Search Result : Snapchat News
 

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

By exchange4media News Service | Aug 18, 2017

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

Guest Column: Words are now supplementary to visual imagery

By Snehasis Bose | Aug 14, 2017

Brand messages looking to have engaging conversations with the average 8-second attention span brain, being visually intelligent is not a choice but a critical necessity.

Google building a new visual publishing format similar to Snapchat

By exchange4media News Service | Aug 08, 2017

The new format will be built on its AMP mobile optimization technology and is said to be similar to rival Snapchat’s Discover feature

Guest Column: Leverage social influencers in your crisis management plan: Varun Tyagi, Qoruz

By Varun Tyagi | Aug 02, 2017

Mitigate adversaries with information and transparency in times of crisis, says Tyagi

Guest Column: Influencer Marketers, the new age brand ambassadors: Mitchelle Carvalho, Cogmat

By Mitchelle Carvalho | Jul 29, 2017

A study by MarketingLand suggests that 90% of buying decisions are influenced by online reviews

e4mSpotlight: Influencer marketing: To trend or not to trend

By Venkata Susmita Biswas and Misbaah Mansuri | Jul 17, 2017

Brands are now looking at achieving substantial marketing objectives with influencer marketing

Guest Column: Future of journalism in the age of new media: Meha Jayaswal, Pearl Academy

By Meha Jayaswal | Jul 17, 2017

Digital has changed the way one consumes news today, hence journalism and mass media colleges must bring their curriculum up to speed, says Meha Jayaswal, Area Head, School of Media & Journalism, Pearl Academy

Is content really king on YouTube?: Content creators have their say

By Ronald Menezes | Jul 06, 2017

Is content really king on YouTube even after bizarre videos take centre-stage on the platform?

Guest Column: 5 ad tech trends to look out for in 2017: Siddharth Gupta, Chief Business Officer, GreedyGame

By exchange4media News Service | Jul 03, 2017

From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2017

Facebook reaches 2 billion MAU milestone, "let's bring the world closer together," says Mark Zuckerberg

By Ronald Menezes | Jun 30, 2017

Facebook leads the number of logged in users compared to YouTube’s 1.5 billion and Twitter’s 328 million as it crosses the billion monthly active user (MAU) milestone in 13 years

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