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From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!

By Sarmistha Neogy | Dec 05, 2016

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers

Cash on delivery is a big pain point from an economics and logistics perspective-Kunal Bahl, Snapdeal

By Ruhail Amin | Nov 21, 2016

Speaking exclusively to exchange4media, Kunal Bahl, CEO, Snapdeal articulated on how the government’s new move will impact the sector in the long run. Bahl pointed out that the demonetisation move has been seen as a welcome development from the investor community

E-comm players feel the heat of demonetisation; online sales dip 30%

By Ruhail Amin | Nov 16, 2016

One of the main factors of this slump is the use of cash on delivery (COD) facility, which according to industry insiders accounts for 60 per cent of total e-commerce sales

Citi creates a bond this Diwali with #WhatsyourDiwaliDelight campaign

By exchange4media News Service | Nov 14, 2016

Citi came up with integrated media campaign to showcase how people can plan something special for their loved ones despite not being physically present

Guest Column: What worked for content marketing this Diwali? – Neeraj Singhal, Outbrain

By Neeraj Singhal | Nov 14, 2016

With an increasing number of Indian consumers turning to digital platforms to research, and make purchases for their Diwali shopping, content has indeed become indispensable for brands hungry to attract and retain customers, writes Neeraj Singhal, Director-Sales, India, Outbrain

Mobile-wallet companies encash on cash crunch situation through aggressive marketing

By Sarmistha Neogy | Nov 14, 2016

Paytm, FreeCharge, MobiKwik, Ola Money see spurt in user base, traffic and merchant enquiries

Airtel Cellular, Honor 8, Sunsilk emerge as top 3 advertisers for week 43: BARC

By exchange4media News Service | Nov 08, 2016

BARC has started to look at sub-brands instead of clubbing everything under the same umbrella brand, which explains the reason behind the drop in insertions this time

Famous Innovations bags creative duties of CaratLane

By exchange4media News Service | Nov 08, 2016

The agency bagged the complete creative duties of CaratLane in which Titan recently acquired a majority stake

Snapdeal emerges most aggressive TV advertiser among Top 3 e-commerce players: Silverpush report

By exchange4media News Service | Nov 04, 2016

According to research firm SilverPush, Snapdeal captured 40.5 per cent of TV screen time, while Amazon and Flipkart had 33 per cent and 25 per cent of the share respectively during the festive shopping period

Has Amazon lost the social media battle to Flipkart and Snapdeal?

By exchange4media News Service | Nov 03, 2016

A recent analysis by research firm Meltwater says that during this year's festive season, Flipkart had nearly 50 per cent share of voice on social media as compared to Amazon and Snapdeal

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