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Guest Column: Diary of a CCC (Complete Companion @Cannes)

By Ashwini Deshpande | Jun 22, 2017

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

Brands are getting impacted on Twitter in a big way: Rohan Noroha

By Ruhail Amin | Jun 21, 2017

At the recently concluded Indian Digital Media Awards 2017, Rohan Noroha, Industry Manager, Twitter India, spoke about how brands were using social mediums, especially Twitter, as a reliable marketing platform

Guest Column: Brands must add to the user's experience of social zen: Pooja Gururaj, Digital Strategist

By Pooja Gururaj | Jun 09, 2017

Digital strategist Pooja Gururaj doles out simple but effective tips to better a brand’s Insta game

PM Modi third most followed world leader on Twitter: Burson-Marsteller Study

By exchange4media News Service | Jun 02, 2017

Pope Francis leads as world leader on Twitter, which has emerged as prime social media network for leaders across the world

Rajiv Dingra’s 3Cs: Chicken, Chai and Caramel Popcorn

By Venkata Susmita Biswas | May 27, 2017

Rajiv Dingra’s life away from work is mostly filled with chicken, travel and adventure

Vivo partners with Vh1 India for 8 international awards

By exchange4media News Service | May 08, 2017

VH1 India will have VIVO on board as presenting sponsor for eight international awards including MTV Movies & TV Awards & GRAMMY Awards among others.

Digital advertising investment will surpass that of TV's in five more countries: Interaction 2017 report by GroupM

By exchange4media News Service | May 03, 2017

The report offers in-depth insights underpinning digital advertising growth forecasts in 46 markets

Movie marketing 2.0: From generic to technology driven

By Ruhail Amin | Apr 28, 2017

Film promotion and marketing has come a long way from being a generic subject for marketers to something that is extremely targeted and uses data driven insights. We unravel the latest trends in movie marketing and promotion, and look at key shifts in this domain

Guest Column: Online Video Marketing will have a phenomenal 2017: Sahil Chopra, iCubesWire

By Sahil Chopra | Apr 26, 2017

A recent Forbes study shows 90% of marketing respondents prefer to incorporate video in their campaigns, points out Sahil Chopra