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Snapdeal, Flipkart, Amazon kickstart high-intensity advertising ahead of festive discount war

By Sarmistha Neogy | Sep 29, 2016

The fact that these three players will have their respective sale offers running during the same time, it is expected that we will witness more media blitzkrieg, including front page jacket wars and taking potshots at each other’s creative while the sale is on

Bigg Boss 10 to premiere on October 16; back again at 10:30PM weekday slot

By exchange4media News Service | Sep 28, 2016

Appy Fizz is the presenting sponsor, Oppo Mobiles is the 'powered by' sponsor and the show is driven by Maruti Suzuki Swift

With 1.06 bn calls in ecomm sector & 4.6 bn calls for cab booking, Truecaller users witness steep rise: TrueInsights Report 2016

By exchange4media News Service | Sep 27, 2016

The data in this report was aggregated anonymously from incoming and outgoing calls to ecommerce and cab hailing services in India during the period of January 1, 2016 to June 30, 2016.

Snapdeal, Amazon, Pepperfry, Flipkart prep up for Diwali with new campaigns

By exchange4media News Service | Sep 22, 2016

While some players have kept their communication purely discount led, the others are trying to highlight the spirit of the festival

GREY group India appoints Aritra Chaudhuri as Senior Creative Director, Bangalore

By exchange4media News Service | Sep 20, 2016

Chaudhuri joins with 10 years of extensive experience in various sectors including Strategic Planning, Advertising, Integrated Campaign Design, Trans media Storytelling, Digital Marketing, Social Media, Art Direction and Graphic Design

Bigg Boss 10 powered by Oppo Mobiles may return to 9PM primetime slot

By exchange4media News Service | Sep 14, 2016

Maruti Corp also joins the list of other brands associated with the property. The format for this year’s Bigg Boss has few new additions, like for the first time throwing it open to public.

Snapdeal unveils new brand identity with 'Unbox Zindagi'

By exchange4media News Service | Sep 13, 2016

The new brand identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life

E-commerce looks for an exciting H2’16 as festive season kicks in

By Sarmistha Neogy | Sep 07, 2016

Snapdeal has allocated more than Rs 200 crore on a 360 degree marketing campaign over the next 60-days

Flipkart, Amazon and Snapdeal prep up for the festive season with more initiatives for sellers

By Madhuwanti Saha | Sep 07, 2016

With festivals almost knocking on the doors, e-commerce giants are experimenting with sellers to work around the restrictions on deep discounting and disbursing collateral-free loans

Snapdeal Gold takes on Amazon Prime and Flipkart Assured, gets over 1 lakh customers in 24 hours

By exchange4media News Service | Aug 31, 2016

Snapdeal Gold takes on Amazon Prime and Flipkart Assured with facilities like free shipping, upgrade to next-day delivery and extended purchase protection at no additional cost

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