

Sony has finished the pitch process for its media mandate and the results are awaited shortly. The account size is estimated to be upwards of Rs 300 crore. IPG Mediabrand’s Initiative is the current agency on record