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With Snapdeal confirming layoffs, co-founders Kunal Bahl and Rohit Bansal write to employees about their tough decision

By exchange4media News Service | Feb 24, 2017

Focus only on your core, stop all non-core activities, reduce costs drastically, and turn profitable as soon as you can, advise Bahl and Bansal, who are themselves taking 100 per cent salary cut

With just 4% contribution to Adex in 2016, have ecommerce lavish spends been cut to size?

By Ruhail Amin | Feb 22, 2017

Surprisingly, ecommerce that had taken the media market by storm in 2015 contributed only 4% to the total pie in 2016. In fact, investment by e-commerce category decreased by more than Rs 500 crore across TV, Print and Radio in 2016.

Who's to gain from the potential Paytm-Snapdeal merger?

By exchange4media News Service | Feb 20, 2017

Paytm’s ecommerce site, Paytm Mall and Snapdeal are exploring a merger option and have held early talks on it. The common factors over here are Alibaba, the Chinese e-commerce giant and Japanese major, SoftBank

Snapdeal expects to turn profitable in two years despite all odds

By exchange4media News Service | Feb 08, 2017

Despite Snapdeal’s suspension of the affiliate program, exit of two long-time employees and its losses, it expects to turn profitable in two years

Will the Alibaba-Paytm collaboration jolt the Indian ecommerce space in 2017?

By Ruhail Amin | Feb 07, 2017

Paytm, the leading digital wallet player in the country, is all set to foray into the ecommerce space with a fresh round of investment totalling over $250 million from its biggest Chinese investor-Alibaba

E-commerce players hail Union Budget 2017

By exchange4media News Service | Feb 03, 2017

E-retailers and online services companies have generally expressed positive sentiment towards Budget 2017, particularly for its emphasis on developing the digital economy as well as for a number of startup friendly measures that it includes.

Shopclues makes a surprise entry in BARC's Top 10 Brands

By exchange4media News Service | Feb 03, 2017

While Amazon, Myntra and Snapdeal fail to make it to BARC’s Top 10 Brands, online retail firm Shopclues enters the list at fourth spot

Amazon India tops BARC's Top 10 Brands list for the third consecutive week

By exchange4media News Service | Feb 01, 2017

BARC India’s third week of 2017’s viewership and ad insertions data saw Amazon topping Top 10 Brands for the third consecutive time and strengthening its position in the Top 10 Advertiser list

Snapdeal commands 36.75% share; BigBasket most aggressive player with 79.7% share of TV ad pie: Silverpush report

By exchange4media News Service | Jan 25, 2017

Following demonetisation TV spots of the e-wallet sector rose while that of the fashion e-commerce sector fell significantly

Amazon India holds firm in BARC’s Top 10 Advertisers and Top 10 Brands charts

By exchange4media News Service | Jan 20, 2017

BARC’s second week of 2017 (January 7-13) saw ecommerce giant Amazon India making its presence in both Top 10 Brands and Advertisers list under Across Genres category

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