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Sir Martin Sorrell keeps his promise to Jack Dorsey, joins Twitter

By exchange4media News Service | Sep 14, 2017

The WPP CEO and Founder posted for the first time on Wednesday, September 13

Conventional marketing has to co-exist with digital: Jagdish Mitra, Chief Strategy and Marketing Officer, Tech Mahindra

By Dolly Mahayan | Aug 30, 2017

Tech Mahindra’s chief strategy and marketing officer Jagdish Mitra on the company’s strategy to invest in start-ups

BBC plans special features and programmes to mark 70 years of Indian independence

By exchange4media News Service | Aug 07, 2017

BBC World Service, BBC World News television and bbc.com/news have planned special features, live broadcasts and live events to mark the occasion

The Jio Phone effect: Will other brands sustain through the storm?

By Ronald Menezes | Aug 07, 2017

As Jio 4G phones hit the market, will other brands be able to sustain through the storm?

Guest Column: Conversational commerce to transform call centres: Matt Hooper, IMImobile

By exchange4media News Service | Jan 27, 2017

Matt Hooper on why he believes that 'conversational commerce' will revolutionise the contact centre industry in 2017 and beyond

Guest Column: Technology has become the means to provide a differentiated experience: Ritu Madbhavi, FCB Ulka

By Ritu Madbhavi | Jan 07, 2017

Ritu Madbhavi, CIO, FCB Ulka says that not only 2017, but the years to come will belong to agencies that don’t just have the best ideas, but also the best technology backbone compounded with the temerity and courage to leverage it to deliver something new and exciting

Demonetisation is the strongest possible push to growth of digitally-enabled, optimal-cash economy: Mukesh Ambani

By exchange4media News Service | Dec 02, 2016

In a live address, Ambani said that this decision is an important step in his (PM Narendra Modi’s) ongoing efforts to change the mindset of the people of India

Guest Column: Conversational Commerce - will 2017 finally be the "Year of the Chatbot"? – Ishan Chatterjee, VML

By Ishan Chatterjee | Dec 02, 2016

As chatbots and Conversational Commerce continues to develop, I’m certain we’ll see newer and more innovative ways of brand – consumer communication and interaction emerge, writes Ishan Chatterjee, Client Solutions Director, VML SEA & India

#JioWorldRecord trends #1

By exchange4media News Service | Oct 10, 2016

Jio has achieved this growth faster than any other telecom operator or start up in the world including the likes of Facebook, WhatsApp and Skype

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