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Guest Column: Conversational commerce to transform call centres: Matt Hooper, IMImobile

By exchange4media News Service | Jan 27, 2017

Matt Hooper on why he believes that 'conversational commerce' will revolutionise the contact centre industry in 2017 and beyond

Guest Column: Technology has become the means to provide a differentiated experience: Ritu Madbhavi, FCB Ulka

By Ritu Madbhavi | Jan 07, 2017

Ritu Madbhavi, CIO, FCB Ulka says that not only 2017, but the years to come will belong to agencies that don’t just have the best ideas, but also the best technology backbone compounded with the temerity and courage to leverage it to deliver something new and exciting

Demonetisation is the strongest possible push to growth of digitally-enabled, optimal-cash economy: Mukesh Ambani

By exchange4media News Service | Dec 02, 2016

In a live address, Ambani said that this decision is an important step in his (PM Narendra Modi’s) ongoing efforts to change the mindset of the people of India

Guest Column: Conversational Commerce - will 2017 finally be the "Year of the Chatbot"? – Ishan Chatterjee, VML

By Ishan Chatterjee | Dec 02, 2016

As chatbots and Conversational Commerce continues to develop, I’m certain we’ll see newer and more innovative ways of brand – consumer communication and interaction emerge, writes Ishan Chatterjee, Client Solutions Director, VML SEA & India

#JioWorldRecord trends #1

By exchange4media News Service | Oct 10, 2016

Jio has achieved this growth faster than any other telecom operator or start up in the world including the likes of Facebook, WhatsApp and Skype

Google unveils its latest video calling app 'Duo'

By Ronald Menezes | Aug 26, 2016

The one advantage Google ‘Duo’ holds over Apples ‘Facetime’ is its availability in the Play store as well as the App store

brand-comm launches Brand Academy, an e-learning platform for holistic brand management

By exchange4media News Service | Aug 13, 2016

The academy will offer courses in Brand Management, Advertising Management and Market Research

Guest Column: What's the script after her tears?-Ekta Relan, Mullen Lintas

By Ekta Relan | Jul 27, 2016

Coming out of closet, prejudices of being like a girl, the freedom of 'My choice', narrative on rapes, discrimination during periods, at work place or for your looks etc. are attention grabbing issues, worth raising through persuasive narratives. But essentially they end with just storytelling

We pay $20000 every month to TSPs for delivering calls: Martin Nygate, NANU

By Ronald Menezes | Jul 16, 2016

In an interview with exchange4media Martin Nygate, CEO/Founder NANU shares his views about India being a potential business destination, the equation with telecom operators and issues related to ad blocking that affects publisher’s revenue

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