Search Result : Snapdeal News

Brands revel in festive shopping frenzy : Rajendra Khare, SureWavesMediaTech

By Rajendra Khare | Oct 28, 2016

Our lives today are a blend of online activity and real world lifestyles. We are constantly accessing information, sharingour lives on social media and showcasing our individuality writes RajendraKhare, Founder, Chairman & Managing Director, SureWavesMediaTech Pvt Ltd

Flipkart, Amazon, Snapdeal kick-start Round 3 of Diwali sales with aggressive marketing

By Sarmistha Neogy | Oct 26, 2016

Though the festive marketing spends are lesser in proportion to the previous year, but media planners expect that the momentum will continue till Christmas

How advertisers are leveraging kids channels this Diwali

By Madhuwanti Saha | Oct 24, 2016

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Snapdeal goes all out on TV, as Flipkart, Amazon focus more on print

By exchange4media News Service | Oct 21, 2016

According to week 41 (October 8 to 14) of the BARC Ratings, Snapdeal continues to be in the list of ‘Top 10 Brands’ among the top spenders from the e-commerce lot on TV

Content, which is engaging and builds dialogue with consumers, drives any digital brand campaign: Rohit Prakash Gupta

By exchange4media News Service | Oct 17, 2016

Dabur has embarked on a journey to become ‘Future Ready’, across its product line as well as communications and Rohit Prakash Gupta, Head of Marketing Services, Dabur India, calls digital “a key pillar” of this strategy

Festive discount war gets Snapdeal, Amazon & Flipkart on top spenders list on TV: BARC

By Sarmistha Neogy | Oct 14, 2016

Snapdeal which had entered the BARC top advertisers list last week, slipped from the third spot to the sixth place for week 40 with 19,143 insertions

BBH India launches its new office in Delhi

By exchange4media News Service | Oct 13, 2016

The agency has named Shreekant Srinivasan as General Manager,VasudhaMisra as Executive Creative Director and Ankit Singh as Strategy Director to lead the Delhi office

Famous Innovations ropes in G V Krishnan as CEO, South

By exchange4media News Service | Oct 10, 2016

Krishnan was President for South Region at Lowe Lintas until June this year.

Snapdeal enters BARC chart among top three spenders on TV

By exchange4media News Service | Oct 07, 2016

The e-commerce giant Snapdeal has not only entered the BARC chart of ‘Top 10 Brands across genres’ but claimed the third spot with 18,177 insertions for week 39 (September 24-30)

eBay joins Flipkart, Amazon, Snapdeal's festive mania with new emotional campaign

By exchange4media News Service | Oct 05, 2016

The new campaign ‘ThingsDon’tJugde’ encourages consumers to shop without inhibition from the eBay site