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India scores 79 on Reputation Impact Indicator: MSL report

By exchange4media News Service | Jun 05, 2015

Reputation Impact Indicator study conducted by MSLGROUP has researched corporate reputation among general public to understand people’s mentality with regards to a company

#FutureProof: The context of RIL’s ‘Operation Izzat’

By Rohit Bansal | Apr 02, 2014

A realisation on why the social media and mainstream media can complement each other for your company and its own ‘flame of truth’, according to Rohit Bansal

B2B marketers here's how to reap the benefits of social media

By Priyanka Nair | Aug 12, 2013

From betting high on LinkedIn to strategically using Twitter and Facebook, there are several ways in which B2B marketers can leverage the power of social

IMPACT unveils Digital Power 100 List 2012

By exchange4media News Service | Dec 26, 2012

MakeMyTrip’s Deep Kalra leads the list, followed by Naveen Tiwari, Sanjeev Bhikchandani & Hitesh Oberoi, VSS Mani, and Neeraj Roy

Events industry to be worth Rs 4,375 cr by 2014: E&Y report

By Deepika Bhardwaj | Jul 31, 2012

As per E&Y’s white paper on the events industry in India, the industry is estimated to double in the next two years from Rs 2,800 cr to Rs 4,375 cr

LinkedIn crosses 15 million mark in India

By Rahul Dubey | May 30, 2012

With two users joining the network per second globally, LinkedIn is going beyond hiring solutions & professional networking to increasing user interactivity

SlideShare will consolidate LinkedIn’s position: Experts

By Rahul Dubey | May 08, 2012

LinkedIn’s $118.75 million play for SlideShare is seen as a win-win deal

Tyroo announces new hires; new unit to focus on internet businesses

By exchange4media News Service | Mar 17, 2011

Online advertising network Tyroo Media today announced few additions in their Sales and Performance team to help handle continued growth of both clients and services. Nitin Chowdhary, Business Head, Tyroo Media, said, “Tyroo’s business continues to grow strongly with addition of several new capabilities – we announced our partnership with SlideShare recently, we also announced our large format ad product called VooDoo at the start of 2011. We continue to add newer advertisers in all sectors.”

Tyroo: Exclusive partner for SlideShare India

By exchange4media News Service | Mar 08, 2011

Tyroo Media and SlideShare today announced an exclusive partnership in the India region. Under this agreement, Tyroo Media will be the sole marketing and sales partner for SlideShare’s advertising solutions in the country.

Paul Writer launches India’s first community for B2B marketers

By exchange4media Bangalore Bureau | Sep 17, 2010

Paul Writer has launched India’s first community dedicated to B2B marketers at www.paulwriter.com, envisioned as a place that provides the B2B marketing community access to high-quality content, discussion, and research in a single location.

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