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Guest Column: Brands must listen well to avoid blunders, quixotic or otherwise: Shoebahmed Shaikh, Director - South, Ideosphere Consulting

By Shoebahmed Shaikh | Apr 21, 2017

If you listen, chances are that you will be able to say the right things, believes Shaikh

Will Amazon & Alibaba face their toughest battle in India?

By Ruhail Amin | Apr 20, 2017

Flipkart’s latest acquisition of eBay has once again put the odds in its favour. The question is: will Flipkart’s move be a game changer of sorts? Will it help domestic players consolidate and emerge as a tough competition for global takeover?

Flipkart buys eBay India biz as part of $1.4 billion fund raising deal

By Abhinn Shreshtha | Apr 11, 2017

Flipkart has raised $1.4 billion from Tencent, eBay, and Microsoft and has acquired eBay India as part of its latest round of fund raising

Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)

By exchange4media News Service | Mar 25, 2017

Madison OOH won both Creative and Media agency of the year while Ola and Tata were jointly declared OOH Advertisers of the Year at the seventh edition of exchange4media’s Neon Awards for outdoor advertising

Malini Agarwal tops IMPACT's list of 50 Most Influential Women, 2017

By exchange4media News Service | Mar 24, 2017

Taking native advertising to an altogether different level, Agarwal is undoubtedly one of the biggest influencers in the digital space today

Freecharge promotes Ankit Khanna to Chief Operating Officer

By exchange4media News Service | Mar 23, 2017

Khanna will be managing product, user growth, user experience, and business development at Freecharge

Snapdeal appoints Jason Kothari as CEO of FreeCharge, commits USD 20 million investment

By exchange4media News Service | Mar 21, 2017

Kothari retains his key leadership role as Chief Strategy and Investment Officer at Snapdeal

e4m NEONS OOH, 2017: Shortlist Unveiled

By exchange4media News Service | Mar 17, 2017

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.

Snapdeal launches five new commercials to help 'Unbox your Style'

By exchange4media News Service | Mar 16, 2017

Taking forward the brand narrative on Unbox Zindagi, these films explore moments where fashion is instrumental to defining a new phase of life, says Kanika Kalra, Vice President - Marketing, Snapdeal and FreeCharge

Layoffs, freezing projects and reducing payouts: e-commerce giants sharpen their cost-cutting strategy

By exchange4media News Service | Mar 06, 2017

2017 is turning out to be a dark year for ecommerce giants with large scale layoffs, high-profile management exits and cuts in valuation spilling in. Every player is sharpening its strategy to reduce costs and conserve cash with the sole objective to rake in profits

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