Impact Person Of The Year: Which Of These Predictions Will Come True Tonight?

Industry leaders play the guessing game, and tell us who according to them would win the IMPACT Person of the Year 2017 award

Did Bharti Singh turn her wedding into an influencer marketing opportunity?

The newly-wed extensively promoted a jewellery brand, wedding invitation card maker and retailer Big Bazaar on social media channels

Hotstar's Billions OOH campaign is intriguing but not all are impressed

The OOH Campaign for the TV series Billions streaming on the OOT platform was created in-house by the company

OOH sector expects sluggish festive season

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Dig...

How badly was the OOH sector hit during #MumbaiRains on Tuesday?

OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

The consumer is hooked on to content all day long: Jignesh Maniar, Onads Communication

Ad man Jignesh Maniar’s agency will now create engaging video content for brands

Bar soap ads shun falling rose petals for grit and grime

Two brands, Vivel and Hamam have both cashed in on the women empowerment sentiment to create a refreshing brand communication

e4m NEONS OOH, 2017: Shortlist Unveiled

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016...