Fukrey makers poke pun at ad platforms in a fun campaign

One of the main components of the digital marketing campaign is a series of six videos featuring the lead actors of the movie goofing around in a comp...

From competition to collaboration - The changing dynamics of offline and online retail

The Indian retail industry is witnessing a disruptive shift ushered by the rising popularity of online retail. Given the changing dynamics, offline pl...

Mullen Lintas bags the creative mandate of Fossil

Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India

Indigo Consulting gets Prashant Tekwani on board as VP – Client Services

Tekwani will report to Rajesh Ghatge, Chief Executive Officer at Indigo Consulting, and will be based in the agency’s Gurugram office

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

Digital or retail store, customer’s seamless journey is our main focus: Jiten Mahendra, VP Marketing, Max Lifestyle

Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two

Rickshaw announces leadership appointments for its newly formed design cell

Bidisha Roy Chowdhury will head the unit. She is joined by Jaideep Thackery to kick-start its operations

Maxus retains Shoppers Stop media mandate

The multi-agency pitch saw participation from all the major agencies