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Movie marketing 2.0: From generic to technology driven

By Ruhail Amin | Apr 28, 2017

Film promotion and marketing has come a long way from being a generic subject for marketers to something that is extremely targeted and uses data driven insights. We unravel the latest trends in movie marketing and promotion, and look at key shifts in this domain

Guest Column: Online Video Marketing will have a phenomenal 2017: Sahil Chopra, iCubesWire

By Sahil Chopra | Apr 26, 2017

A recent Forbes study shows 90% of marketing respondents prefer to incorporate video in their campaigns, points out Sahil Chopra

Guest Column: Brands must listen well to avoid blunders, quixotic or otherwise: Shoebahmed Shaikh, Director - South, Ideosphere Consulting

By Shoebahmed Shaikh | Apr 21, 2017

If you listen, chances are that you will be able to say the right things, believes Shaikh

Oracle buys digital measurement cloud company, Moat

By exchange4media News Service | Apr 21, 2017

Creates one of the world’s most comprehensive cloud platforms for marketing data and analytics

Did Snapchat just lose its chance of being part of the burgeoning digital sector in India?

By Akshata R Murthy | Apr 17, 2017

Snapchat CEO Evan Spiegel’s comment of India being a poor country has not gone down well with users, who are now uninstalling the app

Internet for me is a second life with real people and real feelings: Malini Agarwal at Goafest

By Simran Sabherwal | Apr 08, 2017

At Goafest 2017, the popular blogger spoke about entertainment, engagement, and storytelling

Twitter looking to create paid subscription service

By exchange4media News Service | Mar 27, 2017

According to reports in Western media, Twitter is looking to build a more professional version of its core service centered around TweetDeck, its alternative desktop app/website for power users

Colors Infinity launches a robust marketing campaign for the latest seasons of Shark Tank

By exchange4media News Service | Mar 21, 2017

Partnering with NASSCOM initiative InnoTrek 2017 to fund startups, Forbes India for a digital contest, and the IIM for a Shark Tank Workshop series, the channel is going all out to extend its connect with the viewer

Fashion network SeenIt raises pre-series A funding

By exchange4media News Service | Mar 16, 2017

The undisclosed amount of pre-Series A funding is led by Calcutta Angels Network and Augment Ventures

Former HT Mobile Editor Yusuf Omar moves to CNN International

By Saif Ahmad Khan | Mar 08, 2017

Omar will be working out of CNN International’s London bureau as part of the social publishing team

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