Search Result : Simplify360 News

Simplify360 partners with Manthan to build next-gen digital solution for retail

By exchange4media News Service | Jul 20, 2015

Following the partnership, Simplify360 has integrated with Customer360 - Manthan’s signature customer analytics platform

Simplify360 appoints Ajay Alur as CEO

By exchange4media News Service | Jul 04, 2015

Earlier Alur served HP as Sales Director and Global Alliance Director. Co-founder and Founding CEO Bhupendra to focus on Product

How well is Maggi approaching social media during ban period?

By Sarmistha Neogy | Jun 30, 2015

Digital experts opine that in spite of being banned, Maggi should continue communicating on social media and reassure consumers of steps taken for course correction

#Hashtag campaigns secret to Ola's popularity

By Abhinn Shreshtha | Jun 29, 2015

Ola Cab's topical and continuous use of the hashtag has enabled it to become one of the most well known radio cab brands on social media, according to a report by Simplify360

Where did Nestlé go wrong in online reputation management with Maggi crisis?

By Abhinn Shreshtha | Jun 11, 2015

Nestlé's current quandary might just show that Indian brands have a long way to go when it comes to social ORM. Surprisingly enough, Nestlé took a long time to come out with a proper response despite nearly 19,000 mentions since the controversy broke

Maggi crisis gets 4.43 lakh social media conversations

By exchange4media News Service | Jun 10, 2015

Ever since one of India's most well-known brands Maggi saw a surprising fall from grace, social media has not stopped buzzing

Simplify360 appoints Neil Barman as VP, Business Development

By exchange4media News Service | Jun 03, 2015

Prior to Simplify360, Barman headed sales for start-up AdsTrack

1 Year of Modi Govt: Make In India, ReInvest 2015, see massive support on social media

By exchange4media News Service | May 25, 2015

As the Modi government approaches one year in power, we take a look at two of their most talked about initiatives and the buzz they generated on social media

#SalmanVerdict takes over the internet

By exchange4media News Service | May 07, 2015

Salman Khan's sentencing to prison generates online excitement. Some of the hashtags that were trending yesterday, according to market research firm Simplify360, were #SalmanJudgementDay - 8,623, #WeLoveYouSalmanKhan - 26,143, #SalmanKhan - 22,552, #SalmanVerdict - 200,868

Leading brands join the #MaukaMauka bandwagon on Twitter

By exchange4media News Service | Mar 24, 2015

#MaukaMauka receives 28 million views online and continues to trend strongly as World Cup reaches its last stages. Brands on Twitter use the hashtag to spread excitement over the World Cup and their own messaging