Search Result : Snapdeal News
 

Brand Factory joins Flipkart-Amazon sale war

By exchange4media News Service | May 11, 2017

With their sales almost running into each other, the brands have launched large scale campaigns to highlight their offers

E-com platforms challenge market hegemony with focused digital advertising push

By Abhinn Shreshtha | May 10, 2017

With a huge audience with a clear intent on carrying out transactions, online marketplaces have emerged as a strategic advertising platforms for brands

Mobile Handsets and Telecom Services accounted for 32% ads in first 15 IPL matches: TAM

By Anurag Singh | May 08, 2017

After claiming the top spot for the last two IPL editions, E-commerce trails in ad spend in VIVO IPL 2017

Ads from telecom, e-commerce, and banking sectors witnessing steady increase in complaints: Shweta Purandare, Secretary General, ASCI

By Venkata Susmita Biswas | May 05, 2017

Industry watchdog received 72 complaints against ads in the telecom industry in 2016-2017

Zenith strengthens organisational structure with three senior-level hires

By exchange4media News Service | May 04, 2017

Atul Sharma, Swati Jha and Love Guglani have joined Zenith to upscale operations

Is Softbank board giving in-principle nod to Flipkart-Snapdeal merger?

By exchange4media News Service | Apr 28, 2017

SoftBank board has reportedly approved a deal to gain 20 percent stake in the Snapdeal-Flipkart merged entity as well as approving a plan to buy out Snapdeal investors

Guest Column: Brands must listen well to avoid blunders, quixotic or otherwise: Shoebahmed Shaikh, Director - South, Ideosphere Consulting

By Shoebahmed Shaikh | Apr 21, 2017

If you listen, chances are that you will be able to say the right things, believes Shaikh

Will Amazon & Alibaba face their toughest battle in India?

By Ruhail Amin | Apr 20, 2017

Flipkart’s latest acquisition of eBay has once again put the odds in its favour. The question is: will Flipkart’s move be a game changer of sorts? Will it help domestic players consolidate and emerge as a tough competition for global takeover?

Flipkart buys eBay India biz as part of $1.4 billion fund raising deal

By Abhinn Shreshtha | Apr 11, 2017

Flipkart has raised $1.4 billion from Tencent, eBay, and Microsoft and has acquired eBay India as part of its latest round of fund raising

Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)

By exchange4media News Service | Mar 25, 2017

Madison OOH won both Creative and Media agency of the year while Ola and Tata were jointly declared OOH Advertisers of the Year at the seventh edition of exchange4media’s Neon Awards for outdoor advertising

123