Search Result : Snapchat News
 

Colors Infinity launches a robust marketing campaign for the latest seasons of Shark Tank

By exchange4media News Service | Mar 21, 2017

Partnering with NASSCOM initiative InnoTrek 2017 to fund startups, Forbes India for a digital contest, and the IIM for a Shark Tank Workshop series, the channel is going all out to extend its connect with the viewer

Fashion network SeenIt raises pre-series A funding

By exchange4media News Service | Mar 16, 2017

The undisclosed amount of pre-Series A funding is led by Calcutta Angels Network and Augment Ventures

Former HT Mobile Editor Yusuf Omar moves to CNN International

By Saif Ahmad Khan | Mar 08, 2017

Omar will be working out of CNN International’s London bureau as part of the social publishing team

If you are a website or a media owner that is entirely funded by digital advertising, you will go bust in 3-5 years: Paul Rossi, President, The Economist Group

By exchange4media News Service | Mar 01, 2017

At the unveiling of the first DANe4mreport, Rossi spoke about mega digital trends, his predictions for brands and media industry in the near future, and more

India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By exchange4media News Service | Feb 18, 2017

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

Betting big on MoJo: Mobile phone-led newsgathering receives massive push from media brands

By Saif Ahmad Khan | Feb 13, 2017

The early days of 2017 have resulted in publishers and broadcasters betting big on the content creation ability of smartphones

Turner International and Bigballs Media sign Strategic Equity Investment

By exchange4media News Service | Feb 02, 2017

First investment for Turner International’s new Digital Ventures & Innovation Group strengthens Turner’s digital sports presence

Guest Column: Content and Technology will be the mainstay for ORM in 2017: Poornima Rai, Aircel

By Poornima Rai | Jan 31, 2017

Poornima Rai, General Manager – Marketing, Aircel, on online reputation management being a tool used by marketers to monitor and manage conversations around brands

Global advertising spend for mobile video seen at 28% CAGR over five years: Warc Toolkit 2017

By exchange4media News Service | Jan 19, 2017

Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service

Guest Column: Creative & digital media buying: The new power couple - Rohan Mehta, Social Kinnect

By Rohan Mehta | Jan 17, 2017

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

123